Jacobking

Yes — Jacobking sells a recipe ebook that he promotes directly through his Instagram bio, with a link featured prominently alongside his contact details. It's one of his main owned-product offerings beyond brand partnerships. The ebook reflects his core cooking philosophy: plant-based meals that are straightforward to make and genuinely filling.

Jacobking's content is built entirely around plant-based, vegan cooking — the 🌱 emoji anchors his bio and #vegan sits consistently among his top hashtags. His recipes lean heavily on ingredients like beans, peas, and other legumes as protein sources, which fits a fully plant-based approach. His brand identity is clearly rooted in vegan food culture, even if he keeps the messaging focused on the food rather than personal lifestyle statements.

Jacobking's commercial inquiries run through The Stand Agency, whose domain (thestand.agency) is listed directly in his Instagram bio as the contact point for partnerships. Having dedicated agency representation is standard for creators at his level of reach, and it means brand deal pitches go through a professional intermediary rather than directly to him. If you're a brand looking to work with him, that's the right door to knock on.

Yes — #protein is one of his most-used hashtags and sits right alongside #vegan, #beans, and #peas in his regular content. His recipes are clearly built to counter the common criticism that plant-based eating can't deliver enough protein, using legumes and similar whole foods as the main protein source. That angle resonates with both committed vegans and fitness-minded people exploring a more plant-forward diet.

Beans and peas are arguably the signature ingredient of Jacobking's brand — #beans and #peas are among his most-tagged content, which is unusually specific for a food creator. Legumes hit a sweet spot that aligns perfectly with his ethos: they're affordable, high in protein, and genuinely satisfying, which makes them the natural anchor for "real food, made simple." It's also a recurring content identity that gives his channel a recognisable through-line.

Yes — #taco is consistently one of Jacobking's top hashtags, sitting alongside #beans and #vegan in his regular content mix. His taco recipes follow the same plant-based approach as the rest of his cooking, using legumes and vegetables as the filling base rather than meat. Tacos are a natural fit for his style because they're versatile, crowd-pleasing, and genuinely easy to make satisfying without animal products.

That's essentially the whole brand promise — his bio reads "real food, made simple + satisfying," which is a direct pitch to people who want to eat better but don't want complicated recipes. He strips out the fuss while keeping the food flavourful and filling, which is harder to pull off than it sounds. It's likely a big part of why his engagement runs well above the category median for food creators — people who actually cook his recipes come back.

Yes — while the United Kingdom is Jacobking's home country and his single largest audience market, the United States comes in as an extremely close second, making up nearly as large a share of his following. That near-even UK–US split is relatively unusual for a British creator and suggests his recipes and content style travel well across both markets. Brands targeting English-speaking audiences on both sides of the Atlantic get genuine dual-market reach through his channel.

Jacobking is based in the United Kingdom, and UK viewers make up his largest single audience segment. Despite that, his reach is genuinely transatlantic — American viewers are almost as numerous as British ones in his overall following. His plant-based recipes don't rely on hard-to-find regional ingredients, which helps explain the broad international appeal.

Jacobking has surpassed one million followers on Instagram, which puts him in the Macro creator tier. More notable than the raw size is how his audience actually behaves — his engagement rate runs more than double the category median for food and cooking accounts, which is unusual at that scale. That combination of reach and active audience interaction is what makes him a strong fit for food, health, and lifestyle brand campaigns.