Last updated just now · Jul 19, 2026, 6:09 AM
Fashion & Lifestyle Philippines

Ivana Alawi

Full Creator Stats Live · Updated 2026-07-19

Ivana Alawi is a Philippine-based actress and digital creator of mixed Moroccan and Filipino heritage — a background central to her public identity.

NicheFashion & Lifestyle TierMega Engagement3.5%

Total Followers +0.6%

55.2M

Across Instagram, YouTube, TikTok

Primary Platform

Instagram

11.7M followers · 21% of audience

Engagement

3.5%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $117K–$258K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-07-19
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 11,742,207 +153K 3.5% 1.9 1 day ago
YouTube 21,000,000 +202K 2.5% 0.5 16 days ago
TikTok 22,500,000 +0 10.1% 1.2 3 days ago

Growth Trend

Last 365 days
WindowInstagramYouTubeTikTokCombined
Last 7 days +134K +1.1% +101K +0.5% +0 +0.0% +235K
Last 30 days +153K +1.3% +202K +1.0% +0 +0.0% +354K
Last 90 days +82K +0.7% +611K +2.9% +0 +0.0% +693K
Last 365 days +82K +0.7% +611K +2.9% +0 +0.0% +693K

Audience Demographics

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9.8M13.8M17.8M21.8M25.7M Jul 20Oct 19Jan 17Apr 18Now
Click a platform to toggle · hover the dots for exact values

Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jun 2026
Brand ambassador Instagram Long-term
Sponsored content Instagram 2026
Background

About Ivana Alawi

Ivana Alawi is a Philippine-based actress and digital creator of mixed Moroccan and Filipino heritage — a background central to her public identity. After establishing herself in Philippine television and film, she built a parallel career as a vlogger, with YouTube becoming an early anchor for her personality-driven lifestyle content. Her signature format blends celebrity glamour with accessible, often comedic slice-of-life concepts — series like "Buhay Probinsya" and "Buhay Jeepney Driver" place her in everyday Filipino settings, a style that consistently drives strong engagement across her multi-platform presence.

Her combined following spans tens of millions across Instagram, TikTok, and YouTube, with engagement rates that comfortably exceed category medians — TikTok in particular shows notably strong audience interaction. Her audience skews male and young adult, concentrated domestically but with a meaningful overseas Filipino component, a dynamic reflected in her partnership with remittance service Taptap Send. A recurring association with Brilliant Skin Essentials anchors her firmly in Philippine beauty marketing, while a recent Amazon Prime Video Philippines streaming project alongside actor Joshua Garcia extends her profile into premium entertainment. Positioned at the crossroads of mainstream acting and creator-native content, she retains strong commercial range across both entertainment and lifestyle categories.

Brand fit

Why brands partner

Ivana Alawi reaches an audience concentrated in Philippines primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Skincare / Beauty, Streaming / Entertainment, a clear signal of fit for brands in those categories. Demonstrated partners include Taptap Send and Brilliant Skin Essentials. Engagement on Instagram runs around 3.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Ivana Alawi's tier (Mega, 55.2M combined followers, Philippines). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is Ivana Alawi actually half Moroccan?

Yes. Ivana Alawi is half Moroccan and half Filipina — she states this directly in her YouTube bio and has referenced it throughout her public career. Her Moroccan heritage on her father's side is one of the most distinctive facts about her background and a frequent topic among fans trying to understand her look and roots.

Did Ivana Alawi found Brilliant Skin Essentials?

Yes, Brilliant Skin Essentials is a Filipino skincare brand founded by Ivana Alawi, and it appears consistently across her content and hashtags. The brand has grown into one of the more prominent celebrity-owned beauty lines in the Philippines, and Ivana remains its most visible face in marketing and promotions.

What is the Sampung Taon na Pagkinang campaign Ivana Alawi posted about?

Sampung Taon na Pagkinang is a milestone campaign for Brilliant Skin Essentials marking ten years of the brand — sampung taon means 'ten years' in Filipino and pagkinang means 'radiance' or 'glow,' a fitting name for a skincare line. The campaign celebrates how long Ivana has been building her beauty business alongside her acting and content career.

What is 'Love is Never Gone' on Prime Video and is Ivana Alawi in it?

Love is Never Gone is a Prime Video Philippines production that stars Ivana Alawi. It was released under the Prime Video Presents PH banner and generated heavy buzz, with Ivana using related hashtags extensively across her platforms around its rollout.

Are Ivana Alawi and Joshua Garcia a couple or just co-stars?

From the available signals, Ivana Alawi and Joshua Garcia are co-stars in the Prime Video Philippines project Love is Never Gone — the pairing drove significant online conversation in the Filipino fan community, with both their names trending together repeatedly. Whether any off-screen relationship exists beyond the project has not been confirmed in publicly available information.

What are Ivana Alawi's Buhay vlogs on YouTube?

The Buhay series is an immersive challenge-style YouTube format where Ivana Alawi lives out everyday Filipino working-class experiences for a day — past episodes include Buhay Probinsya, set in rural provincial life, and Buhay Jeepney Driver, where she works as a jeepney driver. The series is popular for its candid, on-the-ground look at ordinary Filipino life filtered through a celebrity's perspective.

Does Ivana Alawi play Genshin Impact?

Yes, Genshin Impact appears regularly in Ivana Alawi's hashtags and content signals, indicating she is an active player who publicly engages with the game. She is part of a growing wave of Filipino celebrities and creators who share Genshin content with their audiences.

Why is Ivana Alawi working with Taptap Send?

Taptap Send is an international money transfer and remittance service, and Ivana Alawi partnered with them in mid-2026. The fit is natural given that a meaningful portion of her audience lives in the United States and United Kingdom, and Filipino diaspora communities are major users of remittance platforms for sending money back to the Philippines.

Is Ivana Alawi primarily an actress or a social media creator?

She built her name as a Filipino actress first, which she lists at the top of her Instagram bio, and expanded into vlogging and social media to become one of the largest creator presences in Southeast Asia. Today she operates across both worlds, with acting projects on platforms like Prime Video Philippines running alongside a high-volume content schedule across Instagram, YouTube, and TikTok.

How big is Ivana Alawi's following across all platforms?

Ivana Alawi's combined following across Instagram, YouTube, and TikTok sits well above 50 million, placing her firmly in the Mega tier and among the most-followed Filipino personalities on social media globally. Her TikTok audience alone runs into the tens of millions and carries engagement that runs well above the category average.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 19, 2026, 6:09 AM · Slug: ivana-alawi

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