Data refreshed Sep 26, 2026 · 3:22 AM UTC
Motivation & Self-Help United States

Iyanlavanzant

Full Creator Stats Live · Updated 2026-09-26

Iyanlavanzant is a creator with a presence on YouTube (502,000 followers), Instagram (1,971,812 followers), TikTok (417,400 followers), based in United States.

NicheMotivation & Self-Help TierMacro Engagement8.5%

Total Followers +0.1%

2.9M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

502K followers · 17% of audience

Engagement

8.5%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $24K–$55K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-09-26
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 502,000 +2K 8.5% 0.5 3 days ago
Instagram 1,971,812 -394 5.3% 4.4 4 days ago
TikTok 417,400 +0 9.3% — 4 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -197 -0.0% +250 +0.1% +53
Last 30 days +2K +0.4% -394 -0.0% +0 +0.0% +2K
Last 90 days +11K +2.2% -1775 -0.1% -292 -0.1% +9K
Last 365 days +11K +2.2% -1775 -0.1% -292 -0.1% +9K

Audience Demographics

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210K705K1.2M1.7M2.2M Sep 27Dec 27Mar 28Jun 27Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Founder / owned brand Instagram Long-term —
Founder / owned brand Instagram Long-term —
Long-term partnership YouTube 2012–2019 —
Background

About Iyanlavanzant

Iyanlavanzant is a creator with a presence on YouTube (502,000 followers), Instagram (1,971,812 followers), TikTok (417,400 followers), based in United States. Their content sits in the motivation & self-help space. Their YouTube bio reads: "This is the official YouTube channel for Iyanla Vanzant, New York Times Best Selling Author and Producer of Iyanla: Fix my Life (on the Oprah Winfrey Network).". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Iyanlavanzant reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Wellness / Lifestyle, Coaching / Education, Media / Entertainment, a clear signal of fit for brands in those categories. Demonstrated partners include MasterPeace Body and Inner Visions Worldwide. Engagement on YouTube runs around 8.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Wellness / Lifestyle and related categories, Iyanlavanzant offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Iyanlavanzant's tier (Macro, 2.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Iyanla Vanzant's real birth name?

Iyanla Vanzant was born Rhonda Eva Harris in Brooklyn, New York. She adopted the name Iyanla, which has Yoruba origins, as she developed her identity as a spiritual teacher, author, and minister. The name is now inseparable from her public profile across television, publishing, and coaching.

What is Iyanla Fix My Life and is it still on OWN?

Iyanla: Fix My Life is a reality intervention series that aired on the Oprah Winfrey Network, where Iyanla worked directly with families and individuals in emotional and relational crisis. Her YouTube channel bio still credits her as its producer, reflecting how central the show is to her brand identity. It brought her from the world of self-help publishing into mainstream television and made her one of OWN's signature personalities.

What is MasterPeace and did Iyanla Vanzant create it?

Yes — MasterPeace (sold under the MasterPeace Body brand) is a wellness and supplement product line that Iyanla Vanzant created herself. Her TikTok bio explicitly identifies her as the "MasterPeace products creator," and she promotes the blends in her Instagram bio. It represents one of her owned consumer ventures outside of coaching and television.

What is The R Spot with Iyanla Vanzant?

The R Spot is a relationship-focused content series and podcast by Iyanla, promoted through the hashtags #therspot and #rspot across her social channels. It extends her "Fix My Life" approach into an audio and digital format, specifically targeting the emotional and relational work she's built her career around. It's one of several branded content vehicles she runs alongside The Inside Fix.

What does Iyanla Vanzant mean by spiritual hygiene?

Iyanla uses spiritual hygiene as a recurring concept to describe the intentional daily practices that keep the inner self clear, grounded, and aligned — framing it as the emotional equivalent of physical cleanliness. It appears consistently as a hashtag across her posts and is central to her coaching philosophy. The idea reflects her background as an ordained minister and her broader teaching that inner care is as essential as outer care.

What is Inner Visions Worldwide?

Inner Visions Worldwide (Instagram: @innervisionsww) is Iyanla Vanzant's coaching and spiritual development organization, which she references directly in her Instagram bio. It serves as the institutional home for her teaching, courses, and community-building work beyond her television and publishing profile. Programs like her Abundance offering appear to run under this umbrella.

Why does Iyanla Vanzant always say 'Beloved' to her audience?

Iyanla opens the vast majority of her posts and videos with the word Beloved, a term of deep spiritual endearment rooted in African American religious and contemplative traditions. It reflects her identity as a minister and spiritual teacher, creating an intentionally sacred and intimate register that sets her voice apart from typical social media creators. For her audience, it has become a signature — almost a calling card.

Did Iyanla Vanzant appear on the Oprah Podcast?

Yes — Iyanla shared in a recent post that she had sat in what she called a "sacred conversation" on the Oprah Podcast. Her relationship with Oprah Winfrey is long-standing, rooted in *Iyanla: Fix My Life* airing on OWN, and the podcast appearance reflects how that collaboration has continued into new formats. She noted that the conversation surfaced important insights she wanted to pass on to her community.

What books has Iyanla Vanzant written?

Iyanla Vanzant is a multiple New York Times bestselling author, with titles including *Acts of Faith*, *In the Meantime*, *Yesterday I Cried*, *One Day My Soul Just Opened Up*, and *Peace from Broken Pieces*, among others. Her books sit at the intersection of memoir, spirituality, and self-help, and her publishing career predates and underpins her television fame. Her YouTube channel bio leads with her status as a New York Times bestselling author.

How big is Iyanla Vanzant's following across all platforms?

Iyanla Vanzant has built a combined following of nearly 3 million across YouTube, Instagram, and TikTok, placing her firmly in the Macro creator tier. Instagram is her largest platform by audience size, while her YouTube channel carries engagement rates that run well above the category median for public figures and educators. Her audience skews heavily toward the United States, with a notable secondary reach in the UK and Canada.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 26, 2026, 3:22 AM UTC · Slug: iyanlavanzant

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