United States
Nicole Young is a licensed realtor and Nashville-based lifestyle creator who built her public profile through an appearance on Netflix's Selling Sunset, the reality series following luxury real estate agents.
Total Followers +2.6%
182K
Across Instagram, TikTok
Primary Platform
YouTube
105K followers · 58% of audience
Engagement
0.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.1K–$5.3K / IG post
She made Nashville her primary residence in October 2025 and has been publicly sharing updates about her new chapter in Tennessee on social media.
Her rep confirmed to People she is leaving the Netflix show after four seasons, stating she was 'no longer being represented authentically.' Her Nashville relocation signaled the end of her time on the L.A.-based series.
The season opened with Nicole's heated feud with Chrishell Stause and Emma Hernan, leading Brett and Jason Oppenheim to ask her to leave. The season 9 reunion later clarified she was never formally fired.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +410 +0.4% | +4K +5.6% | +0 +0.0% | +5K |
| Last 90 days | +1K +1.4% | +81K +105.9% | +0 +0.0% | +82K |
| Last 365 days | +1K +1.4% | +81K +105.9% | +0 +0.0% | +82K |
Daily follower snapshots from CreatorDB's longitudinal index.
Nicole Young is a licensed realtor and Nashville-based lifestyle creator who built her public profile through an appearance on Netflix's Selling Sunset, the reality series following luxury real estate agents. Rather than staying anchored to the show's Los Angeles orbit, she has repositioned herself in Tennessee, blending real estate credibility with everyday lifestyle content — fashion try-ons, outfit-of-the-day posts, home decor, and relationship-focused content with her husband. Her content style is conversational and community-driven, frequently pulling in Selling Sunset viewers for discussion and commentary, which keeps her tied to an audience that extends well beyond a pure real estate or fashion niche.
Her audience skews notably male — unusual for a creator whose hashtag footprint leans heavily into fashion and aesthetics — which likely reflects a reality-TV fan demographic drawn in through Selling Sunset rather than organic lifestyle discovery. TikTok is currently her most active and fastest-growing platform, with engagement well above her Instagram figures, suggesting her short-form, personality-led video format resonates more than static posts. Instagram activity has been intermittent, which partially explains the below-median blended engagement rate. As a mid-tier creator with a recognizable TV credit and a defined Southern lifestyle angle, she is reasonably well-positioned for partnerships in home, fashion, and real estate-adjacent categories — particularly brands targeting millennial women and reality-TV audiences.
Itsnicoleyoung reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fashion and related categories, Itsnicoleyoung offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Itsnicoleyoung's tier (Mid, 182K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Nicole Young is a working realtor who lists her profession alongside her Selling Sunset credit in both her TikTok and Instagram bios. The Netflix show follows agents at The Oppenheim Group in Los Angeles, and Nicole operates as a genuine real estate professional rather than a cast member brought on purely for drama.
Nicole Young is based in Nashville, Tennessee, which makes her stand out from most Selling Sunset cast members who are rooted in the Los Angeles real estate market where the show is filmed. She openly identifies Nashville as her home base across her social profiles and leans into the city's lifestyle aesthetic throughout her content.
Yes — Nicole Young directly engages with Selling Sunset discourse online, explicitly calling out "fans, viewers, and haters" in her captions and inviting her audience to discuss the show openly. This candid, commentary-driven approach is one of the more distinctive things she does compared to other cast members.
As of her active social media presence, Nicole Young continues to list Selling Sunset as a central part of her identity in her TikTok and Instagram bios. She keeps the show front and center in how she introduces herself to new followers, suggesting an ongoing connection to the Netflix series.
Yes, relationship content is a recurring theme in Nicole Young's posts — she regularly uses hashtags like #husbandandwife and #marriage, making her partner a visible part of her lifestyle brand. This couples-focused content runs alongside her fashion and home decor posts as one of her consistent content pillars.
Beyond Selling Sunset commentary, Nicole posts outfit-of-the-day content, style inspiration, home decor, and anti-aging tips. Her TikTok audience engages notably more than her Instagram crowd, which suggests this lifestyle and aesthetics content resonates strongly with viewers who find her through the show.
Anti-aging is one of Nicole Young's recurring content categories, appearing consistently in her hashtag strategy across both TikTok and Instagram. Fans who follow her initially for Selling Sunset often discover this beauty and wellness angle woven throughout her broader lifestyle content.
Nicole Young publicly lists Nicole@nicoleyoung.com as her business contact in both her TikTok and Instagram bios. That email is the standard route for brands, PR teams, and collaborators looking to reach her directly.
Nicole Young is based in Nashville, Tennessee. This sets her apart from the majority of Selling Sunset's cast, most of whom live and work in the Los Angeles area where the show is set and filmed.
Nicole Young has a combined following well into the six figures across Instagram and TikTok. Her TikTok account is growing at a considerably faster pace, with engagement that runs significantly higher than her Instagram, pointing to a more active audience on the short-form video side.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@itsnicoleyoung · YouTube
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