Itistanyasingh is a creator with a presence on YouTube (1,330,000 followers), Instagram (1,186,711 followers).
Total Followers +1.8%
2.5M
Across YouTube, Instagram
Primary Platform
YouTube
1.3M followers · 53% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$33K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.8% | +10K +0.9% | +0 +0.0% | +20K |
| Last 30 days | +10K +0.8% | +34K +2.9% | +0 +0.0% | +44K |
| Last 90 days | +20K +1.5% | +74K +6.2% | +0 +0.0% | +94K |
| Last 365 days | +20K +1.5% | +74K +6.2% | +0 +0.0% | +94K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Dove Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Swiss Beauty Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Vaseline Sponsorship | Sponsored content | YouTube | Jan 2025 | — |
| L'Oréal Paris Beauty / Haircare | Sponsored content | 2025 | — |
Itistanyasingh is a creator with a presence on YouTube (1,330,000 followers), Instagram (1,186,711 followers). Their content sits in the beauty & hair space. Their YouTube bio reads: "I create videos with flowers 🌸 Instagram: itistanyasingh". The full audience and engagement breakdown is below.
Itistanyasingh reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Haircare, a clear signal of fit for brands in those categories. Demonstrated partners include Dove and Swiss Beauty. Engagement on YouTube runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Beauty / Haircare and related categories, Itistanyasingh offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Itistanyasingh's tier (Macro, 2.5M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Tanya Singh. She is based in Delhi, India, and uses the handle @itistanyasingh across YouTube and Instagram to build her beauty and lifestyle brand.
Yes — Tanya Singh is ranked #29 on Forbes India's Top 100 Digital Stars list, which recognizes the country's most influential content creators. This ranking is highlighted directly in her Instagram bio and reflects her standing in the Indian creator ecosystem.
Flowers are Tanya's signature aesthetic — her YouTube bio literally reads "I create videos with flowers 🌸". The floral motif runs throughout her beauty, hair, and craft content, giving her channel a distinctive look that sets it apart from typical tutorial accounts.
Yes, she describes herself as a cosmetologist in her Instagram bio. This professional background informs her hair-styling, makeup, and skincare tutorials, lending them more technical credibility than typical DIY content.
@tanyabackstage is Tanya Singh's secondary account, linked directly from her main Instagram profile. It functions as a behind-the-scenes or overflow channel, separate from her primary @itistanyasingh presence where she posts her polished tutorials.
Yes — one of her recent and popular formats involves Gopi dot designs created using mehendi stencils, blending traditional Indian beauty art with accessible DIY techniques. This type of content reflects her broader interest in culturally rooted beauty styles alongside modern trends.
Her "Whimsy Hairstyle" series is an ongoing set of short-form videos showcasing dreamy, decorative hair looks — with bows and floral accessories being recurring elements. The series has multiple parts and is a strong performer on her YouTube Shorts and Instagram Reels.
Her confirmed brand partners include Dove, Swiss Beauty, and Vaseline. The Vaseline collaboration tied into their deep moisture and hydration campaigns, while Swiss Beauty and Dove align with her core beauty and skincare content.
Tanya Singh is based in Delhi, India. Her talent management and brand partnerships are handled through Chtrbox, one of India's well-known influencer marketing agencies, with business inquiries directed to tanya.singh@chtrbox.com.
Tanya Singh has built a combined following of over 2.5 million across YouTube and Instagram, placing her in the Macro creator tier. Her engagement runs notably above the category median, and her audience skews heavily female and spans the US, UK, India, Brazil, and Mexico.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@itistanyasingh · YouTube
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