United States
Jack Roberts is a UK-recognized entrepreneur who has built his brand around practical AI automation content, operating primarily under the identity 'AI Automations with Jack.' While his Instagram…
Total Followers +14.4%
79K
Across Instagram
Primary Platform
YouTube
79K followers · 100% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.6K–$4K / IG post
Roberts announced Glaido ("type with your voice") as a new software product separate from his AI automation content, listing it prominently across his official channels and YouTube bio.
Roberts' paid Skool community — offering 110+ n8n automation blueprints and daily live calls — grew into one of the larger paid AI automation groups on the platform, per his own site and community listings.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 79,272 | +11K | 4.3% | 10.5 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +2K +2.1% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +11K +14.4% | +0 +0.0% | +0 +0.0% | +11K |
| Last 90 days | +57K +72.2% | +0 +0.0% | +0 +0.0% | +57K |
| Last 365 days | +57K +72.2% | +0 +0.0% | +0 +0.0% | +57K |
Daily follower snapshots from CreatorDB's longitudinal index.
Jack Roberts is a UK-recognized entrepreneur who has built his brand around practical AI automation content, operating primarily under the identity 'AI Automations with Jack.' While his Instagram presence sits in micro-influencer territory, his YouTube channel — where he has amassed a substantially larger following — serves as his primary content hub. Roberts concentrates almost exclusively on Anthropic's Claude ecosystem, covering Claude Code, AI agents, open-source tooling, and no-code or low-code automation workflows. His hashtag fingerprint is notably specific: rather than casting a wide 'AI' net, he drills into Claude-specific features and releases, positioning himself as a specialist voice within a crowded generalist space. His business contact domain reinforces this — the channel name is effectively his brand, and he uses it to offer free AI system templates as a lead-generation mechanism.
His audience skews young and is nearly gender-balanced, with the strongest concentration in the 18–34 bracket — consistent with an early-adopter tech and entrepreneurship crowd that is actively experimenting with AI tooling for productivity or business applications. Engagement on Instagram runs well above category norms, suggesting the relatively compact following is highly aligned with his content rather than casually accumulated. The absence of traditional sponsorships on the data sheet implies Roberts currently monetizes through his own ecosystem — courses, systems, or consultancy — rather than brand deals, which keeps his content positioned as practitioner-led rather than promotional. As enterprise and creator interest in agentic AI workflows continues to expand, Roberts' niche specialization in Claude specifically gives him a defensible position should that model family maintain its momentum among developers and automation-focused audiences.
Jackroberts___ reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in tech and related categories, Jackroberts___ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jackroberts___'s tier (Micro, 79K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
AI Automations with Jack is Jack Roberts' dedicated business brand focused on teaching people how to build and deploy AI automation systems. His business contact email (partner@aiautomationswithjack.com) signals he works with brand partners through this venture, while his YouTube channel serves as the main educational hub for the brand.
Yes — his Instagram bio explicitly promotes free AI systems as a core part of his offering. This is a common creator-educator strategy where free frameworks or templates build an audience that can then be directed toward deeper paid courses, consulting, or partnerships.
His audience is predominantly based in the United States, but his Instagram bio claims recognition as a Top-100 UK Entrepreneur, suggesting he built his business reputation in the UK before expanding his reach. It's likely he operates across both markets or earned that recognition during an earlier UK-based chapter of his career.
Jack Roberts lists a Top-100 UK Entrepreneur credential in his bio, a recognition that reflects his standing in the UK startup and AI business community. The specific program or publication behind that ranking isn't detailed publicly, but it's consistent with the profile of a creator who has built a real business around AI automation rather than purely content.
Jack Roberts has carved out a specific niche around Anthropic's Claude model, covering Claude skills, Claude agents, and Claude Code as recurring content pillars. Rather than teaching AI broadly, he's positioned himself as one of the go-to educators for people who specifically want to build workflows and systems using Claude rather than other AI platforms.
Claude Code is one of Jack Roberts' most prominent content topics, consistently appearing as a top hashtag across his posts. His content covers how to use Claude Code for AI-assisted development, making his channel a destination for both developers and non-technical founders looking to build with AI coding tools.
Yes — Codex appears alongside Claude Code and AI agents in Jack Roberts' top content hashtags, suggesting he covers multiple leading AI development frameworks. His approach seems to be helping his audience navigate and compare the major AI coding and automation tools rather than advocating for a single platform.
Based on his content signals — free AI systems, business automation framing, and open-source tool tutorials — Jack Roberts appears to target a mixed audience of developers and non-technical entrepreneurs. His emphasis on accessible, actionable frameworks suggests he works to make advanced AI tools usable for people without deep programming backgrounds.
Jack Roberts' YouTube channel, which has grown to over 250,000 subscribers by his own account, focuses on AI agents, AI automation systems, and tools like Claude AI and Codex. His content typically covers real-world product launches, open-source AI workflows, and step-by-step tutorials for building practical AI systems.
Jack Roberts is primarily a YouTube creator, where his main tutorials and AI systems content lives. He also runs an active Instagram presence under @jackroberts___, where his engagement runs well above the category average — a signal that his audience there is genuinely invested in his work rather than passive followers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jackroberts___ · YouTube
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