United States
Itsrosehan is a creator with a presence on YouTube (1,090,000 followers), Instagram (147,556 followers), based in United States.
Total Followers +0.8%
1.2M
Across YouTube, Instagram
Primary Platform
YouTube
1.1M followers · 88% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $3K–$7.4K / IG post
Rose Han's follow-up, 'SpendFirst: The Surprisingly Simple System to Stop Stressing About Money,' is due out alongside a companion app, expanding her financial-education brand beyond YouTube.
Han joins the FinCon 2026 speaker lineup (Sept. 16–18, Palm Springs Convention Center), bringing her debt-to-millionaire story to the premier gathering of money content creators.
Han expanded her personal-finance platform into publishing with 'Add a Zero,' a structured guide from debt to a first million that combines tactical advice with mindset coaching.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +8K +0.7% | +30 +0.0% | +0 +0.0% | +8K |
| Last 30 days | +10K +0.9% | +59 +0.0% | +0 +0.0% | +10K |
| Last 90 days | +20K +1.9% | -561 -0.4% | +0 +0.0% | +20K |
| Last 365 days | +20K +1.9% | -561 -0.4% | +0 +0.0% | +20K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| SoFi Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| Tailor Brands Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| Chime Fintech / Banking | Sponsored content | YouTube | Long-term | — |
Itsrosehan is a creator with a presence on YouTube (1,090,000 followers), Instagram (147,556 followers), based in United States. Their content sits in the personal finance space. Their YouTube bio reads: "You were meant for more than just working to pay the bills. My mission is to help you master your money so you can build a life on your terms. Tune in every week for videos on what it takes to create financial freedom, get to your first mi". The full audience and engagement breakdown is below.
Itsrosehan is a strong fit for fintech, personal finance, and financial education brands, given content that centers on wealth-building, budgeting, and millionaire-mindset frameworks delivered in a practical, accessible register. The audience skews predominantly US-based with meaningful secondary reach into the UK and Canada, making this an anglophone-first buy with limited need for localization. Content cadence is weekly on YouTube — the primary platform — with consistent Instagram support, and the engagement rate runs materially above category median, signaling an actively invested audience rather than passive viewership. The gender split is roughly balanced with a slight male lean, and the audience spans a broad adult age range that maps well to financial decision-makers. Demonstrated sponsor history includes SoFi (fintech lending), BetterHelp (mental wellness), and Tailor Brands (small business formation), confirming the channel converts across financial services and entrepreneurship-adjacent verticals. Brands in banking, investment apps, tax software, productivity tools, and online business education would find a high-trust, commercially receptive audience here. The creator's bestselling author credential and aspirational life-design narrative add storytelling credibility that supports premium mid-funnel brand integration.
Benchmark estimates for a creator at Itsrosehan's tier (Macro, 1.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her handle @itsrosehan is a brand name built around her actual name, Rose Han. She uses "Rose Han" as her public identity across YouTube and Instagram, while the "its" prefix functions as a social handle convention rather than a stage name departure.
One of her most prominent videos is titled "6 Unsexy Habits That Made Me A Millionaire," presenting her own wealth-building journey as the foundation for her advice. She positions reaching millionaire status not as luck but as the result of specific, repeatable financial habits she now teaches to her audience.
Yes — her YouTube bio explicitly references #vanlife as a previous chapter of her life, alongside a stint in Mexico City, before she settled in Los Angeles. That unconventional background is a core part of her story about designing a life around financial freedom rather than a traditional career path.
Yes, her Instagram bio identifies her as a bestselling author, making a published book a significant credential in her brand. The book aligns with her overarching mission of helping people master their money and build wealth from scratch.
Both her YouTube bio and Instagram bio reference a playbook she offers on going from zero dollars to one million — it appears to be a structured guide or course that distills her personal finance framework. It serves as her flagship resource and is the primary call-to-action she directs new viewers toward.
She published a video titled "Don't Buy or Lease a Car in 2026 Until You Watch This," signaling she has a contrarian or cautionary take on conventional car acquisition in the current market. It fits her broader content pattern of challenging default spending decisions that most people make without questioning.
One of her standout videos outlines "8 Minimalist Money Rules You MUST Follow to Always be Financially Stable," reflecting her philosophy that financial stability comes from simplifying habits rather than chasing complex strategies. The minimalist framing is a recurring thread in her content, applied to both spending and lifestyle decisions.
Confirmed sponsors include SoFi (personal finance and banking), BetterHelp (online therapy), and Tailor Brands (business branding tools). The lineup reflects her dual audience of people working on personal wealth and those building or launching a business.
Her YouTube bio lists Mexico City as a former base before her current home in Los Angeles, following her vanlife period — suggesting a deliberate, nomadic path rather than a conventional career-driven move. She rarely frames her location choices as job-related, instead connecting them to her philosophy of living life on your own terms.
She has surpassed 1 million subscribers on YouTube, a milestone she highlights in her Instagram bio, placing her in the Macro creator tier. Her engagement rate runs well above the personal finance category median, which is notable for a channel of her size where audience passivity is common.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@itsrosehan · YouTube
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