United States
Grace Charis is a US-based golf content creator who built a macro-scale following by making the sport feel accessible and entertaining to a younger audience.
Total Followers -0.7%
3.4M
Across Instagram
Primary Platform
YouTube
3.4M followers · 100% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $41K–$95K / IG post
Charis joined Grass League, a structured influencer-meets-competitive golf league, marking a further step toward serious amateur competitive play beyond content creation.
Covered by Forbes and Golf Monthly, Charis founded Dialed Golf — a performance apparel line spanning polos, hoodies, hats, and accessories — positioning herself as a golf entrepreneur alongside her creator career.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 3,399,981 | -22K | 2.2% | 3.5 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -3740 -0.1% | +0 +0.0% | +0 +0.0% | -3740 |
| Last 30 days | -22440 -0.7% | +0 +0.0% | +0 +0.0% | -22440 |
| Last 90 days | -68680 -2.0% | +0 +0.0% | +0 +0.0% | -68680 |
| Last 365 days | -68680 -2.0% | +0 +0.0% | +0 +0.0% | -68680 |
Daily follower snapshots from CreatorDB's longitudinal index.
Grace Charis is a US-based golf content creator who built a macro-scale following by making the sport feel accessible and entertaining to a younger audience. Her content centers on driving range sessions, tournament play, and behind-the-scenes vlogs that blend genuine on-course skill with a casual, personality-driven format. She is a co-founder and face of Dialed Golf, a golf media brand that amplifies her reach beyond a solo creator model and gives her content a recurring, branded identity — the hashtag #getdialed functioning almost as a community rallying point for her audience. Her primary presence on Instagram keeps her in near-daily contact with followers, and her upload cadence supports an engagement rate that sits comfortably above the category median for accounts of her scale.
Her audience skews overwhelmingly male and clusters in the 18-to-34 age bracket, a demographic that golf brands have historically struggled to reach through traditional media. That positioning makes her a structurally valuable partner for golf equipment, apparel, and lifestyle labels looking to shift perception of the sport toward a younger consumer. With the majority of her audience concentrated in English-speaking markets — the United States leading, with meaningful reach into the United Kingdom and Canada — her brand appeal travels well across the major golf-spending markets. As the golf content creator space continues to grow alongside broader cultural interest in the sport, her dual role as both talent and brand co-owner through Dialed Golf gives her a more durable platform than a creator who relies solely on sponsored posts.
Itsgracecharis reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Golf / Sports, a clear signal of fit for brands in those categories. Demonstrated partners include Dialed Golf. Engagement on YouTube runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Golf / Sports and related categories, Itsgracecharis offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Itsgracecharis's tier (Macro, 3.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dialed Golf (@DIALEDGOLF) is Grace Charis's own golf brand, which she promotes directly in her Instagram bio and across all her platforms. It sits at the center of her content identity — her signature hashtag #getdialed ties the brand into every post and builds a recognizable community around it.
#getdialed is Grace Charis's signature hashtag, rooted in her Dialed Golf brand. "Getting dialed in" is sports slang for locking in your technique and consistency, so the tag works as both a brand marker and a call to action for golfers in her audience who want to improve their game.
Grace Charis is a legitimate golfer, not just a personality who poses with clubs — she posts tournament coverage and course vlogs that show real gameplay at a competitive level. That authenticity is a big part of why her audience engagement runs above the category average for creators her size.
Tournament play is one of the three pillars Grace Charis lists in her bio, alongside driving range content and vlogs. She covers the events she competes in through her vlog format, giving followers a behind-the-scenes look at the competitive side of her golf life rather than just the practice range.
Grace Charis has built her brand at the crossroads of both — she plays competitive golf, posts driving range sessions, and enters tournaments, while also carrying the kind of visual presence that drives strong engagement on Instagram. That combination is precisely what helped her break through in a sport where female creators are still rare at this scale.
Grace Charis filled a genuine gap: she's a young woman creating authentic, skill-based golf content in a sport dominated by male players and male creators. The novelty, combined with consistent posting and a clear brand identity around Dialed Golf, drove organic growth that pushed her well past the three-million-follower mark on Instagram.
Golf as a sport skews heavily male in both participation and viewership, so her content naturally pulls the same demographic that follows golf broadly. Her driving range and tournament content is the draw — the audience composition reflects the sport's existing fan base more than any single stylistic choice she makes.
YouTube is Grace Charis's primary platform, where she publishes longer-form tournament coverage, course vlogs, and driving range content that goes deeper than what she shares on Instagram. It's where fans get the full narrative of her competitive rounds and behind-the-scenes golf life rather than just highlight clips.
YouTube is her listed primary platform, but her largest single audience lives on Instagram, where she has built a following well into the macro influencer tier. She cross-promotes between the two, using Instagram for high-frequency posts and YouTube for the more in-depth golf content.
Grace Charis sits comfortably in the macro influencer tier with over three million followers on Instagram alone, plus a separate YouTube audience on top of that. Her engagement rate runs meaningfully above the category median, which signals an audience that actively interacts with her content rather than just passively following.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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