Indonesia
Itsmeissie — known to her audience simply as Meissie — is a Jakarta-based Indonesian digital creator who has built a mega-scale following across YouTube and TikTok by leaning into what she describes as a deliberately low-key, playful personality.
Total Followers +0.5%
40.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
20.9M followers · 51% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $13K–$31K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1529 -0.1% | +0 +0.0% | -1529 |
| Last 30 days | +203K +1.0% | +437 +0.0% | +0 +0.0% | +203K |
| Last 90 days | +832K +4.0% | +0 +0.0% | +0 +0.0% | +832K |
| Last 365 days | +832K +4.0% | +0 +0.0% | +0 +0.0% | +832K |
Daily follower snapshots from CreatorDB's longitudinal index.
Itsmeissie — known to her audience simply as Meissie — is a Jakarta-based Indonesian digital creator who has built a mega-scale following across YouTube and TikTok by leaning into what she describes as a deliberately low-key, playful personality. Her channel bio frames her as 'iseng' (mischievous) and 'receh' (delightfully silly), and that self-aware humor is the throughline connecting her short-form vlogs, travel diaries, and haul content. Posts spanning a skincare shopping spree in South Korea, unboxing trips to Jakarta's PRJ fair, and a visit to Disneyland reflect a lifestyle-adjacent style that stays casual and relatable rather than aspirational — she is explicitly positioned as a mood booster, not an authority figure. That tone resonates strongly with a predominantly Indonesian audience concentrated in the 18-to-34 age bracket.
With substantial reach split roughly evenly between YouTube and TikTok, Itsmeissie operates at a scale that makes her one of Indonesia's more prominent homegrown digital entertainers. Her engagement rates sit meaningfully above the category median on both short-form platforms, suggesting genuine audience affinity rather than passive followership. A visible partnership with OPPO's Reno series signals that she attracts consumer-electronics brands looking for youthful Indonesian reach, and her rate card positions her comfortably within the premium tier for domestic campaigns. With her content cadence remaining high — daily TikTok uploads and near-daily YouTube activity — and her audience demographics sitting squarely in the prime digital-consumer window, she is well positioned to deepen brand relationships in lifestyle, travel, and mobile-tech categories as Indonesia's creator economy continues to expand.
Itsmeissie reaches an audience concentrated in Indonesia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Consumer Electronics, a clear signal of fit for brands in those categories. Demonstrated partners include OPPO. Engagement on YouTube runs around 2.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Itsmeissie's tier (Mega, 40.7M combined followers, Indonesia). Pulled from CreatorDB's category benchmarks.
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Yes, Itsmeissie posted a Shorts video with the caption 'OMG I CAN'T BELIEVE I MET IQBAAL,' capturing what was clearly an overwhelming fan moment for her. Iqbaal Ramadhan is one of Indonesia's biggest young celebrities, known for the Dilan film series and his earlier career as a member of Coboy Junior, making the encounter a major talking point among her Indonesian audience.
In her YouTube bio Itsmeissie describes herself as 'sdkit agak receh,' using the Indonesian internet slang term that roughly means silly, goofy, or unapologetically lowbrow in humor. She frames it as a positive — her whole channel identity is built around being a mood booster through spontaneous, unscripted entertainment rather than polished or educational content.
The hashtag #opporeno16series appears among her most-used tags, pointing to a promotional collaboration with OPPO around their Reno 16 smartphone line. Tech brand integrations are a natural fit for Itsmeissie given her massive Indonesian reach and her daily-lifestyle content format that showcases gadgets and products organically.
Itsmeissie documented a Korea trip with a Shorts video titled 'WENT CRAZY BUYING SKINCARE IN KOREA,' framing the visit as an enthusiastic skincare haul. Splurge-style shopping content in Seoul resonates strongly with her young Indonesian audience, and the video fits her broader travel-plus-lifestyle content style.
Itsmeissie covered Pekan Raya Jakarta — Indonesia's massive annual Jakarta Fair — across multiple recent Shorts, including an unboxing of her haul and a dedicated video about the bags she picked up at the event. PRJ appears to be a reliable fixture on her content calendar, and the 2026 edition generated strong engagement from her Indonesian fanbase.
Yes, Itsmeissie posted a Shorts video titled 'APA AJA YANG AKU MAKAN DI DISNEYLAND,' which translates to 'Everything I Ate at Disneyland.' Turning theme park visits into food-focused vlogs is a consistent format in her travel content, keeping things light and entertaining rather than straight-up travel guides.
The hashtags #bromo and #malang both appear regularly in her posts, pointing to travel content filmed around Mount Bromo in East Java — one of Indonesia's most iconic volcanic landscapes. Malang is the nearest major city to Bromo, and the consistent pairing of both tags signals she has documented the destination for her viewers.
In her YouTube bio Itsmeissie says 'Aku ini anaknya iseng,' using the Indonesian word iseng, which means doing things spontaneously, mischievously, or purely for the fun of it. It signals that her videos follow impulse rather than a scripted format, which also matches her TikTok bio describing her feed as 'random life content.'
The two platforms are remarkably close — her YouTube channel sits just above 20 million subscribers while her TikTok audience is only slightly smaller, making her one of Indonesia's rare creators with a genuine Mega-tier presence on both apps simultaneously. Both feeds are dominated by short-form video, which has helped her grow in parallel across the two platforms.
Itsmeissie is based in Jakarta, Indonesia, as stated directly in her Instagram bio. The overwhelming majority of her audience is Indonesian, and local events like Pekan Raya Jakarta alongside domestic travel destinations like Mount Bromo are central pillars of her content identity.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@itsmeissie · YouTube
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