Last updated just now · May 28, 2026, 3:41 PM
Lifestyle & Vlogs Philippines

Ivana Alawi

Full Creator Stats Live · Updated 2026-05-28

Ivana Alawi is a Filipino-Moroccan actress and vlogger based in the Philippines, where she has built one of the largest cross-platform creator footprints in…

NicheLifestyle & Vlogs TierMega Engagement3.6%

Total Followers +0.2%

54.8M

Across Instagram, YouTube, TikTok

Primary Platform

Instagram

11.6M followers · 21% of audience

Engagement

3.6%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $116K–$254K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-05-28
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 11,551,295 +-113203 3.6% 1.2 10 days ago
YouTube 20,700,000 +203K 2.6% 0.2 1 months ago
TikTok 22,500,000 +0 9.6% 1.4 4 days ago

Growth Trend

Last 365 days
WindowInstagramYouTubeTikTokCombined
Last 7 days +20K +0.2% +101K +0.5% +0 +0.0% +121K
Last 30 days -113203 -1.0% +203K +1.0% +0 +0.0% +90K
Last 90 days -95876 -0.8% +408K +2.0% +0 +0.0% +312K
Last 365 days -95876 -0.8% +408K +2.0% +0 +0.0% +312K

Audience Demographics

Premium
Premium insight

See who's actually watching

Age, gender, country and language splits — for every creator in our index.

Start free trial

14-day free trial

9.6M13.5M17.4M21.2M25.1M May 29Aug 28Nov 27Feb 26Now
Click a platform to toggle · hover the dots for exact values

Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Ivana Alawi

Ivana Alawi is a Filipino-Moroccan actress and vlogger based in the Philippines, where she has built one of the largest cross-platform creator footprints in Southeast Asia. Of half-Moroccan and half-Filipina heritage, she rose to prominence through her acting work in Philippine television and film before translating that visibility into a YouTube channel that quickly became a vlogging powerhouse, known for emotional family-centered content, generosity videos featuring jeepney drivers and street vendors, mukbang and kitchen episodes, and softer lifestyle and travel vlogs. Her Tagalog-led captioning style — affectionate, casual, often punctuated with playful asides — anchors her appeal in mainstream Filipino pop culture while her cinematic vlog production keeps the channel polished.

Brand fit

Why brands partner

Ivana Alawi operates as a mega-tier Filipino entertainment and lifestyle creator, blending actress-driven vlogs, family content, mukbang, beauty/howto, and streaming-platform tie-ins (Prime Video's Love Is Never Gone). That mix makes her a natural fit for beauty and skincare (she already pushes Brilliant Skin Essentials), QSR and casual dining (recent Krazy Garlik/Bistro Group placement), entertainment platforms, telco, e-commerce, and remittance/fintech serving the Filipino diaspora. Audience skews Philippines-dominant with a sizable U.S., U.K. and Canada OFW tail, ideal for cross-border campaigns — a logic already validated by her April 2026 Taptap Send remittance deal. Engagement runs well above category median across all three platforms, with TikTok her most active surface and posting cadence steady week-to-week.

Estimated Rate Card

Benchmark estimates for a creator at Ivana Alawi's tier (Mega, 54.8M combined followers, Philippines). Pulled from CreatorDB's category benchmarks.

Premium insight

See what they actually charge

Benchmark rates per post, Reel, video and integration — across every platform.

Start free trial

14-day free trial

Top Recent Content click to view

Last 60 days · tap a row to play

Want to Work With Creators Like Ivana Alawi?

The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.

Frequently Asked Questions

Is Ivana Alawi really half Moroccan?

Yes, Ivana Alawi is half Moroccan and half Filipina, a fact she highlights in her own YouTube bio. Her mixed heritage has been a big part of her public identity since she broke into Philippine showbiz.

What movie did Ivana Alawi do with Joshua Garcia?

Ivana Alawi stars opposite Joshua Garcia in Love Is Never Gone, a Prime Video Philippines original. Her recent posts heavily promote the film with tags like #loveisnevergoneonprime and #primevideopresentsph.

Who is Ivana Alawi's sister in her videos?

The sister featured in many of her viral TikToks and YouTube vlogs is Mona Louise Rey, also an actress in the Philippines. Ivana frequently captions clips of her with lines like "Ganda ng kapatid ko," and Mona regularly appears in family content on the channel.

What is Brilliant Skin Essentials and is it Ivana Alawi's brand?

Brilliant Skin Essentials is a Philippine skincare line Ivana Alawi heavily endorses and promotes across her platforms, tagged in her content as #pinakamakinang. It's one of her signature long-running brand associations alongside her acting career.

Does Ivana Alawi give away money on the street?

Yes, Ivana is well-known for viral "pera" (money) giveaway videos where she surprises strangers like jeepney drivers and vendors with cash, phones, or food. Recent uploads include "Pera at tindahan para kay tatay jeepney driver" and "Pera, phone o chocolate?" — these acts of kindness clips are a core part of her TikTok and YouTube style.

What is Ivana Alawi's YouTube channel about?

Her YouTube channel is a lifestyle vlog hub covering family content, mukbangs, kitchen and cooking clips, travel, church visits, and her famous money-giveaway segments. It's one of the largest Filipino vlogger channels, with over 20 million subscribers.

Is Ivana Alawi bigger on TikTok or Instagram?

Ivana is biggest on TikTok, where she has over 22 million followers — more than her Instagram (around 11 million) and even her YouTube. Her TikTok engagement also runs far above the public-figure category average.

Does Ivana Alawi play Genshin Impact?

Yes, she's posted Genshin Impact content tagged #genshin and #genshinimpact, which is unusual for a mainstream Filipino actress and tends to go viral with the gaming side of her audience. It's an occasional crossover rather than her main content pillar.

What sponsors does Ivana Alawi work with?

Recent confirmed brand deals include Taptap Send (a remittance app, on YouTube) and Krazy Garlik by The Bistro Group, on top of her ongoing partnership with Brilliant Skin Essentials. She also promotes Prime Video Philippines through her film projects.

Where are Ivana Alawi's fans from?

The majority of her audience is in the Philippines (around 61%), followed by a sizable Filipino diaspora following in the United States (about 24%), the UK, India, and Canada. Her audience skews young, with most fans between 18 and 34.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed May 28, 2026, 3:41 PM · Slug: ivanaalawi

Are you Ivana Alawi?

If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.

Email hello@creatordb.app →