Philippines
Ivana Alawi is a Filipino-Moroccan actress and vlogger based in the Philippines, where she has built one of the largest cross-platform creator footprints in…
Total Followers +0.2%
54.8M
Across Instagram, YouTube, TikTok
Primary Platform
11.6M followers · 21% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $116K–$254K / IG post
Ivana Alawi headlines opposite Joshua Garcia in the ABS-CBN Studios/Dreamscape Entertainment romance-thriller, which premiered exclusively on Amazon Prime Video on May 8, 2026.
In press for 'Love Is Never Gone,' Alawi said she did many of her own stunts despite being pushed outside her comfort zone, calling the experience scary but thrilling.
Alawi publicly explained why she stepped away from the family-run skincare venture, opting for a less stressful business model.
Alawi was attached to Regal's revival of the SRR franchise, with reports during filming addressing alleged production delays.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +20K +0.2% | +101K +0.5% | +0 +0.0% | +121K |
| Last 30 days | -113203 -1.0% | +203K +1.0% | +0 +0.0% | +90K |
| Last 90 days | -95876 -0.8% | +408K +2.0% | +0 +0.0% | +312K |
| Last 365 days | -95876 -0.8% | +408K +2.0% | +0 +0.0% | +312K |
Daily follower snapshots from CreatorDB's longitudinal index.
Ivana Alawi is a Filipino-Moroccan actress and vlogger based in the Philippines, where she has built one of the largest cross-platform creator footprints in Southeast Asia. Of half-Moroccan and half-Filipina heritage, she rose to prominence through her acting work in Philippine television and film before translating that visibility into a YouTube channel that quickly became a vlogging powerhouse, known for emotional family-centered content, generosity videos featuring jeepney drivers and street vendors, mukbang and kitchen episodes, and softer lifestyle and travel vlogs. Her Tagalog-led captioning style — affectionate, casual, often punctuated with playful asides — anchors her appeal in mainstream Filipino pop culture while her cinematic vlog production keeps the channel polished.
Ivana Alawi operates as a mega-tier Filipino entertainment and lifestyle creator, blending actress-driven vlogs, family content, mukbang, beauty/howto, and streaming-platform tie-ins (Prime Video's Love Is Never Gone). That mix makes her a natural fit for beauty and skincare (she already pushes Brilliant Skin Essentials), QSR and casual dining (recent Krazy Garlik/Bistro Group placement), entertainment platforms, telco, e-commerce, and remittance/fintech serving the Filipino diaspora. Audience skews Philippines-dominant with a sizable U.S., U.K. and Canada OFW tail, ideal for cross-border campaigns — a logic already validated by her April 2026 Taptap Send remittance deal. Engagement runs well above category median across all three platforms, with TikTok her most active surface and posting cadence steady week-to-week.
Benchmark estimates for a creator at Ivana Alawi's tier (Mega, 54.8M combined followers, Philippines). Pulled from CreatorDB's category benchmarks.
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Yes, Ivana Alawi is half Moroccan and half Filipina, a fact she highlights in her own YouTube bio. Her mixed heritage has been a big part of her public identity since she broke into Philippine showbiz.
Ivana Alawi stars opposite Joshua Garcia in Love Is Never Gone, a Prime Video Philippines original. Her recent posts heavily promote the film with tags like #loveisnevergoneonprime and #primevideopresentsph.
The sister featured in many of her viral TikToks and YouTube vlogs is Mona Louise Rey, also an actress in the Philippines. Ivana frequently captions clips of her with lines like "Ganda ng kapatid ko," and Mona regularly appears in family content on the channel.
Brilliant Skin Essentials is a Philippine skincare line Ivana Alawi heavily endorses and promotes across her platforms, tagged in her content as #pinakamakinang. It's one of her signature long-running brand associations alongside her acting career.
Yes, Ivana is well-known for viral "pera" (money) giveaway videos where she surprises strangers like jeepney drivers and vendors with cash, phones, or food. Recent uploads include "Pera at tindahan para kay tatay jeepney driver" and "Pera, phone o chocolate?" — these acts of kindness clips are a core part of her TikTok and YouTube style.
Her YouTube channel is a lifestyle vlog hub covering family content, mukbangs, kitchen and cooking clips, travel, church visits, and her famous money-giveaway segments. It's one of the largest Filipino vlogger channels, with over 20 million subscribers.
Ivana is biggest on TikTok, where she has over 22 million followers — more than her Instagram (around 11 million) and even her YouTube. Her TikTok engagement also runs far above the public-figure category average.
Yes, she's posted Genshin Impact content tagged #genshin and #genshinimpact, which is unusual for a mainstream Filipino actress and tends to go viral with the gaming side of her audience. It's an occasional crossover rather than her main content pillar.
Recent confirmed brand deals include Taptap Send (a remittance app, on YouTube) and Krazy Garlik by The Bistro Group, on top of her ongoing partnership with Brilliant Skin Essentials. She also promotes Prime Video Philippines through her film projects.
The majority of her audience is in the Philippines (around 61%), followed by a sizable Filipino diaspora following in the United States (about 24%), the UK, India, and Canada. Her audience skews young, with most fans between 18 and 34.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ivanaalawi · Instagram
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