United States
Jake Paul — born Jake Joseph Paul in Cleveland, Ohio — first built an audience through Vine and early YouTube, then briefly held a role on Disney Channel's Bizaardvark before leaning fully into the creator economy.
Total Followers -0.1%
68.9M
Across Instagram, YouTube, TikTok
Primary Platform
28M followers · 41% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $280K–$616K / IG post
MVP co-founder Nakisa Bidarian told Fox News that Paul received a positive progress report from specialists and is expected to resume sparring in about two months, with a 2026 comeback the target — contingent on how his jaw responds to contact.
Paul attended the press conference for Most Valuable Promotions' Netflix event at Intuit Dome in Inglewood, CA. His team also floated Francis Ngannou as a potential opponent for his boxing return, either at cruiserweight or heavyweight.
Paul lost his heavyweight bout on Netflix at Kaseya Center in Miami, suffering a double jaw fracture that required surgery to fit two titanium plates. The fight was reported to carry a $184 million combined purse.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -30810 -0.1% | +0 +0.0% | +0 +0.0% | -30810 |
| Last 30 days | -92429 -0.3% | +0 +0.0% | +0 +0.0% | -92429 |
| Last 90 days | -218468 -0.8% | +0 +0.0% | +299K +1.5% | +80K |
| Last 365 days | -218468 -0.8% | +0 +0.0% | +299K +1.5% | +80K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| DAZN Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Betr Sponsorship | Sponsored content | YouTube | Sep 2024 | — |
| Celsius Sponsorship | Sponsored content | YouTube | Jul 2024 | — |
Jake Paul — born Jake Joseph Paul in Cleveland, Ohio — first built an audience through Vine and early YouTube, then briefly held a role on Disney Channel's Bizaardvark before leaning fully into the creator economy. His early content was defined by loud stunts, pranks, and a deliberately chaotic persona that attracted enormous youth attention and near-equal controversy. The defining pivot came when he transitioned into professional boxing, accumulating a record against a mix of fellow internet personalities and credentialed fighters, and eventually stepping into high-profile bouts promoted through Netflix. That sporting evolution fundamentally reshaped how he is positioned publicly — less as a YouTuber who boxes and more as a promoter-entrepreneur who also happens to create content. His relationship with Dutch Olympic speed skater Jutta Leerdam has added a lifestyle dimension to his feed, and he remains active across Instagram, YouTube, and TikTok with consistent upload cadence across all three.
Jakepaul reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include DAZN and Betr. Engagement on Instagram runs around 2.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Jakepaul's tier (Mega, 68.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jake Paul is in a relationship with Jutta Leerdam, a Dutch professional speed skater and multiple world champion. He has tagged her in posts and the two have been publicly together since 2023, making her one of the most Googled connections to his name.
Yes, Jake Paul defeated Mike Tyson by unanimous decision in their Netflix boxing match in November 2024. The event became one of the most-watched boxing broadcasts in Netflix history and significantly raised Jake Paul's credibility as a professional fighter.
Most Valuable Promotions (MVP) is Jake Paul's boxing and MMA promotion company, which he co-founded to stage major combat sports events. MVP has promoted high-profile cards including women's boxing matchups and the Ronda Rousey vs. Gina Carano Netflix live event.
W is Jake Paul's health and wellness brand sold at Walmart, which he actively promotes across his social channels and TikTok bio. It represents his move into consumer retail and positions him as a lifestyle brand founder beyond boxing and content creation.
Betr is a micro-betting sports app that Jake Paul co-founded, focused on in-game moment-by-moment wagering rather than traditional pre-match bets. He lists it prominently in his bios and it has been a sponsored feature across his YouTube content as recently as mid-2025.
Anti Fund is Jake Paul's venture capital and investment vehicle, which he uses to back startups and early-stage companies. It reflects his stated ambition to build a diversified business empire well beyond his origins as a YouTube and social media personality.
Ronda Rousey vs. Gina Carano was a women's boxing match streamed live on Netflix, promoted through Jake Paul's Most Valuable Promotions. Jake Paul publicly hyped the event on Instagram and used it to push his commitment to elevating women's combat sports under the MVP banner.
Yes, Jake Paul owns the Paul Family Ranch, which he references directly in his Instagram bio alongside his other business ventures. The ranch has appeared in his content and represents one of his real-estate and lifestyle investments outside the boxing world.
Jake Paul is a brand partner with Celsius, the energy drink company, promoting them consistently across Instagram using hashtags like #CelsiusLiveFit and #CelsiusBrandPartner. The deal fits his fitness and professional boxer image and is one of his longest-running active brand relationships.
Yes, Logan Paul is Jake Paul's older brother, and both rose to fame through YouTube before transitioning into professional boxing. While they share a last name and overlapping audiences, they operate largely separate careers — Logan has also moved into WWE, while Jake has focused on boxing promotion through Most Valuable Promotions.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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