Brazil
Janaina Bastos is a Brazilian labor and employment lawyer who has been practicing since 2005, holding post-graduate credentials from UNAMA and the Faculdade Bahiana de Direito.
Total Followers +0.0%
1.7M
Across YouTube, TikTok
Primary Platform
YouTube
24K followers · 1% of audience
Engagement
7.7%
vs. 1.5% category median
Sponsorship Tier
Macro
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +304 +1.3% | +0 +0.0% | +0 +0.0% | +304 |
| Last 90 days | +1K +4.4% | +0 +0.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +4.4% | +0 +0.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Janaina Bastos is a Brazilian labor and employment lawyer who has been practicing since 2005, holding post-graduate credentials from UNAMA and the Faculdade Bahiana de Direito. As CEO of Janaina Bastos Advocacia and author of two published works — Departamento Pessoal Legal and Marketing que Converte — she built a content operation around a deliberate gap in the Brazilian market: accessible, employer-side labor law guidance. Her short-form videos tackle the everyday legal dilemmas that HR managers and business owners face, from Sunday shift scheduling and medical certificate disputes to employee insubordination and resignation retractions. The format is conversational and scenario-driven, translating dense CLT (Consolidação das Leis do Trabalho) provisions into actionable guidance, which explains why hashtags anchored in HR departments and retail sectors dominate her content.
Her combined multi-million follower footprint across platforms, concentrated almost entirely within Brazil and Portugal, reflects a tightly defined Portuguese-language professional audience. The demographic skews notably young — the bulk of viewers fall between 18 and 34 — suggesting she reaches a generation of early-career HR professionals and small-business operators who turn to social media rather than traditional legal consultancies for first-line guidance. Engagement rates running well above category medians indicate an audience that actively interacts with her content, asking follow-up questions and sharing workplace scenarios, which reinforces her authority signal. Her rate card positions her in premium territory for a legal-niche creator, and her explicit business-owner framing makes her a natural fit for HR-tech platforms, payroll software, labor compliance tools, and financial services targeting Brazilian SMEs — a positioning that should strengthen as Brazil's regulatory environment draws more employer attention.
Janainabastosadvocacia reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 7.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in education and related categories, Janainabastosadvocacia offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Janainabastosadvocacia's tier (Macro, 1.7M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
She is a licensed lawyer (advogada) who has been practicing since 2005, with post-graduate qualifications from UNAMA and the Faculdade Bahiana de Direito. Beyond her content, she runs her own firm, Janaina Bastos Advocacia, and serves as its CEO, making her legal credentials central to her brand rather than incidental to it.
Janaina Bastos specializes in labor and employment law from the employer's perspective — known in Brazil as direito trabalhista empresarial. Her content is built around helping business owners, managers, and HR departments navigate Brazil's complex labor regulations rather than advising individual employees on their rights.
Her content is squarely aimed at employers and HR professionals, not workers seeking rights advice. Topics she covers — like how to handle employee insubordination, manage accumulated sick leave, or deal with a worker who resigns and then asks to return — are all framed from the management and business-owner perspective.
Departamento Pessoal Legal is one of two books authored by Janaina Bastos, focused on HR and personnel department management within the framework of Brazilian labor law. It mirrors the practical, employer-focused approach she brings to her video content, translating legal compliance into actionable guidance for business operators.
Yes, Marketing que converte is the second book authored by Janaina Bastos, covering marketing strategy for businesses. It reveals a broader business advisory angle beyond pure legal content, consistent with her positioning as a resource for Brazilian entrepreneurs and company owners.
She claims the title of the largest labor and business law channel on Brazilian social media, with a combined following approaching 4 million across all her platforms. For a niche as specialized as direito trabalhista empresarial, that scale is genuinely exceptional and supports the claim.
Her hashtag strategy heavily targets the retail sector — using tags like #supermercado, #varejo, #supermercadista, and #delicatessen — suggesting she has deliberately built an audience among small and mid-sized retail business owners and their HR staff. Retail operations in Brazil face recurring labor compliance challenges, making that sector a natural fit for her content.
She completed post-graduate studies at UNAMA (Universidade da Amazônia) and at the Faculdade Bahiana de Direito, and has been practicing as a licensed lawyer since 2005. Those credentials are prominently featured in her channel biography as a signal of professional authority.
Her firm is called Janaina Bastos Advocacia, and she serves as its CEO. The firm's name doubles as her social media handle across platforms, tightly linking her personal brand with her professional practice in a way that makes her content function as both education and business development.
Across all her networks, she reports a combined following approaching 4 million, with TikTok being her largest individual platform. Her audience is overwhelmingly based in Brazil, with a smaller share coming from Portugal, reflecting the Portuguese-language legal focus of her content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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