United States
Ivanna Munoz is a U.S.-based lifestyle creator whose TikTok presence is anchored around her identity as a "girl mom" — a framing that immediately signals her content's emotional core and speaks directly to her overwhelmingly female audience.
Total Followers -0.3%
752K
Across TikTok
Primary Platform
YouTube
752K followers · 100% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Mid
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 752,400 | -2K | 4.8% | 4 | 1 day ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -527 -0.1% | +0 +0.0% | +0 +0.0% | -527 |
| Last 30 days | -2107 -0.3% | +0 +0.0% | +0 +0.0% | -2107 |
| Last 90 days | -4665 -0.6% | +0 +0.0% | +0 +0.0% | -4665 |
| Last 365 days | -4665 -0.6% | +0 +0.0% | +0 +0.0% | -4665 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ivanna Munoz is a U.S.-based lifestyle creator whose TikTok presence is anchored around her identity as a "girl mom" — a framing that immediately signals her content's emotional core and speaks directly to her overwhelmingly female audience. Her feed blends family-oriented moments with a notably eclectic mix of content: squishy toy hauls sourced from retailers like Five Below, home gym workout check-ins, taste tests, and occasional viral dance participation. The range could feel unfocused, but the consistent personal voice — self-deprecating captions, candid drafts posted with humor — holds it together as an authentic slice-of-life channel rather than a curated aesthetic project.
With close to three-quarters of a million TikTok followers and an engagement rate well above category norms, Munoz has built a genuinely interactive community rather than a passive viewership. Her audience skews heavily toward women aged 18 to 34, a demographic that responds well to relatable motherhood content mixed with accessible consumer interests like affordable collectibles and fitness. The ASMR angle on her squishy hauls adds a secondary discovery layer, tapping a separate but overlapping community of sensory content fans. For brands in the family, affordable retail, wellness, or snack categories seeking a creator with demonstrated audience loyalty and consistent posting habits, her channel represents a well-positioned mid-tier option with room to grow as her content mix continues to find its balance.
Ivannamunoz5 reaches an audience concentrated in United States primarily through YouTube, and is best activated via TikTok branded content. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Ivannamunoz5 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ivannamunoz5's tier (Mid, 752K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Cami is a recurring presence in Ivannamunoz5's content and appears to be one of her daughters, based on how prominently the name shows up as a dedicated hashtag across her posts. Her whole brand centers on being a girl mom, so Cami features as part of that family-focused content.
Yes — squishy ASMR is one of her signature content formats. She has explicitly mentioned buying microphones specifically to level up the ASMR quality in her squishy haul videos, blending the sensory trend with her toy-haul style.
Five Below and Walmart are two stores she has directly named in her squishy haul videos. Her squishy obsession is a recurring content pillar, and budget-friendly retailers like Five Below make frequent appearances in her haul posts.
She works out in a home gym — she has said so directly in her posts, noting she trains alone there while still putting together full gym outfit roundups for the week. Her workout content mixes motivation and fashion rather than being strictly fitness-instructional.
Cocada is a traditional Latin coconut sweet, and it appears in her top content hashtags suggesting she covers it in taste-test or food content. Given her Latina roots and family-fun niche, food content like cocada fits naturally alongside her other lifestyle posts.
Her TikTok bio explicitly brands her as a girl mom, and her content regularly features daughter-focused moments — including content tagged directly with a daughter's name. The exact number of daughters is not confirmed in public data, but the girl mom identity is central to her brand rather than just a hashtag trend.
Starbucks is one of her top recurring hashtags, suggesting it shows up consistently across her lifestyle content. It fits her girl-mom, everyday-life aesthetic where Starbucks runs, gym outfits, and family moments all share the same feed.
Her content mixes family fun and girl-mom moments with squishy toy hauls, ASMR, weekly gym outfit roundups, home workouts, taste tests, and viral dance trends. The vibe is relatable everyday life aimed heavily at women, particularly millennial and Gen Z moms.
Her handle points directly to her real name: Ivanna Munoz. She uses her actual name as her username rather than a stage alias, which is consistent with her personal, family-centered content style.
She sits in the mid-tier range with over 750,000 followers on TikTok, and her engagement runs well above the category average — nearly triple the typical benchmark for her niche. Her audience skews overwhelmingly female and is concentrated in the US, UK, and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ivannamunoz5 · YouTube
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