Operating out of El Paso, Texas, @ivymade_ is a food and lifestyle creator who centers her content on seasonal and semi-traditional recipes rooted in Mexican and Mexican-American culinary heritage.
Total Followers +2.7%
181K
Across Instagram, TikTok
Primary Platform
92K followers · 51% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.8K–$4.6K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +388 +0.4% | +0 +0.0% | +0 +0.0% | +388 |
| Last 30 days | +4K +4.1% | +1K +1.2% | +0 +0.0% | +5K |
| Last 90 days | +10K +10.6% | +3K +3.4% | +0 +0.0% | +13K |
| Last 365 days | +10K +10.6% | +3K +3.4% | +0 +0.0% | +13K |
Daily follower snapshots from CreatorDB's longitudinal index.
Operating out of El Paso, Texas, @ivymade_ is a food and lifestyle creator who centers her content on seasonal and semi-traditional recipes rooted in Mexican and Mexican-American culinary heritage. Her Instagram bio's pairing of the Mexican and U.S. flags alongside a feather emoji signals a bicultural, and likely Indigenous-influenced, identity that runs through her recipe work. She holds a Master of Education degree, and that background shows in how she packages her content — free printable recipes tied to every post suggest a practical, educator's instinct for accessibility. Her associated brand, Casa y Café, extends her presence beyond social media into what appears to be a dedicated recipe and home-cooking platform.
Her content leans heavily into seasonal moments — fall baking, Halloween, pumpkin and apple recipes — giving her calendar-driven relevance that tends to produce reliable engagement spikes as the seasons turn. That rhythmic posting strategy, combined with an authentically bicultural food angle, has built an audience weighted toward younger adults in the 18–34 range, with a meaningful U.S. core but notable international reach into the U.K. and beyond. Engagement rates on both Instagram and TikTok run well above category norms, suggesting a genuinely attentive following rather than passive scrollers. For brands in the kitchen, seasonal pantry, or Latinx lifestyle space, her positioning at the intersection of cultural heritage and accessible home baking represents a clear and underserved brand-fit opportunity.
ivymade_ reaches its audience primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in food and related categories, ivymade_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @ivymade_'s tier (Mid, 181K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Casa y Cafe (casaycafe.co) is ivymade_'s own food brand and website, where she hosts her seasonal and semi-traditional recipe content. It serves as the hub she points her Instagram and TikTok audiences toward, including the free printable recipes she offers in her bio link.
Semi-traditional is ivymade_'s way of describing recipes that are rooted in Mexican culinary heritage but adapted to reflect her Mexican-American upbringing and seasonal American baking culture. A dish might draw on family techniques passed down through her Mexican roots while incorporating fall-harvest flavors like pumpkin or apple that are central to the US seasonal food calendar.
Yes — ivymade_ lists M.Ed in her bio, meaning she holds a Master's in Education. She has channeled that background into creating structured, accessible recipe content, including printable recipe cards, rather than pursuing a traditional teaching career.
Summerween is a growing trend that brings Halloween themes and spooky aesthetics into summer, popularized partly through the animated show Gravity Falls and now a recognized food-content season online. ivymade_ uses it as a natural bridge for her Halloween-season baking style, extending her spooky-themed recipes beyond October to reach audiences earlier in the year.
ivymade_ offers free printable recipe cards through the link she pins in her Instagram and TikTok bios. It is one of her most distinctive community offerings, making her recipes easier to follow in the kitchen compared to creators who only post ingredients and steps inside a caption or video.
ivymade_ is closely associated with seasonal autumn baking — recipes like cinnamon roll pumpkin pancakes, pumpkin spice dishes, apple-based desserts, and Halloween-themed treats. Her content calendar visibly peaks in the fall, and hashtags like #pumpkin, #pumpkinspice, #apple, and #halloween are central to how she grows her audience each year.
ivymade_ blends both, which is exactly the point of her 'semi-traditional' framing. She draws on Mexican culinary traditions inherited through her heritage while weaving in American seasonal baking trends, and her base in El Paso, Texas — a US-Mexico border city — grounds that cultural mix authentically.
Her content calendar naturally overlaps with Hispanic Heritage Month, which runs September through mid-October — the same window when her fall and semi-traditional Mexican-American recipes are at peak activity. She consistently uses #hispanic and #mexican alongside #fall and #halloween, making that seasonal-cultural crossover a recurring theme rather than a one-off.
ivymade_ is based in El Paso, Texas, which she includes directly in her bio. El Paso sits on the US-Mexico border, and the city's deeply bicultural identity clearly informs the Mexican-American food perspective she brings to her seasonal recipe content.
Yes, ivymade_ maintains an active presence on both Instagram and TikTok under the same handle. Her TikTok audience is comparable in size to her Instagram following, and her engagement rate on TikTok runs notably higher — well above what is typical for food creators in her tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ivymade_ · Instagram
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