Indonesia
Itsmeissie — known to her audience simply as Meissie — is a Jakarta-based Indonesian lifestyle and comedy creator who has built a combined multi-platform following in the tens of millions across YouTube and TikTok.
Total Followers +0.5%
41.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
21.5M followers · 51% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $13K–$31K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +101K +0.5% | -989 -0.1% | +0 +0.0% | +100K |
| Last 30 days | +202K +0.9% | -1539 -0.1% | +0 +0.0% | +201K |
| Last 90 days | +617K +2.9% | +0 +0.0% | +100K +0.5% | +717K |
| Last 365 days | +617K +2.9% | +0 +0.0% | +100K +0.5% | +717K |
Daily follower snapshots from CreatorDB's longitudinal index.
Itsmeissie — known to her audience simply as Meissie — is a Jakarta-based Indonesian lifestyle and comedy creator who has built a combined multi-platform following in the tens of millions across YouTube and TikTok. Her content sits at the intersection of everyday vlogging, social media comedy, unboxing reactions, and casual travel, captured in a deliberately low-key, chaotic style she describes in her own words as 'iseng' (mischievous) and 'receh' (silly or goofy) — a tone that resonates deeply with Indonesian Gen Z internet culture. Short-form clips and reactive humor around everyday purchases and trending products form the backbone of her output, with domestic travel segments — including destinations like Malang and the Bromo region — giving her channel additional range.
Her audience skews young, with the 18–34 bracket accounting for the bulk of viewership, and is concentrated overwhelmingly within Indonesia, making her a high-efficiency channel for brands targeting the domestic Indonesian consumer market. Engagement rates on both TikTok and Instagram run well above category norms, a signal that her casual, relatable persona drives genuine interaction rather than passive reach. With daily upload cadence on both TikTok and YouTube and rate-card figures that place her at the top tier of Indonesian digital talent, Meissie is well-positioned as a mainstream entertainment and lifestyle platform for FMCG, e-commerce, and youth-oriented consumer brands expanding aggressively in Southeast Asia.
Itsmeissie reaches an audience concentrated in Indonesia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Indonesia-focused brands in comedy and related categories, Itsmeissie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Itsmeissie's tier (Mega, 41.9M combined followers, Indonesia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Itsmeissie posted a Shorts video with the caption 'OMG I CAN'T BELIEVE I MET IQBAAL,' capturing what was clearly an overwhelming fan moment for her. Iqbaal Ramadhan is one of Indonesia's biggest young celebrities, known for the Dilan film series and his earlier career as a member of Coboy Junior, making the encounter a major talking point among her Indonesian audience.
In her YouTube bio Itsmeissie describes herself as 'sdkit agak receh,' using the Indonesian internet slang term that roughly means silly, goofy, or unapologetically lowbrow in humor. She frames it as a positive — her whole channel identity is built around being a mood booster through spontaneous, unscripted entertainment rather than polished or educational content.
The hashtag #opporeno16series appears among her most-used tags, pointing to a promotional collaboration with OPPO around their Reno 16 smartphone line. Tech brand integrations are a natural fit for Itsmeissie given her massive Indonesian reach and her daily-lifestyle content format that showcases gadgets and products organically.
Itsmeissie documented a Korea trip with a Shorts video titled 'WENT CRAZY BUYING SKINCARE IN KOREA,' framing the visit as an enthusiastic skincare haul. Splurge-style shopping content in Seoul resonates strongly with her young Indonesian audience, and the video fits her broader travel-plus-lifestyle content style.
Itsmeissie covered Pekan Raya Jakarta — Indonesia's massive annual Jakarta Fair — across multiple recent Shorts, including an unboxing of her haul and a dedicated video about the bags she picked up at the event. PRJ appears to be a reliable fixture on her content calendar, and the 2026 edition generated strong engagement from her Indonesian fanbase.
Yes, Itsmeissie posted a Shorts video titled 'APA AJA YANG AKU MAKAN DI DISNEYLAND,' which translates to 'Everything I Ate at Disneyland.' Turning theme park visits into food-focused vlogs is a consistent format in her travel content, keeping things light and entertaining rather than straight-up travel guides.
The hashtags #bromo and #malang both appear regularly in her posts, pointing to travel content filmed around Mount Bromo in East Java — one of Indonesia's most iconic volcanic landscapes. Malang is the nearest major city to Bromo, and the consistent pairing of both tags signals she has documented the destination for her viewers.
In her YouTube bio Itsmeissie says 'Aku ini anaknya iseng,' using the Indonesian word iseng, which means doing things spontaneously, mischievously, or purely for the fun of it. It signals that her videos follow impulse rather than a scripted format, which also matches her TikTok bio describing her feed as 'random life content.'
The two platforms are remarkably close — her YouTube channel sits just above 20 million subscribers while her TikTok audience is only slightly smaller, making her one of Indonesia's rare creators with a genuine Mega-tier presence on both apps simultaneously. Both feeds are dominated by short-form video, which has helped her grow in parallel across the two platforms.
Itsmeissie is based in Jakarta, Indonesia, as stated directly in her Instagram bio. The overwhelming majority of her audience is Indonesian, and local events like Pekan Raya Jakarta alongside domestic travel destinations like Mount Bromo are central pillars of her content identity.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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