Philippines
Ivana Alawi is a half-Moroccan, half-Filipina actress and content creator based in the Philippines whose crossover success in both mainstream entertainment and digital media has made her one of the most commercially significant influencers in Southeast Asia.
Total Followers +0.0%
59.1M
Across Instagram, YouTube, TikTok
Primary Platform
12.2M followers · 21% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $122K–$269K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.0% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +179K +1.5% | +100K +0.5% | +301K +1.2% | +579K |
| Last 365 days | +179K +1.5% | +100K +0.5% | +301K +1.2% | +579K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Taptap Send Sponsorship | Sponsored content | YouTube | Oct 2026 | — |
| Pocketbroker Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
Ivana Alawi is a half-Moroccan, half-Filipina actress and content creator based in the Philippines whose crossover success in both mainstream entertainment and digital media has made her one of the most commercially significant influencers in Southeast Asia. She built her initial profile through Philippine television and film before converting that celebrity into a substantial multi-platform following spanning YouTube, TikTok, and Instagram. Her content draws from her acting career, personal lifestyle, travel, and family — vlogs featuring farm tours with her father and comedic collabs with fellow creators like Viy Cortez and Cong TV have become signature formats. Her association with skincare brand Brilliant Skin Essentials, visible across her hashtag activity, reflects a beauty-adjacent positioning that complements her actress identity and appeals directly to her core 18-to-34 demographic.
Alawi's audience skews notably male for a lifestyle and beauty creator, a pattern likely tied to her actress profile and the parasocial pull of celebrity-driven content. Her TikTok engagement rate runs well above platform norms, suggesting her short-form content resonates with high intent rather than passive scrolling. The Philippine diaspora represents a meaningful slice of her reach — audiences in the United States and United Kingdom — which explains sponsorships like Taptap Send, a remittance service that maps precisely onto overseas Filipino workers. With a Prime Video series in her recent content and collaborations with fellow Filipino A-listers, Alawi is consolidating a position that bridges traditional entertainment and creator economy, making her a natural fit for brands seeking premium reach within Filipino-speaking markets at home and abroad.
Ivana Alawi reaches an audience concentrated in Philippines primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a vlog creator they map naturally to brands targeting that space. Demonstrated partners include Taptap Send and Pocketbroker. Engagement on Instagram runs around 5.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Philippines-focused brands in vlog and related categories, Ivana Alawi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ivana Alawi's tier (Mega, 59.1M combined followers, Philippines). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Ivana Alawi is half Moroccan and half Filipina, a fact she highlights in her own YouTube bio. Her mixed heritage has been a big part of her public identity since she broke into Philippine showbiz.
Ivana Alawi stars opposite Joshua Garcia in Love Is Never Gone, a Prime Video Philippines original. Her recent posts heavily promote the film with tags like #loveisnevergoneonprime and #primevideopresentsph.
The sister featured in many of her viral TikToks and YouTube vlogs is Mona Louise Rey, also an actress in the Philippines. Ivana frequently captions clips of her with lines like "Ganda ng kapatid ko," and Mona regularly appears in family content on the channel.
Brilliant Skin Essentials is a Philippine skincare line Ivana Alawi heavily endorses and promotes across her platforms, tagged in her content as #pinakamakinang. It's one of her signature long-running brand associations alongside her acting career.
Yes, Ivana is well-known for viral "pera" (money) giveaway videos where she surprises strangers like jeepney drivers and vendors with cash, phones, or food. Recent uploads include "Pera at tindahan para kay tatay jeepney driver" and "Pera, phone o chocolate?" — these acts of kindness clips are a core part of her TikTok and YouTube style.
Her YouTube channel is a lifestyle vlog hub covering family content, mukbangs, kitchen and cooking clips, travel, church visits, and her famous money-giveaway segments. It's one of the largest Filipino vlogger channels, with over 20 million subscribers.
Ivana is biggest on TikTok, where she has over 22 million followers — more than her Instagram (around 11 million) and even her YouTube. Her TikTok engagement also runs far above the public-figure category average.
Yes, she's posted Genshin Impact content tagged #genshin and #genshinimpact, which is unusual for a mainstream Filipino actress and tends to go viral with the gaming side of her audience. It's an occasional crossover rather than her main content pillar.
Recent confirmed brand deals include Taptap Send (a remittance app, on YouTube) and Krazy Garlik by The Bistro Group, on top of her ongoing partnership with Brilliant Skin Essentials. She also promotes Prime Video Philippines through her film projects.
The majority of her audience is in the Philippines (around 61%), followed by a sizable Filipino diaspora following in the United States (about 24%), the UK, India, and Canada. Her audience skews young, with most fans between 18 and 34.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ivanaalawi · Instagram
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