Brazil
Jairo Bouer is a Brazilian psychiatrist who built a public media career long before digital creators normalized health content online.
Total Followers +0.0%
1.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
68K followers · 5% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $1.5K–$3.8K / IG post
The psychiatrist-communicator was slated to lead the panel 'Socioemocional e Saúde: O Que a Escola Tem a Ver com Isso?' at the two-day edtech conference, advocating for mental health and socio-emotional skills in Brazilian schools.
Invited by Grupo Elo Editorial, Bouer took the stage at one of Latin America's largest education-technology events to discuss socio-emotional development in young people and the role of books as mental health tools.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +101 +0.1% | -61 -0.1% | +0 +0.0% | +40 |
| Last 30 days | +196 +0.3% | -77 -0.1% | +0 +0.0% | +119 |
| Last 90 days | +0 +0.0% | -283 -0.4% | +0 +0.0% | -283 |
| Last 365 days | +0 +0.0% | -283 -0.4% | +0 +0.0% | -283 |
Daily follower snapshots from CreatorDB's longitudinal index.
Jairo Bouer is a Brazilian psychiatrist who built a public media career long before digital creators normalized health content online. He established himself through television appearances and print journalism in Brazil — most notably as a recurring columnist and on-air contributor addressing sexuality and mental health for mainstream outlets — before migrating that same conversational authority to social platforms. His channel and accounts operate on a clear format: audience members submit questions about sexual health, reproductive myths, and behavioral wellbeing, and he answers them directly, without clinical jargon and with deliberate lightness. Post titles like 'Quando estoura fica grávida?' reflect a formula built around dispelling misinformation with accessibility rather than academic distance.
His following skews heavily toward young Brazilian women aged 18 to 34, an audience that indexes well for health and wellness brands seeking credible, non-stigmatizing voices on sexual and reproductive topics. TikTok carries the bulk of his reach, where short-form Q&A content fits the platform's mechanics naturally; Instagram and YouTube serve as secondary surfaces. Engagement across platforms runs meaningfully above category median, suggesting the audience is genuinely participatory rather than passive. The #parceriapaga hashtag signals active commercial partnerships, and his rate card positions him squarely in the macro tier. As medically credentialed health creators become increasingly attractive to pharmaceutical and wellness advertisers in Brazil's growing digital market, Bouer occupies a well-differentiated lane.
Jairobouer reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a health creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows health content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in health and related categories, Jairobouer offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jairobouer's tier (Macro, 1.3M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Yes. Jairo Bouer is a licensed psychiatrist practicing in Brazil — his YouTube channel bio explicitly identifies him as "o psiquiatra Jairo Bouer." His production team even includes a dedicated medical management role, which is uncommon for a social media channel and underlines the clinical credibility behind the content.
Jairo Bouer is a psychiatrist, not a gynecologist or general practitioner as some viewers assume. He applies that medical background specifically to content about sexual health, reproductive myths, and behavioral well-being, areas where psychiatry and human behavior overlap closely.
Jairo Responde is his signature content format, where he takes real questions submitted by followers about sex, pregnancy myths, and health behavior and answers them directly on camera with humor and clinical accuracy. It runs consistently across TikTok, Instagram, and YouTube and is the engine behind most of his short-form content.
His stated mission is to answer the embarrassing health questions people are too afraid to ask their own doctors, describing the approach as bringing information "sem constrangimento e com bom humor" — without embarrassment and with good humor. As a psychiatrist focused on sexuality and well-being, he treats this kind of frank public health education as an extension of clinical work.
Jairo Bouer actively invites followers to drop questions in the comments of his posts — he captions videos with phrases like "já deixa a sua pergunta aqui" (leave your question right here). Selected questions are then turned into Jairo Responde videos, so commenting directly on his TikTok or Instagram posts is the most reliable route.
His YouTube activity slowed dramatically compared to his earlier output — as of mid-2026 the last upload there was roughly eight months prior, while his TikTok sees near-weekly uploads. It appears his content operation shifted heavily toward short-form video on TikTok and Instagram Reels, where his audience is now largest.
Yes. Posts in his feed tagged with #herpeszoster and #parceriapaga (paid partnership) confirm at least one branded campaign in the herpes zoster category, almost certainly tied to a pharmaceutical or vaccine brand. This kind of health-sector sponsorship fits naturally with his positioning as a credentialed medical communicator.
The overwhelming majority of his audience is female, which tracks directly with his content focus: pregnancy myths, reproductive health questions, and sexual behavior are topics that generate far more searches among women in the Brazilian Portuguese-language internet. His non-judgmental, humor-forward tone also lowers the barrier for women to engage openly with sensitive questions.
Jairo Bouer is Brazilian, and the vast majority of his audience is also based in Brazil. He has smaller but meaningful followings in other Portuguese-speaking countries including Angola, Portugal, and Mozambique, reflecting the reach of Brazilian-Portuguese health content across the Lusophone world.
TikTok is by far his largest platform, where he has passed the one million follower mark and posts regularly — YouTube has a fraction of that audience and has seen very little new content in recent months. Anyone looking for his current output should follow him on TikTok or Instagram rather than YouTube.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jairobouer · YouTube
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