Jamie Maitland is a Fort Lauderdale-based fitness entrepreneur who splits her content between her personal wellness journey and the brands she has built.
Total Followers +0.2%
23K
Across Instagram
Primary Platform
YouTube
23K followers · 100% of audience
Engagement
0.6%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $564–$1.6K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 22,541 | +41 | 0.6% | 0.7 | 18 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +41 +0.2% | +0 +0.0% | +0 +0.0% | +41 |
| Last 90 days | +72 +0.3% | +0 +0.0% | +0 +0.0% | +72 |
| Last 365 days | +72 +0.3% | +0 +0.0% | +0 +0.0% | +72 |
Daily follower snapshots from CreatorDB's longitudinal index.
Jamie Maitland is a Fort Lauderdale-based fitness entrepreneur who splits her content between her personal wellness journey and the brands she has built. She is the founder of The Unicorn Co and The Office 954, a group fitness studio in Broward County that hosts spin, trampoline, and cardio-beat classes. Her Instagram presence blends behind-the-scenes glimpses of studio life — including the now-notable concept of installing dozens of spin bikes inside a repurposed church space — with personal fitness experiments, nutritional commentary, and candid reflections on building a health business. Her dual Canadian-American background is reflected in the flags she carries in her bio.
Her micro-tier audience skews young and predominantly female, with a strong U.S. domestic core supplemented by U.K. and Canadian followers — a profile that aligns well with boutique fitness, wellness supplements, and active-lifestyle brands targeting millennial and Gen Z women. Engagement sits below category median, suggesting her follower base is still consolidating around her studio-owner identity rather than a broader lifestyle persona. As The Office 954 grows its local footprint, her channel has the potential to sharpen into a regional fitness authority voice, making her a credible partner for health, nutrition, and wellness brands seeking authentic, operator-led credibility over polished influencer aesthetics.
Jamiemaitland reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in fitness and related categories, Jamiemaitland offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jamiemaitland's tier (Micro, 23K combined followers, —). Pulled from CreatorDB's category benchmarks.
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The Office 954 is a group fitness studio founded by Jamie Maitland in Fort Lauderdale, Florida — the "954" is a direct nod to the local South Florida area code. The studio offers classes like cardio beat and trampoline fitness, and sits at the center of Jamie's mission to build what he calls a higher standard in health.
The Unicorn Co (Instagram handle @theunicornco_) is a health-focused brand Jamie Maitland co-founded alongside his fitness studio, The Office 954. Together they form the core of his entrepreneurial identity in the wellness space, both operating under his tagline "Building a Higher Standard in Health."
Jamie has shared content about the concept of filling a church space with 55 spin bikes and pairing the ride with a live choir — treating it as a formative vision behind how he approaches fitness experiences. It reflects his broader philosophy of making workouts feel more like communal events than routine gym sessions.
Jamie has posted about getting into trampoline fitness classes himself, describing his reaction as pure obsession after his first experiences. He encourages his Fort Lauderdale followers to try the format and has linked it to the group class offerings at The Office 954.
Jamie has pushed back on the blanket "seed oils are bad" narrative that's common in wellness circles, arguing that not all seed oils are created equal and that the conversation deserves more nuance. His take is consistent with a broader content approach that favors critical thinking over trend-driven health panic.
Cardio beat is one of the signature group fitness class formats offered at Jamie Maitland's studio, The Office 954, in Fort Lauderdale. He regularly promotes the classes on social media and has personally invited followers to come work out with him there.
Jamie Maitland has both Canadian and American ties — his Instagram bio displays both the U.S. and Canadian flags. He is currently based in Fort Lauderdale, Florida, though Canada remains a notable part of his background and features among his top audience countries.
The Office 954 is located in Fort Lauderdale, Florida, with the "954" directly referencing the Fort Lauderdale area code. Jamie uses the studio as a home base for his group fitness programming and regularly creates content from or about it.
It's the guiding philosophy that connects Jamie's two ventures — The Unicorn Co and The Office 954 — positioning them as responses to what he sees as a low bar in mainstream wellness. Rather than chasing trends, the ethos shows up in how he frames everything from class design to his nutrition commentary.
Jamie's Instagram mixes fitness lifestyle content — trampoline workouts, cardio beat classes, and group fitness experiences at The Office 954 — with entrepreneur-flavored health commentary like his seed oil posts. His overall angle is that of a hands-on founder who tests and documents the things he's building and trying in real time.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jamiemaitland · YouTube
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