United States
Bailey Marshall is a Vancouver-based creator operating across Instagram and TikTok, where she blends lifestyle and fashion content with an active presence in the self-publishing and BookTok communities.
Total Followers +1.1%
56K
Across Instagram, TikTok
Primary Platform
YouTube
26K followers · 46% of audience
Engagement
6.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $644–$1.8K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +263 +1.0% | +175 +0.6% | +0 +0.0% | +438 |
| Last 30 days | +623 +2.4% | +0 +0.0% | +0 +0.0% | +623 |
| Last 90 days | +2K +6.6% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +6.6% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Bailey Marshall is a Vancouver-based creator operating across Instagram and TikTok, where she blends lifestyle and fashion content with an active presence in the self-publishing and BookTok communities. Her debut romance novel, "PR Stunt," anchors much of her recent content strategy and positions her at an interesting intersection of creator culture and authorship — a lane that has gained significant traction among younger audiences seeking relatable, behind-the-scenes creative journeys. Her hashtag footprint leans heavily into the self-published romance space, with consistent use of tags like #debutauthor, #romanceauthor, and #canadianauthor, signaling a deliberate effort to build authority within a highly networked literary community.
Her micro-tier following punches well above its weight in engagement, running well ahead of category medians — a sign that her audience is genuinely invested rather than passive. The follower base skews strongly female and concentrates in the 25–34 age band, with American followers representing the largest geographic segment despite her Canadian base. That audience profile makes her a plausible fit for book subscription services, indie fashion labels, and lifestyle brands targeting millennial women with creative-leaning identities. As the self-publishing and BookTok ecosystems continue to mature, creators like Marshall who combine original IP with community-native content are well-positioned to grow alongside them.
Itsbaileymarshall reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Itsbaileymarshall offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Itsbaileymarshall's tier (Micro, 56K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
PR Stunt is Bailey Marshall's debut book, which she has been actively promoting across her Instagram and TikTok channels as her first major release. She writes in the romance genre and self-publishes, so PR Stunt represents both her literary debut and a milestone she has built a whole launch campaign around within the BookTok community.
Yes — Bailey Marshall uses the hashtag #debutauthor alongside her book promotion, confirming that PR Stunt is her first published work. She pairs it with #booklaunch and #selfpublishedauthor, making clear this is a milestone release she is celebrating with her romance-reader and BookTok audience.
Yes, Bailey Marshall is a self-published author. She consistently uses hashtags like #selfpublishedauthor and #selfpublishing, and she handles her own book launch promotion through her social platforms rather than through a traditional publishing house. It is a core part of her identity as a creator.
Bailey Marshall writes romance. She identifies as a romance author through hashtags like #romanceauthor and #romancebooks, and she is an active voice in the BookTok community, which is heavily centered around romance fiction. Her debut book PR Stunt falls squarely within that genre.
Yes, Bailey Marshall is based in Vancouver, BC, Canada. She lists Vancouver directly in her Instagram bio and uses the hashtag #vancouverbc and #canadianauthor, making her one of the more visible Canadian voices in the BookTok and self-publishing space. Her audience skews heavily toward the US and Canada as a result.
Yes, Bailey Marshall is an active member of the BookTok community on TikTok. She uses hashtags including #booktok, #authorsoftiktok, and #romancebooks to reach romance readers, and her engagement runs well above the category average — a strong signal that her content genuinely resonates with book-loving audiences.
Alongside her author content, Bailey Marshall covers lifestyle and fashion, both of which she lists in her bio. Her feed blends book updates and launch content with personal lifestyle moments and fashion posts, and the hashtag #girlythings features in her top tags — a combination typical of female micro-creators bridging BookTok and lifestyle niches.
Bailey Marshall's audience is overwhelmingly female — roughly three-quarters of her followers — and concentrates in the 25–34 and 18–24 age brackets. Her readers are primarily based in the United States, with a meaningful Canadian following as well, which aligns with her Vancouver roots and romance-author content.
Bailey Marshall is most active on Instagram and TikTok, where she shares her author journey, book promotion content, lifestyle posts, and fashion. Her TikTok presence is rooted in the BookTok and self-publishing communities, while Instagram serves as her visual hub for lifestyle and fashion alongside author updates.
Bailey Marshall sits in the Micro creator tier with a combined following spread across Instagram and TikTok. More notable than her size is her engagement rate, which runs well above the category median — a sign that her romance-reader and BookTok audience is genuinely invested in her work and author journey rather than passively scrolling.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@itsbaileymarshall · YouTube
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