United States
Jackie Augustus is a US-based music industry executive whose Instagram presence documents life at the intersection of streaming, digital marketing, and experiential brand activations.
Total Followers +0.0%
53K
Across Instagram, TikTok
Primary Platform
YouTube
51K followers · 98% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1K–$2.6K / IG post
Augustus, Spotify's Lead of Country & Folk Artist Partnerships, was included on Billboard's annual Country Power Players list for 2026, marking her second appearance on the list (also named in 2022 and 2025).
The Spotify executive was celebrated at the annual Rising Women on the Row event on March 3 at the JW Marriott in Nashville.
Augustus was recognized among Variety's Nashville Power of Women, underscoring her growing profile as a music-tech executive bridging country/folk and streaming.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1 -0.1% | +0 +0.0% | -1 |
| Last 30 days | +10 +0.0% | -1 -0.1% | +0 +0.0% | +9 |
| Last 90 days | +0 +0.0% | -4 -0.3% | +0 +0.0% | -4 |
| Last 365 days | +0 +0.0% | -4 -0.3% | +0 +0.0% | -4 |
Daily follower snapshots from CreatorDB's longitudinal index.
Jackie Augustus is a US-based music industry executive whose Instagram presence documents life at the intersection of streaming, digital marketing, and experiential brand activations. Her bio identifies her as the person behind country and folk programming at Spotify, and her content reflects that professional vantage point — posts capturing a Wonder Reels booth on the Shawn Mendes tour, the REM Beauty launch produced with Instagram, and intimate industry pop-ups suggest someone sharing the behind-the-scenes mechanics of music and culture marketing rather than performing as a traditional content creator. Her handle and captions position her squarely among a cohort of digital and music industry insiders rather than fan-facing talent.
Her micro-scale following carries engagement that runs well above category median, and her audience skews toward the 18–34 demographic with a strong US base — a natural fit for someone whose professional work centers on American roots music and streaming culture. Brand touchpoints like Instagram and REM Beauty reflect relationships built through industry access rather than standard influencer pipelines, lending her content a layer of institutional credibility that her follower count alone would not suggest. As streaming platforms invest more heavily in creator-industry crossover programming, an executive who documents that world authentically is well positioned to attract both music business professionals and aspirational industry observers.
Jackie reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in music and related categories, Jackie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jackie's tier (Micro, 53K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jackie's full name is Jackie Augustus, as referenced in her own professional bio caption on Instagram. She operates under the handle @jackie and is active primarily on Instagram, where she documents her work across the music and tech industries.
Jackie Augustus leads country and folk programming at Spotify, which she describes in her Instagram bio as handling 'country & folk things @spotify.' Her own bio caption also refers to her as a seasoned music industry executive currently heading a country-related role at the streaming platform.
Jackie's Instagram posts include multiple Meta and Instagram-branded activations — such as the Instagram GEMs pop-up and the R.E.M. Beauty launch — where she credited Instagram for producing or executing the events, strongly suggesting a professional role at Meta prior to or alongside her Spotify position. Her reference to colleagues as 'digital marketers to the stars' at an #instabeach event further supports this.
Jackie posted about the launch of R.E.M. Beauty — Ariana Grande's cosmetics line — with the caption 'thanks for letting @instagram bring it to life,' indicating she was involved on the Instagram side in producing or executing the brand's debut activation. This aligns with her background in digital marketing and platform partnerships.
Jackie promoted a #WonderReels booth appearing at stops on the Shawn Mendes summer tour, inviting followers to check it out. Based on her background in platform and brand activations, WonderReels appears to be a content-focused experiential installation tied to the tour, though the full brand scope is not detailed in her post.
Jackie Augustus is primarily a music industry executive, not a traditional influencer. Her professional bio explicitly describes her as a seasoned executive currently leading a major role, and her social content largely documents industry events, brand launches, and festival activations rather than lifestyle or entertainment content.
Jackie's Instagram bio specifically names country and folk as her focus at Spotify. Her role appears to center on programming, partnerships, or editorial development within those genres on the platform, making her a key industry figure for artists in those spaces.
Spotify House is a recurring music industry activation that Spotify hosts at major festivals and events to showcase artists and platform programming. Jackie's use of the #spotifyhouse hashtag indicates she participates in or helps produce these events as part of her role at Spotify.
Jackie posted about the 'Instagram GEMs pop up 2.0,' referencing it in the context of a themed event tied to a Shawn Mendes song ('as it was'). The activation appears to be part of a series of Instagram-branded in-person experiences, likely produced through her work at Meta or in a partnership capacity.
Jackie Augustus is based in the United States, where the majority of her audience is also concentrated. Her event-based content spans music industry hubs, brand launches, and festival circuits, consistent with someone operating within the US music and tech ecosystem.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@jackie · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.