United Kingdom
James McAulay is a UK-based AI educator operating on YouTube with a tightly focused niche around practical artificial intelligence tools, particularly the Claude ecosystem from Anthropic.
Total Followers +0.0%
588
Across YouTube
Primary Platform
YouTube
588 followers · 100% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Nano
He appeared as a speaker at the AI for Good Global Summit (ITU/UN-affiliated) presenting on 'Understanding emergent intelligence in work: Agentic, robotic and creative.'
McAulay's Agentic Growth Accelerator — a 4-week cohort teaching founders and teams to build AI agents — has reached its fourth cohort, crossing 400 trained participants from over 60 companies.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 588 | +0 | 3.3% | 0.7 | 18 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +42 +7.1% | +0 +0.0% | +0 +0.0% | +42 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
James McAulay is a UK-based AI educator operating on YouTube with a tightly focused niche around practical artificial intelligence tools, particularly the Claude ecosystem from Anthropic. His channel bio — which quotes satisfied clients rather than reciting credentials — signals that his content grows directly out of hands-on consulting and corporate training work, where he teaches individuals and teams to apply AI in real workflows rather than in theory. Post titles covering Claude usage limits, prompt injection risks, and AI agent integrations with tools like Gmail, Slack, and Obsidian reflect a channel that tracks the Claude product closely and publishes in near-real-time when Anthropic makes changes — a news-adjacent cadence that appeals to practitioners who need to stay current.
Despite sitting in the nano tier by subscriber count, his engagement rate runs well above the category baseline, suggesting an audience that is genuinely invested in the subject matter rather than passively subscribed. The even gender split is somewhat unusual for a technical AI channel and may indicate crossover appeal among non-developer professionals exploring AI productivity tools. With no sponsor relationships yet visible, the channel represents an early-stage positioning play in an exceptionally crowded AI-tools space — but the specificity around Anthropic's Claude stack, combined with a practitioner's credibility, gives it a defensible angle as enterprise demand for Claude-fluent consultants continues to grow.
JamesMcAulay0 reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations. As a tech creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in tech and related categories, JamesMcAulay0 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @JamesMcAulay0's tier (Nano, 588 combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Yes — James McAulay covered this as breaking news in a dedicated video titled "BREAKING: Anthropic Just Deleted Claude Cowork," reporting that Anthropic removed the feature from its platform. This made him one of the fastest YouTube creators to document the change, and he followed up with content showing users how to replicate similar functionality through other Claude features.
James McAulay covers Claude's Record a Skill feature, which lets you teach Claude new capabilities by sharing your screen with it. He frames it as a significant upgrade that partially fills the gap left by the removal of Claude Cowork, allowing users to demonstrate workflows directly rather than describing them in text.
James McAulay warns that connecting AI assistants directly to Gmail exposes users to prompt injection attacks, where malicious instructions hidden inside emails can hijack what the AI does on your behalf. He recommends understanding the risks first and looks at tools like AgentMail as a safer alternative for AI-to-email integration.
AgentMail is a tool designed to let AI assistants interact with email without requiring full direct Gmail access, reducing security exposure. James McAulay has produced dedicated content explaining how it works and positions it as the smarter setup for anyone serious about using AI in their inbox safely.
James McAulay has covered an agentic AI setup where a personal knowledge system connects to Gmail, Slack, and WhatsApp and can upgrade itself over time, with Obsidian serving as part of the knowledge management layer. He presents it as a real, working implementation rather than a theoretical concept — consistent with his practical, no-filler teaching style.
James McAulay published a video listing 15 specific techniques for avoiding Claude's usage caps, framed as tested methods rather than workarounds in theory. It's one of his most directly practical pieces of content and reflects his focus on helping people get more out of Claude in day-to-day use.
Prompt injection is an AI security exploit where hidden instructions embedded in external content — like a malicious email — redirect an AI assistant to perform unintended actions on the attacker's behalf. James McAulay highlights it as a specific, real-world risk that people overlook when rushing to connect Claude or ChatGPT to their inboxes.
Based on the testimonials quoted in his YouTube bio — describing sessions as "deeply interactive" with "no filler bs" — James McAulay appears to offer hands-on AI training beyond his channel, likely for individuals and companies. His bio explicitly positions him as someone who teaches AI "not in theory but in practice."
James McAulay's content is more Claude-centric than most AI YouTube creators, covering Anthropic-specific features like Claude Code, Claude Cowork, and usage limit strategies alongside broader tools like ChatGPT, AgentMail, and Obsidian. His hashtag usage — including #claudeai, #claudecode, and #anthropic — reflects a genuine specialization in the Anthropic ecosystem rather than generic AI coverage.
James McAulay is based in the United Kingdom. His content targets both individual professionals and businesses looking to apply AI tools in practical, day-to-day contexts, with a teaching approach he describes as interactive and implementation-focused.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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