Thailand
Itan is a Bangkok-based food content creator who operates across Instagram, YouTube (under the iTAN TV brand), and Facebook (as Tanraitiemtarn), building a mid-sized following around the pursuit of worthwhile eating in Thailand's capital.
Total Followers -0.2%
109K
Across Instagram
Primary Platform
YouTube
109K followers · 100% of audience
Engagement
0.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.2K–$5.4K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 108,696 | -196 | 0.7% | — | 2 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -196 -0.2% | +0 +0.0% | +0 +0.0% | -196 |
| Last 90 days | -554 -0.5% | +0 +0.0% | +0 +0.0% | -554 |
| Last 365 days | -554 -0.5% | +0 +0.0% | +0 +0.0% | -554 |
Daily follower snapshots from CreatorDB's longitudinal index.
Itan is a Bangkok-based food content creator who operates across Instagram, YouTube (under the iTAN TV brand), and Facebook (as Tanraitiemtarn), building a mid-sized following around the pursuit of worthwhile eating in Thailand's capital. Their self-declared title — Bangkok Eating Specialist — is anchored by a memorable Thai-language motto that translates roughly as 'don't get fat for nothing; if you're going to indulge, it had better be delicious.' That philosophy shapes the channel's editorial voice: Itan positions themselves not as a fine-dining guide but as a discerning local who hunts down genuinely satisfying meals, from hole-in-the-wall neighbourhood spots to under-the-radar campus canteens near universities like SWU.
The content style leans personal and conversational, with captions that frame food discoveries in warm, almost nostalgic terms — describing a hidden restaurant as feeling like eating a home-cooked meal made by a friend's mother. This approachable storytelling has cultivated an evenly split male-female audience, suggesting broad lifestyle appeal rather than a narrowly gendered food-niche following. Instagram activity appears to have quieted significantly in recent years, raising questions about where active output has migrated — likely toward YouTube or Facebook. For brands in the food-service, delivery-app, or casual-dining space seeking a credible Bangkok local voice with an established multi-platform identity, Itan represents a niche but recognisable name in Thailand's street-food and everyday-dining content landscape.
Itan reaches an audience concentrated in Thailand primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in food and related categories, Itan offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Itan's tier (Mid, 109K combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The phrase translates roughly to "Don't gain weight for nothing — if you're going to gain weight, it better be delicious." It's Itan's core food philosophy, baked into his bio and his entire approach to recommending restaurants: every calorie spent should be genuinely worth it.
iTAN TV is Itan's YouTube channel, which serves as his main long-form platform for food content in Bangkok. It's where he publishes restaurant walkthroughs, taste tests, and deeper food guides beyond what fits in a short Instagram post.
Yes — Itan (Instagram handle @itan) also goes by Tanraitiemtarn, the name he uses for his Facebook page at @Tanraitiemtarn. Both handles belong to the same Bangkok-based food creator, so searching either name will lead you to his content.
Uncovering under-the-radar spots is a recurring theme in Itan's content. He has featured "ร้านลับ" (secret restaurants) — including a tucked-away place behind Srinakharinwirot University that he described as feeling like eating homemade food cooked by a talented friend's mother.
As of 2026, Itan's Instagram has been inactive for roughly two years with no new uploads during that period. His active food content has shifted primarily to YouTube (iTAN TV) and his Facebook page at @Tanraitiemtarn.
Itan officially classifies himself as a food consultant and uses the self-styled title "Bangkok Eating Specialist" in his bio. Rather than formal restaurant criticism, his role centers on guiding followers toward genuinely delicious, often overlooked spots in the city.
Itan gravitates toward authentic, low-key local eateries where the food feels homemade and unpretentious rather than flashy. His "don't get fat for free" philosophy means he prioritizes real flavor and value over trendy aesthetics or hype.
Itan's entire brand is built around being a Bangkok Eating Specialist, so his content is deliberately hyper-local to Thailand's capital. Staying focused on one city lets him go deeper on neighborhoods, hidden alleys, and community spots that a broader travel food account would miss.
Itan is based in Bangkok, Thailand. All of his restaurant recommendations and food content are centered on the Bangkok dining scene, making him a niche resource specifically for people eating in or visiting the Thai capital.
Itan is present on YouTube as iTAN TV, on Instagram at @itan, and on Facebook at @Tanraitiemtarn. YouTube and Facebook are his most consistently active platforms, while Instagram has seen little new activity in recent years.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@itan · YouTube
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