Lifestyle & Family
Japan
Japan
Itsmarziapie
Full Creator Stats
Itsmarziapie is a creator with a presence on Instagram (8,249,861 followers), based in Japan.
Japan
Itsmarziapie is a creator with a presence on Instagram (8,249,861 followers), based in Japan.
Total Followers -0.2%
8.2M
Across Instagram
Primary Platform
YouTube
8.2M followers · 100% of audience
Engagement
7.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $99K–$231K / IG post
She announced a shop via Instagram selling original pastel artworks to benefit a charity of her choice. All five pieces sold out quickly, per Manila Bulletin coverage.
A four-piece pastel art series mapping her life across Italy, the UK, Japan, and Sweden, with 10% of every sale going to WWF-UK via Work for Good.
She created a unique interactive book for her toddler son, available through Brio Books, tying into her ongoing illustration and craft creative pivot.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 8,249,861 | -13K | 7.1% | 0.5 | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -3300 -0.0% | +0 +0.0% | +0 +0.0% | -3300 |
| Last 30 days | -13200 -0.2% | +0 +0.0% | +0 +0.0% | -13200 |
| Last 90 days | -199647 -2.4% | +0 +0.0% | +0 +0.0% | -199647 |
| Last 365 days | -199647 -2.4% | +0 +0.0% | +0 +0.0% | -199647 |
Daily follower snapshots from CreatorDB's longitudinal index.
Itsmarziapie is a creator with a presence on Instagram (8,249,861 followers), based in Japan. Their content sits in the lifestyle & family space. Their YouTube bio reads: "🧸 Mom to little Björn 🌸 Founder of @mai_accents ✏️ secretmarzia@gmail.com / cc: kat@re6l.com". The full audience and engagement breakdown is below.
Itsmarziapie sits at the intersection of lifestyle, early parenthood, and art, making her a natural commercial fit for brands in children's products, home décor, stationery, art supplies, and premium lifestyle goods. Her Japan base adds an aspirational, aesthetic-forward international dimension that appeals to travel, wellness, and design-conscious brands seeking cultural differentiation. Audience signals are notably strong: engagement sits well above category norms, indicating an invested community rather than passive scroll-through traffic. The core audience skews young adult with the United States as the dominant market, followed by a meaningful Italian segment reflecting her origin — useful for brands seeking transatlantic or bilingual reach. The gender split, weighted male, is likely a carry-over from her longstanding association with the gaming-adjacent creator ecosystem, though her current output is firmly lifestyle-oriented. As founder of accessories brand Mai Accents, she brings demonstrated product-entrepreneur credibility, making partnerships in fashion accessories, artisan goods, and curated homewares the most defensible territory. Plausible deal categories also extend to premium baby and family brands, children's publishing, illustration software, and Japanese-market travel or hospitality — all coherent with her documented content pillars and posting cadence.
Benchmark estimates for a creator at Itsmarziapie's tier (Mega, 8.2M combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Marzia stepped back from regular content creation after building a large audience under the CutiePieMarzia name, citing burnout and a desire for a quieter life. She has since rebranded to @itsmarziapie, shifted primarily to Instagram, and now focuses on motherhood, art, and living in Japan rather than the lifestyle and fashion videos she was known for on YouTube.
Yes, Marzia and her husband Felix Kjellberg — known online as PewDiePie — have a son named Björn. Björn features prominently in Marzia's content, including a personal book project she created as a keepsake for him and a room redesign she documented on Instagram.
Marzia's full name is Marzia Kjellberg, née Bisognin. She was born in Italy and took the surname Kjellberg after marrying PewDiePie (Felix Kjellberg) in 2019.
Marzia lives in Japan, where she and PewDiePie have settled as a family. Her content reflects everyday life there, including weekend trips to Japanese cities like Kanazawa.
Marzia lists herself as the founder of @mai_accents in her Instagram bio, describing it as one of her entrepreneurial ventures. She identifies as an entrepreneur alongside her content creation and artistic work.
Marzia stopped uploading regularly to YouTube after years of lifestyle and fashion content, saying she needed a genuine break from content creation pressures. As of 2026 she is most active on Instagram, where she has built a following well into the Mega tier, rather than returning to a YouTube schedule.
Yes, Marzia created a personal book project specifically for her son Björn, which she shared about in her Instagram posts. The project is a handmade keepsake rather than a commercial publication, in line with her growing focus on personal, slow-paced creative work.
Yes, drawing and visual art have become a central part of Marzia's creative life in recent years. In 2026 she announced a dedicated drawing side project, sharing sketches and works in progress on Instagram alongside updates about her life in Japan.
Yes, Marzia Bisognin was born and raised in Italy, which is also reflected in her second-largest audience base being Italian fans. Despite living in Japan, she retains a strong following in Italy and maintains the Italian side of her identity in her personal content.
Marzia's Instagram now centers on motherhood, personal art and drawings, travel within Japan, and her entrepreneurial brand Mai Accents. The tone is quieter and more intimate than her early YouTube days — closer to a personal journal than a content strategy.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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