France
Its_Mzrs is a France-based lifestyle creator whose content sits at the intersection of cozy DIY, hair care, and an eclectic hobbyist sensibility.
Total Followers -0.2%
19K
Across YouTube, Instagram
Primary Platform
YouTube
13K followers · 70% of audience
Engagement
7.6%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $142–$397 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -32 -0.6% | +0 +0.0% | -32 |
| Last 90 days | +101 +0.8% | +878 +15.5% | +0 +0.0% | +979 |
| Last 365 days | +101 +0.8% | +878 +15.5% | +0 +0.0% | +979 |
Daily follower snapshots from CreatorDB's longitudinal index.
Its_Mzrs is a France-based lifestyle creator whose content sits at the intersection of cozy DIY, hair care, and an eclectic hobbyist sensibility. Her YouTube bio — "DIY Winx" paired with "can't choose one hobby to save my life" — signals an aesthetic rooted in the soft, whimsical world of the Winx Club animated franchise, filtered through practical, budget-conscious making. Recent content spans wavy hair tutorials, IKEA furniture hacks framed through a "broke girl math" lens, and dance and flexibility routines, collectively appealing to young adults navigating aesthetics, self-care, and home décor on modest budgets. Despite being France-based, she posts primarily in English, which accounts for an audience that skews heavily toward US and UK viewers rather than her home market.
Its_Mzrs reaches an audience concentrated in France primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 7.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For France-focused brands in lifestyle and related categories, Its_Mzrs offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Its_Mzrs's tier (Micro, 19K combined followers, France). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Its_Mzrs uses 'DIY Winx' in her channel bio as a nod to Winx Club, the fairy-themed animated series that was enormously popular in France and across Europe. It signals that her crafty, creative content carries a whimsical, fairy-tale energy — think handmade magic rather than purely practical how-tos.
Its_Mzrs has featured Redken's Mega Curls Cream as one of her go-to 'big 3' products for a simple wavy hair routine. She's also been openly crowd-sourcing shampoo recommendations from her community, so her hair care content is an ongoing, collaborative conversation rather than a one-off tutorial.
Its_Mzrs documented converting a standard IKEA Kallax shelf into a mid-century-style workbench and cocktail bar, framing the whole project around what she calls 'broke girl math' — achieving a high-end look on a tight budget. It's a signature example of her DIY-on-a-budget approach to home projects.
'Broke girl math' is Its_Mzrs's running joke and framing device for budget DIY builds where the finished result looks far more expensive than it actually cost. It's become a recognizable part of her content identity, appealing to viewers who want stylish home upgrades without the price tag.
Yes — stretching, splits, and flexibility training appear regularly in Its_Mzrs's content, often tagged alongside dance and yoga hashtags. It fits right into her self-described personality of someone who 'can't choose one hobby to save my life,' sitting comfortably next to her DIY and hair tutorials.
Its_Mzrs is based in France and uses French hashtags like #danse, but the bulk of her audience comes from the United States and other English-speaking countries, suggesting her main content leans English. Her Instagram bio is written in English, reflecting that cross-cultural reach.
Its_Mzrs covers a deliberately wide mix: DIY home projects, wavy and curly hair care routines, flexibility and stretching, gaming, and what she calls 'cozy hobbies' with a soft, homebody aesthetic. She openly embraces the variety rather than niche-ing down, which is a big part of her channel's personality.
Gaming is listed as one of Its_Mzrs's core interests in her Instagram bio, placing it alongside DIY and hair content. Based on her overall 'cozy homebody' framing, the gaming side of her channel fits a relaxed, casual vibe rather than competitive or high-intensity play.
Yes, Its_Mzrs is based in France and identifies as a French creator. Despite that, her audience skews heavily toward the United States and the United Kingdom, giving her channel an international reach that extends well beyond her home country.
Its_Mzrs is primarily active on YouTube, where she posts her main DIY, hair, and lifestyle content, and she also has an Instagram presence under @its_mzrs. YouTube is clearly her home base, with Instagram serving more as a supplementary channel for her cozy homebody community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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