Jakes__Junk is an Arizona-based DIY and thrift-flip creator who has built a macro-scale following across Instagram and TikTok by documenting the transformation of discarded and secondhand finds.
Total Followers +0.5%
1.4M
Across Instagram, TikTok
Primary Platform
YouTube
625K followers · 45% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.4K–$22K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +125 +0.0% | +608 +0.1% | +0 +0.0% | +733 |
| Last 30 days | -188 -0.0% | +7K +0.9% | +0 +0.0% | +7K |
| Last 90 days | +18K +2.9% | +19K +2.5% | +0 +0.0% | +37K |
| Last 365 days | +18K +2.9% | +19K +2.5% | +0 +0.0% | +37K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Minwax Home & DIY | Brand ambassador | Long-term | — | |
| Cash App Fintech | Sponsored content | TikTok | 2026 | — |
Jakes__Junk is an Arizona-based DIY and thrift-flip creator who has built a macro-scale following across Instagram and TikTok by documenting the transformation of discarded and secondhand finds. His content spans Goodwill hauls, furniture refinishing, yard work, and cleaning segments styled with ASMR pacing — a format that produces engagement rates well above platform norms. The channel's premise is straightforward: Jake sources overlooked items and walks his audience through the full restoration arc, from raw thrift-store pickup through finishing and reveal, with a satisfying before-and-after payoff that drives strong repeat viewership.
His audience is predominantly young adults aged 18–34 and skews majority female, aligning naturally with home improvement, sustainable living, and secondhand culture. A Minwax partnership — the wood stain and finishing brand — signals that his furniture restoration work carries enough craft credibility to attract category-native sponsors, while a Cash App collaboration demonstrates broader lifestyle reach. Professionally managed and posting consistently across platforms, Jakes__Junk occupies a durable cross-niche position at the intersection of thrifting, home DIY, and ASMR-driven process content — a combination that positions him well as brand interest in sustainable home and upcycling content continues to deepen.
Jakes__Junk reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home & DIY, Fintech, a clear signal of fit for brands in those categories. Demonstrated partners include Minwax and Cash App. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Home & DIY and related categories, Jakes__Junk offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jakes__Junk's tier (Macro, 1.4M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jakes__Junk is a DIY and thrifting creator who rescues discarded or secondhand items — often sourced from Goodwill and thrift stores — and transforms them through restoration, cleaning, and flipping. Content spans furniture makeovers, ASMR-style cleaning, landscaping projects, and standout thrift finds, framing everyday salvage work as both satisfying and potentially profitable.
Yes — Goodwill hauls and thrift-store discoveries are core to the channel's identity, with posts like "What a find" showcasing standout secondhand scores. The creator often frames these finds as stepping stones toward a profitable flip, giving the thrifting content a money-making narrative beyond simple bargain hunting.
Boat content appears in Jakes__Junk's hashtag mix alongside the usual DIY and thrifting tags, suggesting at least one boat-related restoration or cleanup project has made it to the channel. It fits the creator's signature pattern of taking on objects others have written off and turning them into finished, flipped pieces.
Yes — Cash App is a confirmed sponsor, appearing in a paid post captioned "One tap closer to the next flip," which ties the brand directly into Jakes__Junk's flipping and resale storyline. It's one of the named brand partnerships in their portfolio alongside other collaborators managed through The Digital Brand Architects.
Yes — both the Instagram and TikTok bios display "AZ 🌵," confirming Jakes__Junk is based in Arizona. The desert setting occasionally shows up as context for outdoor content like landscaping and yard work alongside the indoor restoration projects.
ASMR-style cleaning is a recurring format on the channel, with captions like "Is this OCD or just cleaning?" leaning into the satisfying, slow-reveal style. The crossover between DIY restoration and ASMR cleaning content broadens the audience well beyond traditional thrifting fans.
Yes — furniture giveaways have appeared in the content mix, including a post captioned "level: impossible" that hints at a particularly ambitious restoration ending with the finished piece going to a follower. These high-effort giveaway posts tend to drive some of the strongest audience interaction on both TikTok and Instagram.
The name is a direct play on the creator's first name — Jake — and the raw material they work with: discarded junk that most people would pass over. It's a clean brand signal that tells you exactly what the channel is about before you watch a single video.
Jakes__Junk has posted content framing exactly that question — "hire landscaping or do it yourself?" — suggesting outdoor projects are handled personally and the debate between DIY and professional help is turned into viewer-engagement content. Yardwork and landscaping appear alongside indoor restoration projects as part of the broader homeowner DIY angle.
Jakes__Junk has built a combined following of well over one million across Instagram and TikTok, placing the channel firmly in the Macro creator tier. TikTok engagement runs especially high compared to category averages, which is unusual for an account at that size and reflects strong audience connection with the transformation content format.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jakes__junk · YouTube
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