Germany
Jan Schlappen is a parkour and freerunning athlete based in Essen, in Germany's Ruhrpott region, whose post-industrial urban landscape features prominently in his content.
Total Followers +0.4%
749K
Across YouTube, Instagram
Primary Platform
YouTube
304K followers · 41% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.7K–$16K / IG post
After suffering a notable injury, Jan shared a recovery update video in March 2026 (shown on crutches), then posted a full comeback video in April 2026 returning to 10m cliff saltos and parkour challenges.
Jan Schlappen was profiled in a multi-part documentary by the ATHLETES YouTube channel, covering his childhood, career, and money — filmed on location in Essen.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.3% | +222 +0.1% | +0 +0.0% | +1K |
| Last 30 days | +2K +0.7% | +1K +0.3% | +0 +0.0% | +3K |
| Last 90 days | +5K +1.7% | +11K +2.4% | +0 +0.0% | +16K |
| Last 365 days | +5K +1.7% | +11K +2.4% | +0 +0.0% | +16K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Snocks Sponsorship | Sponsored content | YouTube | May 2026 | — |
| HOLY Energy Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Holy Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Holzkern Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
Jan Schlappen is a parkour and freerunning athlete based in Essen, in Germany's Ruhrpott region, whose post-industrial urban landscape features prominently in his content. His videos combine city parkour runs — gaps, rooftops, and makeshift obstacles — with cliff jumping and international stunt trips to destinations including Austria and Brazil. The "full send" philosophy defines his on-screen persona: a no-hesitation approach to high-stakes physical challenges. His channel description, "Ruhrpott, Parkour & STIMMUNG!", signals that regional identity and raw energy are as integral to his brand as the stunts themselves.
His audience is concentrated heavily in the German-speaking DACH market, and his engagement rate sits well above the category median — indicating an actively invested following rather than passive reach. The demographic skews strongly male and toward older adults, an unusual profile for action sports that likely reflects long-term follower loyalty. Brand partnerships with HOLY Energy and Snocks point to everyday German consumer labels targeting active male audiences, while Holzkern's wooden-watch deal adds a premium lifestyle layer. As a regionally rooted creator who travels internationally for content, he holds a distinctive and underserved position in German-language action and outdoor-stunt media.
Jan.Schlappen reaches an audience concentrated in Germany primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. Demonstrated partners include Snocks and HOLY Energy. Engagement on YouTube runs around 5.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Jan.Schlappen's tier (Mid, 749K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
'STIMMUNG' is a German word meaning atmosphere, mood, or good vibes, and it's the third pillar of Jan.Schlappen's channel tagline — 'Ruhrpott, Parkour & STIMMUNG!' It captures the electric, all-in energy he brings to his stunt and freerunning content, where crowd reactions and raw excitement are just as central as the moves themselves.
Yes — cliff jumping is listed right in Jan.Schlappen's Instagram bio alongside parkour and stunts. He has posted clips of drops as high as 12 metres, often with captions like '12m to the belly!' and hashtags like #fullsend and #sendit that underline exactly how committed each attempt was.
Jan.Schlappen himself described one particular stunt as 'the scariest thing I've ever done,' saying he found it 'absolutely horrifying.' His channel regularly features gaps, drops, and freerunning lines where even a small mistake would have serious consequences, so the bar for 'scariest' on his feed is genuinely high.
'Full Send' means committing completely to a jump, gap, or stunt with no hesitation or safety net — and it's central to Jan.Schlappen's identity. His personal tagline is 'FULL SEND oder watt' (Full Send or what?), and he consistently tags his most intense clips with #fullsend and #sendit to signal he went all-in on the attempt.
Brazil appears among Jan.Schlappen's most-used hashtags — including #brasil — alongside other international shoots, suggesting he has traveled there for content. He has also documented trips to Austria, where he filmed a notable gap jump with what he called a 'special run-up' in the mountains.
@freerunningschlappen is a secondary Instagram account that Jan.Schlappen links directly in his main profile bio. It appears to be dedicated specifically to his freerunning content, collecting movement-focused clips separately from his main channel's broader mix of stunts, travel, and personality posts.
Yes — Jan.Schlappen posted a video captioned 'Playing Subway Surfer in real life,' recreating the feel of the popular mobile game where a runner sprints and dodges through obstacles. For a trained parkour athlete, the format is a natural fit, blending recognizable internet humor with genuinely impressive movement skills.
Jan.Schlappen has worked with HOLY Energy, Snocks, and Holzkern on sponsored YouTube content. HOLY Energy is a German energy drink brand, Snocks is a popular German brand for socks and basics, and Holzkern is known for its wooden and stone watches — all brands with a strong foothold in his German-speaking audience.
The Ruhrpott — officially the Ruhr Metropolitan Area — is a densely populated industrial region in western Germany that includes cities like Essen, Dortmund, Bochum, and Duisburg. Jan.Schlappen is from Essen and treats the Ruhrpott as a core part of his identity, naming it first in his YouTube channel description and filming urban parkour runs on location in cities across the area.
Jan.Schlappen is from Essen, a city in the Ruhrpott region of western Germany. His audience is overwhelmingly based in Germany, with meaningful secondary audiences in Austria and Switzerland — the wider German-speaking world that makes up the natural home of his content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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