India
"It's me khaiz" is a Kerala-based Malayalam-language reaction vlogger whose YouTube channel has grown to nearly half a million subscribers.
Total Followers +0.4%
488K
Across YouTube, Instagram
Primary Platform
YouTube
483K followers · 99% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $119–$332 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.2% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +2K +0.4% | -5 -0.1% | +0 +0.0% | +2K |
| Last 90 days | +9K +1.9% | -33 -0.7% | +0 +0.0% | +9K |
| Last 365 days | +9K +1.9% | -33 -0.7% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
"It's me khaiz" is a Kerala-based Malayalam-language reaction vlogger whose YouTube channel has grown to nearly half a million subscribers. Operating out of the Kollam region of Kerala, the creator focuses on commentary around Malayalam social media drama, influencer controversies, and regional entertainment news. Content regularly references well-known Malayalam reality show participants and TV serial personalities, reflecting close alignment with Kerala's active fandom culture. The format is conversational and opinionated, delivered in Malayalam with a directness that resonates naturally with both local viewers and the broader Malayali diaspora.
The audience skews young and notably female — the 18–34 cohort forms the dominant viewership base — a demographic profile consistent with social commentary and drama-reaction channels in the Malayalam content ecosystem. The overwhelming majority of viewers are India-based, with a modest diaspora tail in the United States and parts of Southeast Asia. Instagram functions largely as a personal account, with travel and lifestyle updates sitting alongside the primary YouTube output rather than serving as a serious content vertical. With a steady upload cadence and culturally specific drama commentary, the channel is well-positioned to attract regional lifestyle brands and mobile apps targeting young urban Malayali consumers.
It's me khaiz reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a vlog creator they map naturally to brands targeting that space. Engagement on YouTube runs around 1.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at It's me khaiz's tier (Mid, 488K combined followers, India). Pulled from CreatorDB's category benchmarks.
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Yes, It's me khaiz is a Malayalam-language reaction vlogger who covers trending content, celebrity moments, and social media drama from Kerala's entertainment world. The channel's captions and subject matter are rooted firmly in Malayalam culture, making it a go-to space for Kerala audiences who follow local influencer news.
Content signals and hashtag patterns strongly connect It's me khaiz to Kollam, a city in Kerala, India. Their videos focus on Kerala-based celebrities, local social media personalities, and Malayalam-speaking audiences, all of which point to a Kerala base.
Sreekutty is one of the most prominent Malayalam personalities featured across It's me khaiz's content, appearing among their most-used hashtags. The channel regularly reacts to and comments on well-known figures like her from Kerala's entertainment and social media scene.
Social media drama and trending influencer controversies are a core pillar of the It's me khaiz format. Recent content includes posts tagged with #SocialMediaDrama and #ViralNews, as well as direct reply-style reactions to other creators' posts and public incidents.
Yes, It's me khaiz shared a series of posts from a Bali honeymoon trip, including dinner outings and fun couple moments tagged with #bali, #honeymoon, and #love. The content gave followers a personal look at life off-camera beyond the usual reaction format.
Diya Krishna is among the Malayalam personalities that It's me khaiz regularly features and reacts to, with #diyakrishna appearing in their top hashtags. The channel focuses on figures who generate buzz within Kerala's social media and entertainment circles.
Ajmal is a recurring subject in It's me khaiz's reaction content, with #ajmal consistently appearing in their hashtag set. Like other Malayalam public figures they cover, Ajmal is featured as part of the channel's running commentary on local celebrity news.
Yes, It's me khaiz explicitly calls out a Facebook presence with over one lakh followers in their own bio. While YouTube is their primary platform, Facebook serves as an additional community space for their Malayalam-speaking fanbase.
It's me khaiz is known as a reaction vlogger who covers Malayalam social media drama, influencer controversies, and trending moments from Kerala's entertainment world. The channel has built an audience approaching half a million subscribers by offering fast, opinionated takes on content that local viewers are already talking about.
The overwhelming majority of It's me khaiz's audience is based in India, which lines up with their Malayalam-language, Kerala-focused content. Viewers skew younger — the 18–34 age group makes up the bulk of watchers — and the audience is slightly more female than male.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@itsmekhaiz · YouTube
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