United States
Ivory Paper Co is a Columbus, Ohio-based, family-owned stationery brand turned content channel, founded by Alitzah Stinson.
Total Followers +0.5%
103K
Across YouTube, Instagram
Primary Platform
YouTube
2K followers · 2% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2K–$5K / IG post
Founder Alitzah Stinson confirmed the brand partnered with Blue Sky to bring a co-branded planner line to Target shelves — a project she said took over a year to execute behind the scenes. The 2026–27 collection is now live on bluesky.com.
Stinson's 'Unfiltered Alitzah' Substack details how she bootstrapped Ivory Paper Co from under $100K to over $2M in annual revenue, sharing personal finance and business-scaling insights.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +10 +0.5% | +512 +0.5% | +0 +0.0% | +522 |
| Last 90 days | +41 +1.9% | +0 +0.0% | +0 +0.0% | +41 |
| Last 365 days | +41 +1.9% | +0 +0.0% | +0 +0.0% | +41 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ivory Paper Co is a Columbus, Ohio-based, family-owned stationery brand turned content channel, founded by Alitzah Stinson. Stinson built the business into a seven-figure operation by her early twenties, a trajectory she now documents openly as part of her content mix — making her channel as much a small-business case study as a product showcase. The brand's flagship product, the All-In-One Planner, combines daily, weekly, and monthly layouts in a single notebook and has achieved consistent best-seller status in the U.S. stationery market. All products are made-to-order out of Columbus, which reinforces a craft-forward, small-batch identity that resonates with the planner-enthusiast community.
Content spans Procreate illustration, floral design, "plan with me" planning routines, and threads on working motherhood and entrepreneurship — a mix that positions Ivory Paper Co at the intersection of the productivity-planning niche and the female founder lifestyle space. The audience skews heavily female and clusters in the 18-to-34 age band, a demographic with strong purchasing intent in the stationery and self-improvement categories. Engagement rates sit comfortably above category medians, suggesting a genuinely invested community rather than passive followers. As DTC stationery brands compete harder for digital shelf space, Ivory Paper Co's dual positioning — aspirational business story plus tactile product culture — gives it durable appeal for brand partnerships in wellness, productivity tools, and creative software.
Ivorypaperco reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Ivorypaperco offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ivorypaperco's tier (Mid, 103K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ivory Paper Co was founded by Alitzah Stinson, who also runs her own personal Instagram account at @alitzahstinson. She built the brand into a family-owned stationery business based in Columbus, Ohio, known for planners, journals, and other paper goods.
The All-In-One Planner is Ivory Paper Co's signature product and the format they credit as an original — it combines a daily, weekly, and monthly layout inside a single planner rather than splitting them across separate books. It has become one of the best-selling planners in the United States.
Yes — Ivory Paper Co produces its planners and stationery in Columbus, Ohio. The products are made-to-order, meaning each item is produced after a customer places a purchase rather than being mass-manufactured and warehoused.
Alitzah Stinson has shared content specifically on this topic, including tips on how she grew Ivory Paper Co into a seven-figure business by her early twenties. Her approach centers on the planner and stationery niche, a made-to-order model, and building a loyal planning community online.
Ivory Paper Co markets itself as the creator of the original All-In-One Planner layout, which integrates daily, weekly, and monthly views in one product — something many planner brands keep separate. The brand is also family-owned, US-made, and made-to-order, which it uses as key differentiators.
Based on their content, Ivory Paper Co uses Procreate for illustration and design work, with a recurring floral aesthetic across their stationery line. They use hashtags like #procreateart and #floraldesign, suggesting digital illustration is central to how their products are developed.
Alitzah Stinson openly incorporates motherhood into the brand's content, posting about topics like raising children alongside running a business. Hashtags including #motherhood and content like "Raising Spoiled Children" show that the working-mom angle is a genuine part of the community Ivory Paper Co builds around.
Ivory Paper Co is based in Columbus, Ohio, where its planners and stationery are produced. The business is family-owned and operates with a made-to-order production model out of that location.
Ivory Paper Co's content spans plan-with-me videos, stationery product features, Procreate floral illustration, and entrepreneurship advice — especially around building a business as a young working mom. They also share personal lifestyle content under hashtags like #plannercommunity and #womeninbusiness.
Ivory Paper Co has built an audience in the Mid-tier creator range, with the majority of their community on Instagram, where the planning and stationery niche is particularly active. Their engagement consistently runs above the category median, pointing to a loyal core audience rather than passive followers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@ivorypaperco · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.