United States
Jacob Petersen is a US-based Christian content creator who has built a multi-million following across TikTok, Instagram, and YouTube by centering his output on everyday faith and newlywed life.
Total Followers +0.1%
4.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
464K followers · 11% of audience
Engagement
6.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $10K–$23K / IG post
Petersen promoted the David Ayer-directed Paramount film to his Christian audience around its Sept. 25 nationwide theatrical opening — one of the bigger studio-aligned influencer deals of his career.
The couple announced the birth of Judah Eli Petersen on February 19, 2025, a widely shared milestone across their faith-based fan communities.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.2% | -402 -0.1% | +0 +0.0% | +619 |
| Last 30 days | +3K +0.7% | +201 +0.0% | +0 +0.0% | +3K |
| Last 90 days | +5K +1.1% | +11K +1.7% | +0 +0.0% | +16K |
| Last 365 days | +5K +1.1% | +11K +1.7% | +0 +0.0% | +16K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Trainwell Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Hillsdale College Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Jun 2024 | — |
| Gospel Golf Sports / Faith | Sponsored content | TikTok | Long-term | — |
| Heart of the Beast (film) Entertainment / Film | Sponsored content | YouTube | 2025 | — |
Jacob Petersen is a US-based Christian content creator who has built a multi-million following across TikTok, Instagram, and YouTube by centering his output on everyday faith and newlywed life. Alongside his wife Julia, he documents young married Christian living through devotional short-form videos, relatable comedy clips, and gamified Bible content such as his Bible trivia series. TikTok anchors his overall reach, where engagement substantially outpaces category norms — a signal of an audience that actively participates in faith conversation rather than passively scrolling.
His audience skews slightly female, concentrates in the 25–44 age range with a meaningful younger cohort, and is overwhelmingly English-speaking — a profile well-suited to brands targeting practicing or faith-curious Christians across US and Commonwealth markets. His sponsor history reflects this positioning clearly: Hillsdale College, known for its classically conservative and faith-adjacent educational identity, is a particularly revealing partnership, while BetterHelp indicates crossover appeal into the mental wellness space, and Trainwell adds a lifestyle fitness dimension. As short-form devotional content continues to find receptive audiences on TikTok and Instagram Reels, Petersen's consistent posting cadence and strong community response position him as a durable voice in faith-based digital media.
Jacobpetersen reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sports / Faith, Entertainment / Film, a clear signal of fit for brands in those categories. Demonstrated partners include Trainwell and Hillsdale College. Engagement on YouTube runs around 6.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows faith content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Sports / Faith and related categories, Jacobpetersen offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jacobpetersen's tier (Macro, 4.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jacob Petersen is married to Julia Poe, who goes by @juliaapoee on Instagram. Their marriage and shared Christian faith are central to his content, with his YouTube channel explicitly framed around life as a newlywed couple walking with Jesus together.
Jacob is a faith-based lifestyle creator, not a pastor or ordained minister. His YouTube bio describes him as someone sharing insight on "the things we are learning in our everyday lives while walking with Jesus" — he positions himself as an everyday believer rather than a church authority figure.
Jacob's TikTok bio cites 1 Corinthians 13:4–7, the well-known "love is patient, love is kind" passage from the New Testament. It fits his content focus on marriage, faith, and Christian living as a young couple.
He makes a mix of short-form faith encouragement clips, relatable Christian comedy sketches, and group challenge videos like "10 Christians vs Impossible Bible Trivia Quiz." His style blends Scripture-based content with humor, making it accessible to young adult Christian audiences rather than purely devotional.
Yes — he has partnered with BetterHelp and posts content captioned around verses like "cast your anxieties on Him," weaving practical mental health awareness into his Christian worldview. It's one of the ways his channel bridges faith and everyday emotional struggles for his audience.
Hillsdale College is a private liberal arts school in Michigan known for its classical curriculum and faith-friendly values — a natural brand fit for a creator whose audience skews Christian and values-driven. Jacob ran a sponsored partnership with them in early 2025.
Gospel Golf is a faith-branded golf company, and Jacob has tagged sponsored content with #gospelgolfpartner. It reflects the niche faith-lifestyle brands that show up alongside his mainstream sponsors — companies that specifically want to reach an engaged Christian audience.
Jacob promoted Heart of the Beast as a theatrical release, directing his followers to see it in cinemas. Based on the campaign style and the faith-aligned nature of his channel, it appears to be a faith-adjacent film — consistent with the type of mission-driven content partnerships he takes on.
TikTok is by far his largest platform, with over 3 million followers compared to under 500,000 on YouTube, and his TikTok engagement rate runs well above category norms. Despite YouTube being listed as his primary platform, TikTok is clearly the engine of his reach.
It's genuinely both. Alongside Scripture-based encouragement posts, he regularly drops comedic "which one are you" clips that let Christians laugh at relatable faith-life situations. Comedy and devotion overlap heavily in his feed rather than being kept in separate categories.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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