Last updated just now · Aug 12, 2026, 11:20 AM
Beauty & Lifestyle United States

Itsmekelsc

Full Creator Stats Live · Updated 2026-08-12

Itsmekelsc is a creator with a presence on Instagram (93,765 followers), TikTok (447,100 followers), based in United States.

NicheBeauty & Lifestyle TierMid Engagement4.4%

Total Followers +1.5%

541K

Across Instagram, TikTok

Primary Platform

YouTube

94K followers · 17% of audience

Engagement

4.4%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $1.9K–$4.7K / IG post

Quick facts
  • 541K combined followers across 2 platforms.
  • Mid creator tier — United States.
  • 4.4% headline engagement.
  • Active since .
  • Niche: All.
  • Posts in English.

Performance Across Platforms

Updated 2026-08-12
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 93,765 +6K 4.4% 3 1 day ago
TikTok 447,100 +3K 5.7% 7.9 today

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days +2K +2.1% +224 +0.1% +0 +0.0% +2K
Last 30 days +6K +5.9% +3K +0.6% +0 +0.0% +8K
Last 90 days +6K +6.8% +7K +1.5% +0 +0.0% +13K
Last 365 days +6K +6.8% +7K +1.5% +0 +0.0% +13K

Audience Demographics

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45K156K267K379K490K Aug 17Nov 15Feb 13May 14Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content TikTok Long-term
Sponsored content TikTok Long-term
Background

About Itsmekelsc

Itsmekelsc is a creator with a presence on Instagram (93,765 followers), TikTok (447,100 followers), based in United States. Their content sits in the beauty & lifestyle space. Their YouTube bio reads: "Confidence | Beauty | Lifestyle 💕✨🌸💅🏼🎀 kelsc@shinetalentgroup.com 📍LA". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Itsmekelsc reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include Dr. Jart+ and Peace Out Skincare. Engagement on YouTube runs around 4.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Skincare and related categories, Itsmekelsc offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Itsmekelsc's tier (Mid, 541K combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is itsmekelsc open about using GLP-1 medication for weight loss?

Yes, itsmekelsc is publicly candid about her GLP-1 journey, and it has become one of her most talked-about content threads. She directly addresses the criticism that medically assisted weight loss is somehow "cheating," calling out the double standard in a widely relatable way. Her honesty on the subject has resonated strongly, especially with followers navigating similar weight and hormonal health challenges.

Does itsmekelsc talk about PCOS?

Yes, PCOS (polycystic ovary syndrome) is a recurring topic in itsmekelsc's content, closely tied to her GLP-1 and weight loss discussions. She consistently uses PCOS-related hashtags, suggesting her health journey is framed around managing this condition rather than purely aesthetics. Her willingness to discuss it openly has helped her connect with a community of followers dealing with hormonal health issues.

What skincare brands has itsmekelsc officially partnered with?

Itsmekelsc has held official partnerships with Dr. Jart and Peace Out Skincare, both of which appear in her branded content and hashtags. She integrates these partnerships into her regular skincare and tutorial-style posts rather than isolating them as obvious ads, which fits her personal, lifestyle-first content style.

Does itsmekelsc use Rare Beauty products?

Yes, itsmekelsc is a visible fan of Rare Beauty, Selena Gomez's makeup brand, and has created dedicated content around specific products — including the Rare Beauty lip oil sticks, which she described as glossy and highly pigmented. She tags the brand directly in posts and her Rare Beauty content tends to drive strong engagement from her audience.

What is the viral crispy rice salad itsmekelsc keeps making?

Itsmekelsc has made the crispy rice salad associated with creator Noaa Williams multiple times, openly naming it and calling it a recipe she keeps returning to. The dish was a viral food trend online, and her enthusiasm for it is a window into the lifestyle and food dimension of her content, which sits alongside her beauty and wellness posts.

Why does itsmekelsc focus so much on body confidence alongside beauty content?

"Confidence" is literally the first word in itsmekelsc's social media bios, signaling that self-assurance is the through-line connecting her beauty, lifestyle, and GLP-1 content. Rather than positioning beauty purely as aesthetics, she frames it around feeling good about yourself — which makes her GLP-1 content feel like a natural extension of that message rather than a departure from it.

Why does itsmekelsc's audience skew so male for a beauty and lifestyle creator?

It's a notable mismatch — beauty and skincare content typically draws a female-majority audience, but itsmekelsc's audience tilts heavily male, which is unusual for her niche. This likely reflects how TikTok's algorithm surfaces her content to interest-agnostic feeds, or it may speak to the broader appeal of her confidence and personality-driven storytelling beyond core beauty audiences.

What is itsmekelsc's TikTok handle?

Itsmekelsc posts on TikTok under the handle @itsmekelsc1, where the bulk of her social following is concentrated. TikTok is her most active platform in terms of posting frequency, and her engagement there consistently runs well above the category average.

What talent agency represents itsmekelsc for brand deals?

Itsmekelsc is represented by Shine Talent Group, a creator-focused talent management agency. Brand partnership inquiries are handled through her agency email, which she lists directly in her TikTok and Instagram bios.

Does itsmekelsc post full skincare tutorials or mostly product shoutouts?

Itsmekelsc does both — she produces tutorial-style content (including BB cream application and routine walkthroughs) as well as product-integrated posts tied to her brand partnerships with Dr. Jart and Peace Out. Her style leans toward showing how products slot into real daily life rather than delivering clinical reviews, which keeps her beauty content feeling personal and grounded.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 12, 2026, 11:20 AM · Slug: itsmekelsc

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