Canada
Kaitlin Grey is a Toronto-based journaler, designer, and content creator operating at the intersection of analog stationery culture and creative lifestyle.
Total Followers -0.1%
11K
Across Instagram
Primary Platform
YouTube
11K followers · 100% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $272–$761 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 10,867 | -12 | 3.4% | — | 9 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -12 -0.1% | +0 +0.0% | +0 +0.0% | -12 |
| Last 90 days | -39 -0.4% | +0 +0.0% | +0 +0.0% | -39 |
| Last 365 days | -39 -0.4% | +0 +0.0% | +0 +0.0% | -39 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kaitlin Grey is a Toronto-based journaler, designer, and content creator operating at the intersection of analog stationery culture and creative lifestyle. Her content centers on bullet journaling and Traveler's Notebooks — the leather-bound journaling systems produced by Japan's Traveler's Company — placing her within the dedicated global analog journaling community. Her Instagram and YouTube output document creative setups, decorative page spreads, and tactile design work. Hashtag usage spanning Traveler's Company product lines such as the Passport and Camel sizes signals genuine fluency in niche vernacular rather than casual lifestyle overlap.
Her audience skews heavily female and concentrates in the 18–34 age band, reflecting the core demographic of analog journaling and creative wellness. Despite a micro-tier following, her engagement rate runs well above category median — a pattern typical of tightly knit communities where followers are genuinely invested in the content. An official ambassador role with the Bullet Journal brand, the organization behind Ryder Carroll's original methodology, lends credibility that extends beyond raw follower count. With English-speaking reach across North America, the UK, and Australia, she is a natural fit for stationery labels, paper goods companies, and creative lifestyle brands targeting women who approach journaling as both a productivity practice and an artistic discipline.
Itskaitlingrey reaches an audience concentrated in Canada primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Stationery / Journaling, a clear signal of fit for brands in those categories. Demonstrated partners include Bullet Journal. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in Stationery / Journaling and related categories, Itskaitlingrey offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Itskaitlingrey's tier (Micro, 11K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, her Instagram bio explicitly identifies her as a @bulletjournal ambassador, making her an official partner of the Bullet Journal brand. This partnership reflects her deep involvement in the analog journaling community and her credibility as a planning and journaling content creator.
TRC stands for Traveler's Company, a Japanese stationery brand best known for its customizable leather-bound notebooks. Itskaitlingrey is a regular participant in the TRC community and frequently tags her content with hashtags like #travelersnotebook and #travelerscompany.
Yes, the passport-size Traveler's Notebook appears regularly in her content, as shown by her consistent use of hashtags like #passporttravelersnotebook and #passporttn. The passport size is a compact, pocket-friendly version of the classic Traveler's Notebook, popular for on-the-go journaling.
The camel color refers to a tan leather cover option for Traveler's Notebooks, and itskaitlingrey tags it specifically with #cameltravelersnotebook and #cameltn. It's one of the most recognizable and sought-after cover variations in the TRC community.
She works across both systems — she's an official Bullet Journal ambassador and also deeply embedded in the Traveler's Notebook community, regularly using hashtags for both. Her content bridges these two distinct but overlapping analog journaling audiences.
It's a personal detail she includes right in her Instagram bio alongside her identity as a journaler and designer. It's a lighthearted, personality-driven touch that makes her brand feel approachable beyond just stationery and creative content.
YouTube is listed as her primary platform, and her Instagram bio actively directs followers there. Her Instagram activity has been quieter recently, suggesting YouTube is where she currently focuses the bulk of her content.
Her bio describes her as a designer and Instagram categorizes her as an artist, with her work sitting at the intersection of stationery layout, creative journaling, and analog book design. Her hashtag use around daily and creative journaling suggests her design work is closely tied to the aesthetics of notebook and planner setups.
She is based in Toronto, Canada, as stated directly in her Instagram bio. Despite being Canadian, the majority of her audience comes from the United States, with Canada as the second-largest country represented.
Her audience is overwhelmingly female and skews toward women in their mid-20s to mid-30s, which is typical for the stationery and journaling creator space. Followers are primarily based in the United States and Canada, with additional reach into the United Kingdom and Australia.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@itskaitlingrey · YouTube
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