United States
Itsthatlady.Dev is a Chicago-based software developer and content creator who spent seven years in professional engineering roles, including stints at GitHub and Microsoft, before pivoting to teach the intersection of AI tools and secure software development.
Total Followers +4.3%
94K
Across Instagram, TikTok
Primary Platform
YouTube
65K followers · 69% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.3K–$3.2K / IG post
She has been publishing regular educational articles on the GitHub Blog covering VS Code, open source contribution, Markdown, and GitHub Pages — most recently in April–May 2026.
As a GitHub Developer Advocate, Kedasha Kerr took the stage at Microsoft Build 2025 to demonstrate how Azure AI Foundry and GitHub Copilot Agent Mode can streamline software development workflows.
Kedasha Kerr joined a RedMonk Conversation alongside a fellow GitHub Senior Developer Advocate to talk developer education, AI in learning, open source, and the "GitHub for Beginners" series she leads.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +2.5% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +4K +5.5% | +476 +1.6% | +0 +0.0% | +4K |
| Last 90 days | +9K +14.2% | +1K +4.7% | +0 +0.0% | +11K |
| Last 365 days | +9K +14.2% | +1K +4.7% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
Itsthatlady.Dev is a Chicago-based software developer and content creator who spent seven years in professional engineering roles, including stints at GitHub and Microsoft, before pivoting to teach the intersection of AI tools and secure software development. Her content occupies a specific and timely niche within the vibe-coding movement — the practice of building functional software through AI-assisted prompting rather than traditional line-by-line coding — with a consistent security-conscious angle that sets her apart from peers who treat AI-generated code as deploy-ready. Across Instagram and TikTok she blends practical tutorials, dry tech humor, and build-in-public transparency, covering tools like Claude, Codex, and ChatGPT with a tone that feels peer-to-peer rather than instructional. A free 30-day AI course promoted via TikTok serves as her primary audience-capture vehicle, and a recently launched YouTube channel signals an intentional expansion into longer-form educational content.
Her audience skews heavily toward younger women — a demographic underrepresented in most developer-focused channels — with nearly half her viewers in the 18–24 bracket and a strong majority based in English-speaking markets across North America, the UK, and Australia. Engagement rates running well above category norms for her follower tier suggest a community that is genuinely invested rather than passively following, which positions her favorably for brands targeting early-career professionals, self-taught developers, and women entering tech. The natural sponsor fit here spans AI productivity tools, SaaS platforms, developer infrastructure products, and remote-work software. As vibe coding matures from novelty to workflow staple, a creator who consistently frames accessibility alongside security responsibility occupies a durable and defensible editorial lane with real upside as her YouTube presence scales.
Itsthatlady.Dev reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a tech creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in tech and related categories, Itsthatlady.Dev offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Itsthatlady.Dev's tier (Micro, 94K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — her bio credits stints at both GitHub and Microsoft before she transitioned to full-time content creation. Paired with seven years of hands-on software development experience, that corporate tech background gives her tutorials on AI-assisted coding a level of credibility that goes well beyond the typical vibe-coding creator.
Vibe coding is the fast-moving practice of building software almost entirely through AI prompts, and Itsthatlady.Dev's signature angle is that most tutorials skip security entirely. Her professional development background means she teaches people not just to ship fast, but to ship apps that don't have obvious vulnerabilities baked in by the AI model.
She has flagged that AI code generation tools don't automatically account for App Store guidelines or platform-specific compliance requirements. Her content points out that AI models aren't trained to prioritize those rules, so developers often submit apps with disqualifying issues they never thought to check for.
Yes — she promotes a free 30-day AI course in her TikTok bio, available through the link in her profile. The structured month-long format makes it easier to follow than a one-off tutorial for people just getting started with AI tools and workflows.
She covers all three — Anthropic's Claude, OpenAI's ChatGPT, and Codex all appear regularly in her content and hashtags. Rather than locking into one platform, she tends to use whichever tool fits the task she's demonstrating, giving viewers a practical multi-tool perspective on AI-assisted development.
Yes — SaaS development is one of her core content pillars, often tagged under #saas and #buildinpublic. She takes a transparent, project-by-project approach that walks through the real workflow of going from an AI-assisted idea to an actually deployed product.
Yes — she recently launched a YouTube channel, with her first video introducing her content direction and what viewers can expect. It gives her room for longer-form tutorials that go deeper than the short-form clips she posts on Instagram and TikTok.
She pitches content across a fairly wide skill range — her #aiforeveryone framing and step-by-step tutorial style create accessible entry points for beginners, while her emphasis on secure coding practices and real SaaS deployment gives experienced developers something genuinely useful. Her ex-Microsoft and ex-GitHub background means she doesn't shy away from technical depth when the topic calls for it.
She's based in Chicago, Illinois, which she lists directly in her Instagram bio. The bulk of her audience is in the United States, with strong secondary audiences in Canada, Australia, and the United Kingdom.
She's most active on Instagram and TikTok for short-form AI and coding content, and recently expanded to YouTube for longer tutorials. She also lists a public business email — hello@itsthatlady.dev — across all her profiles for direct outreach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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