United States
Itsarah — whose handle points to a first name of Sarah — is a US-based YouTube-first creator whose channel centers on a distinctly tactile corner of the internet: squishies, fidget toys, slime, and DIY crafts.
Total Followers +3.3%
5.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.6M followers · 71% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $5.7K–$13K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +26K +0.7% | -305 -0.1% | +0 +0.0% | +26K |
| Last 30 days | +168K +4.7% | -1297 -0.3% | +0 +0.0% | +166K |
| Last 90 days | +664K +18.5% | -648 -0.2% | +0 +0.0% | +663K |
| Last 365 days | +664K +18.5% | -648 -0.2% | +0 +0.0% | +663K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Temu Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Coupert Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
Itsarah — whose handle points to a first name of Sarah — is a US-based YouTube-first creator whose channel centers on a distinctly tactile corner of the internet: squishies, fidget toys, slime, and DIY crafts. Her content formula blends hands-on tutorials (including the niche but devoted Taba Squishy community), viral-trend testing, and unboxing hauls, all delivered with an upbeat, family-friendly tone she explicitly signals by labeling her channel General Audience Content. With a multi-million subscriber base on YouTube and a supplementary TikTok following in the seven-figure range, she has built meaningful cross-platform reach in a space — sensory toys and craft DIY — that sits at the intersection of hobbyist enthusiasm and ASMR-adjacent comfort content.
Her measured audience skews young-adult and is heavily US-concentrated, which gives brand partners a clean, English-speaking domestic reach with strong platform engagement sitting above the category median. Sponsor history with discount-shopping platforms like Temu and Coupert aligns naturally with her haul and shopping content, positioning her as a deal-discovery voice rather than a premium lifestyle channel. YouTube remains her clearest growth engine, with consistent recent uploads and solid monthly subscriber momentum. As sensory and craft content continues to find adult audiences seeking low-stakes, hands-on entertainment, Itsarah is positioned to deepen her authority in the fidget and DIY niche — a space that rewards consistency and community-building over broad trend-chasing.
Itsarah reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a diy creator they map naturally to brands targeting that space. Demonstrated partners include Temu and Coupert. Engagement on YouTube runs around 1.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Itsarah's tier (Mega, 5.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, squishy cutting is one of Itsarah's signature video formats on YouTube. She has featured Rare Edition butter squishy cutting videos, where the big payoff is revealing what's hidden inside the squishy. These videos are a recurring part of her channel and tend to generate strong viewer reaction.
Itsarah has posted step-by-step DIY Taba squishy tutorials showing viewers how to recreate these popular foam toys without needing to buy them. Her tutorials are designed to be easy to follow, walking through the materials and process in an accessible way. Taba squishy DIYs are one of the most consistent themes across her YouTube content.
Itsarah has run squishy trading challenges on her channel, where squishies are exchanged through an accept-or-reject format — a dynamic that keeps viewers engaged with the outcome. The trading format adds a competitive and unpredictable edge to standard squishy content. It fits naturally into her broader mix of challenges, DIYs, and interactive videos.
Yes — Itsarah explicitly designates her YouTube channel as General Audience Content, meaning it is intended to be appropriate for all ages. Her videos cover DIYs, squishies, challenges, and shopping hauls in a family-friendly style. The channel description itself calls this out directly, which is uncommon and signals a deliberate content-safety commitment.
Yes, Itsarah has posted videos testing viral no-glue slime recipes, putting popular social media claims to the real-world test. These "I Tested" style videos sit alongside her squishy and DIY content as a recurring format. The format performs well in search because viewers specifically want to know whether the recipes actually work before trying them.
Yes, testing viral Taba squishy trends is one of Itsarah's most developed recurring series. She puts popular techniques and styles circulating on social media to the test, showing her audience whether they live up to the hype. Her Taba squishy content spans multiple formats — DIY tutorials, trend tests, and cutting videos — making her one of the more dedicated creators in that niche.
Itsarah is well known for fidget toy hauls and unboxing videos, with pop-its being among the most prominently featured items. Fidget-related hashtags — including pop-its, fidget hauls, and fidget toys broadly — appear consistently across her most-shared posts. These haul videos represent a large slice of her content identity alongside her squishy and slime videos.
Itsarah has worked with Temu and Coupert as named sponsors on her YouTube channel. Temu, the global online shopping marketplace, sponsored content on her channel in early 2026, while Coupert, a coupon and cashback browser tool, partnered with her in late 2025. Her shopping haul and unboxing content makes her a natural fit for retail and savings-focused brand integrations.
Itsarah has over 3 million subscribers on YouTube, which puts her firmly in the Mega creator tier. Her channel has maintained active growth, with new uploads appearing regularly. Across all her platforms — YouTube, TikTok, and Instagram — her combined following is over 5 million.
Yes, Itsarah is active on TikTok under the handle @itsarah, where she has built an audience of over a million followers. Her TikTok content aligns with her YouTube focus on squishies, fidget toys, and DIY videos. She cross-promotes between platforms and links her YouTube channel directly from her TikTok bio.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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