United States
Issatummins is a creator with a presence on Instagram (73,410 followers), TikTok (255,500 followers), based in United States.
Total Followers +0.3%
329K
Across Instagram, TikTok
Primary Platform
YouTube
73K followers · 22% of audience
Engagement
9.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.5K–$3.7K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +102 +0.0% | +0 +0.0% | +102 |
| Last 30 days | +609 +0.8% | +409 +0.2% | +0 +0.0% | +1K |
| Last 90 days | +2K +2.4% | +102 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +2.4% | +102 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Issatummins is a creator with a presence on Instagram (73,410 followers), TikTok (255,500 followers), based in United States. Their content sits in the trucks & automotive space. Their YouTube bio reads: "➖MS ➖i like troks and guns ➖SEMA 22’". The full audience and engagement breakdown is below.
Issatummins reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Automotive / Tires, a clear signal of fit for brands in those categories. Demonstrated partners include Nitto Tire. Engagement on YouTube runs around 9.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Automotive / Tires and related categories, Issatummins offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Issatummins's tier (Mid, 329K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The handle is a play on the phrase "it's a Cummins," a direct nod to the Cummins diesel engine that powers the trucks the creator builds and modifies. Cummins-equipped Ram trucks are the defining theme across all of issatummins' content on every platform.
Issatummins focuses on Ram trucks — specifically the Mega Cab body style fitted with Cummins diesel engines. Builds typically feature lifted suspensions, oversized custom wheels, and aggressive tire fitments that are hallmarks of the high-end custom Ram truck scene.
Yes — the Instagram bio references SEMA '22, indicating that a build connected to issatummins was featured at the 2022 SEMA Show in Las Vegas. Getting a vehicle onto the SEMA floor is considered one of the biggest credibility milestones a custom truck builder can hit.
The hashtag #nittopitcrew appears consistently across issatummins' posts, signaling an ambassador relationship with Nitto Tires. The Nitto Pit Crew is an invitation-based network of high-profile custom truck and off-road builders who receive tire support and promotion through Nitto's brand channels.
#kelderman is a recurring tag in issatummins' content, pointing to Kelderman Air Ride components on the builds. Kelderman is a premium US manufacturer known for heavy-duty air-ride and lift systems built specifically for trucks like the Ram 2500 and 3500.
The #airlift hashtag appears in issatummins' posts, suggesting Air Lift Performance air-bag components are part of the suspension setup. Air Lift is widely used in the custom Ram truck community for adjustable ride-height control, often paired with larger Kelderman-style lift systems.
Based on hashtags used consistently across posts, builds have featured setups including 30x16 and 24x12 wheels paired with 42-inch and 305-series tires. That kind of aggressive staggered fitment is a signature look in the lifted custom Cummins community.
"Troks" is a slang spelling that has become a core part of issatummins' personal brand — both the Instagram bio ("i like troks and guns") and the TikTok bio ("I build troks") use it deliberately. It functions as community vernacular and an identity marker that sets the tone for the creator's casual, personality-driven style.
The Instagram bio explicitly lists guns alongside trucks — "i like troks and guns" — placing the creator firmly within the broader Southern truck lifestyle. The core published content, however, centers on custom truck builds, with hashtags pointing almost entirely to automotive brands and fitment specs.
Issatummins is based in North Mississippi — both the Instagram and TikTok bios call it out by name. The rural Southern setting is woven into the creator's overall identity and fits naturally with the lifted Cummins truck culture they represent.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@issatummins · YouTube
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