Jacksepticeye

Jacksepticeye's real name is Seán William McLoughlin. He was born on February 7, 1990, in Ballycumber, County Offaly, Ireland. The 'Jacksepticeye' handle is a nickname he picked up during his school years.

Top of the Mornin' Coffee is a direct-to-consumer coffee brand founded by Jacksepticeye. The brand leans into his Irish identity and sells whole-bean and ground roasts primarily through its own e-commerce storefront. He continued expanding the brand through 2024, broadening its product range and marketing reach.

Cloak is a gamer-focused streetwear and apparel brand co-founded by Jacksepticeye and fellow YouTube creator Markiplier. It releases regular drops of hoodies, joggers, and accessories designed around a minimalist aesthetic that crosses gaming culture with everyday wear. The brand operates independently with its own e-commerce site and continues to release seasonal collections.

The 'How Did We Get Here?' tour was an international stand-up comedy and storytelling show that Jacksepticeye completed in 2023. It marked a significant departure from purely digital content, taking him to venues across multiple countries. The show drew on personal narrative and his history as a creator.

Thankmas is Jacksepticeye's annual holiday charity livestream, held each December. The 2024 edition continued the tradition, directing viewer donations to charitable causes aligned with his long-standing focus on mental health and community support. The event has collectively raised millions of dollars across its run.

Recent confirmed sponsors include Nvidia (May 2025) and NordVPN (January 2026), both delivered as sponsored content on YouTube. These deals reflect a consistent pattern of tech and cybersecurity partners that align naturally with a gaming-focused audience.

Jacksepticeye's YouTube engagement rate sits at roughly 4.9%, against a gaming-category median of approximately 1.5%. That places him well above the baseline for creators at his follower tier, suggesting an unusually active and loyal core audience relative to channels of comparable size.

Jacksepticeye is from Ballycumber, County Offaly, Ireland. His Irish identity is a consistent part of his personal brand, most visibly expressed through the name of his coffee label, Top of the Mornin' Coffee. He has lived and worked in various locations since rising to prominence but regularly references his Irish roots.

As of mid-2026, Jacksepticeye's main YouTube channel has approximately 31.2 million subscribers, placing him firmly in the Mega-tier of creators. His growth has been relatively stable in recent periods, reflecting an established rather than rapidly expanding audience base.

Yes — mental health advocacy has been a recurring theme in Jacksepticeye's public work. He has been open about his own experiences with depression and anxiety in videos and interviews, and his Thankmas charity livestream has repeatedly directed funds toward mental health organisations. This positioning gives him credibility in wellness-adjacent brand conversations beyond pure gaming.