Izzipoopi is a fashion and beauty creator with a combined multi-million following across TikTok, Instagram, and YouTube, whose playful, personality-led style has built a recognizable presence in the "it girl" styling space.
Total Followers +3.9%
2.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
122K followers · 4% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$29K / IG post
TikTok's Newsroom spotlighted Izzi Allain (@izzipoopi) among a curated group of trend-setting creators who "set the trends, build expansive communities, and redefine what it means to be a modern creative."
10 Magazine profiled Izzi Allain at Maria Grazia Chiuri's final Dior show, held at Villa Albani Torlonia in Rome, positioning her as one of Gen Z's go-to style commentators.
PAPER Magazine gave Izzi Allain an exclusive photo diary slot at the Dior Spring 2025 show at Musée Rodin, cementing her recurring relationship with the house.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +3K +0.4% | +106K +5.9% | +109K |
| Last 30 days | +0 +0.0% | +8K +1.0% | +99K +5.5% | +107K |
| Last 90 days | +0 +0.0% | +23K +2.8% | +107K +5.9% | +130K |
| Last 365 days | +0 +0.0% | +23K +2.8% | +107K +5.9% | +130K |
Daily follower snapshots from CreatorDB's longitudinal index.
Izzipoopi is a fashion and beauty creator with a combined multi-million following across TikTok, Instagram, and YouTube, whose playful, personality-led style has built a recognizable presence in the "it girl" styling space. Her content spans outfit curation, makeup looks, hair tutorials, and lifestyle vlogs, delivered with a comedic, high-energy edge that distinguishes her from more editorial accounts in the same niche. Attendance at New York and London Fashion Weeks signals genuine crossover credibility with the broader fashion industry, and representation by Creative Artists Agency (CAA) — noted directly in her Instagram bio — places her firmly in professionally managed creator territory.
Izzipoopi reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, Fragrance / Luxury Fashion, a clear signal of fit for brands in those categories. Demonstrated partners include L'Oréal Paris and Gucci Flora. Engagement on YouTube runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Beauty / Cosmetics and related categories, Izzipoopi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Izzipoopi's tier (Macro, 2.7M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Izzipoopi is a confirmed L'Oréal Paris partner, tagging her content with #LOrealParisPartner across her posts. The collaboration fits naturally into her beauty and makeup-focused content, including her signature lip combo tutorials. Her audience — overwhelmingly young women in their twenties — is precisely the demographic L'Oréal Paris targets.
Yes, Izzipoopi lists CAA (Creative Artists Agency) directly in her Instagram bio, confirming she is represented by one of the most powerful talent agencies in entertainment and media. CAA's involvement means she has professional infrastructure behind her brand deals and partnership negotiations, which is uncommon for creators outside the very top tier. This puts her well beyond the typical self-managed influencer.
Yes, Izzipoopi has attended both New York Fashion Week and London Fashion Week, regularly using hashtags including #NYFW, #LFW, and #FashionWeekPrep to document her experiences. Her fashion week content ties into her broader #FashionIndustry and #MyJourney storytelling, where she shares her path through the fashion world. These appearances reinforce her positioning as an it girl creator rather than a typical lifestyle vlogger.
Izzipoopi's lip combo content is one of her most recognizable formats — she showcases specific pairings of lip liner, gloss, and lipstick to build a polished, finished look. These posts perform strongly with her beauty-focused audience and often connect to her brand partnerships, including her work with L'Oréal Paris. The #lipcombo hashtag has become closely associated with her personal aesthetic within the beauty creator space.
Yes, Izzipoopi has featured Gucci Flora across her content, with #GucciFlora appearing among her most-used hashtags. The fragrance fits naturally into her aspirational fashion and luxury beauty aesthetic. This kind of prestige brand association is consistent with her broader positioning as an it girl creator who attends international fashion weeks.
Izzipoopi actively brands herself as an it girl creator, using that hashtag consistently and building her entire aesthetic around fashion, beauty, and aspirational style. Her attendance at both NYFW and LFW and her L'Oréal Paris partnership reinforce that identity beyond just self-labeling. Her audience — predominantly young women aged 18 to 34 — is the core demographic for this content archetype.
Izzipoopi covers both, making her a hybrid lifestyle creator rather than a specialist in either lane alone. Her content spans fashion styling, makeup tutorials, hair how-tos, and vlogs documenting her fashion industry journey — all captured in hashtags like #fashiontips, #lipcombo, and #fashionindustry. This crossover approach gives her appeal across both beauty and fashion brand categories simultaneously.
Izzipoopi lists her business email — info@izzipoopi.com — in her YouTube, Instagram, and TikTok bios, making it her primary point of contact for brand inquiries. She is also represented by CAA, which handles high-level talent and partnership negotiations on her behalf. Brands seeking a collaboration would typically reach out through both channels.
Izzipoopi is most active on TikTok and Instagram, where she posts frequently and maintains strong audience engagement. TikTok is her largest platform by follower count, while Instagram serves as a closely updated secondary hub for her fashion and beauty content. She also has a YouTube presence, though her short-form platforms see the most consistent activity.
Across YouTube, Instagram, and TikTok combined, Izzipoopi has a total following of over 2.5 million, placing her firmly in the Macro influencer tier. TikTok accounts for the largest share of that audience, with Instagram as a strong secondary hub. Her engagement runs well above the category average on both TikTok and YouTube, which is notable at her scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@izzipoopi · YouTube
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