Brazil
Isamara Amâncio is a Brazilian pastry chef and culinary educator whose YouTube channel has grown into one of the largest food-focused destinations in Portuguese-language content.
Total Followers +0.2%
12.1M
Across YouTube, Instagram
Primary Platform
YouTube
10.6M followers · 88% of audience
Engagement
10.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $18K–$42K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +3K +0.2% | +0 +0.0% | +3K |
| Last 30 days | +0 +0.0% | +20K +1.3% | +0 +0.0% | +20K |
| Last 90 days | +0 +0.0% | +33K +2.2% | +0 +0.0% | +33K |
| Last 365 days | +0 +0.0% | +33K +2.2% | +0 +0.0% | +33K |
Daily follower snapshots from CreatorDB's longitudinal index.
Isamara Amâncio is a Brazilian pastry chef and culinary educator whose YouTube channel has grown into one of the largest food-focused destinations in Portuguese-language content. Operating under the brand motto 'Confeitaria com amor' — confectionery with love — she built her following around accessible, step-by-step baking and dessert tutorials aimed squarely at home cooks with no professional training. Her content leans heavily into Brazilian staple sweets: doce de leite, bolo de cenoura, churros assado, mousse, and traditional cakes like bolo de fubá and bolo de aipim. The format is deliberate and instructional, prioritizing speed and simplicity without sacrificing the result, which explains the consistent framing of 'fácil e rápido' across her titles. Beyond digital content, she has extended her brand into live speaking engagements, listing herself as a palestrante on her professional profiles.
Her audience skews significantly female and concentrates in the 18–34 age bracket, a demographic that aligns well with home-cooking and family-meal content. The overwhelming majority of her viewership is Brazilian, though a meaningful secondary audience in the United States — likely Portuguese-speaking diaspora — gives her modest cross-border reach. What stands out analytically is her engagement rate, which sits far above the category median, suggesting an unusually loyal and recipe-active community rather than passive viewership. That depth of interaction positions her well for kitchen-adjacent brand partnerships: cookware, pantry staples, appliance brands, and ingredient suppliers are natural fits. As Brazilian food content continues gaining international visibility and short-form recipe formats remain high-demand inventory, Isamara's combination of educational credibility and warm on-screen persona gives her durable commercial positioning within the food-creator ecosystem.
Isamara Amâncio reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. Engagement on YouTube runs around 10.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Isamara Amâncio's tier (Mega, 12.1M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Isamara Amâncio uses a cup (xícara) of 210 ml in all her recipes, and she states this clearly within her content so viewers can measure accurately. This detail matters because Brazilian cup sizes vary between households, and knowing her specific measurement is essential for replicating her results at home.
Yes, Isamara Amâncio is a trained confeiteira — the Brazilian Portuguese term for a pastry chef and confectioner — and her personal brand motto is "Confeitaria com amor" (Confectionery with love). Her channel reflects this professional background, focusing heavily on cakes, desserts, and handmade sweets rather than general cooking.
Yes, her Instagram bio lists her as a palestrante — the Portuguese word for public speaker — meaning she takes on speaking engagements beyond her online video content. This points to a presence at culinary events, food festivals, or educational settings across Brazil.
"Confeitaria com amor" is Isamara Amâncio's personal brand motto and translates from Portuguese as Confectionery with love. It captures her overall approach — making classic Brazilian baking feel warm, accessible, and achievable for everyday home cooks rather than professional kitchens.
Isamara Amâncio has shared a homemade dulce de leche (doce de leite caseiro) recipe that she describes as the easiest and fastest in the world, and it has become one of her most prominent videos. The full step-by-step tutorial, including ingredients measured with her 210 ml cup, is available on her YouTube channel at @isamaraamancio.
Isamara Amâncio is primarily known for sweets and baked goods — cakes, mousse, cookies, and churros — but she also shares savory recipes including hot dog dishes and batata gratinada (au gratin potatoes). Her channel's heart is clearly in confectionery and desserts, with savory content appearing as a complement rather than a focus.
Yes, Isamara Amâncio has shared a churros assado recipe — oven-baked churros — as a lighter alternative to the traditional deep-fried version. The recipe follows her signature format of simple ingredients and clear step-by-step instructions measured using her standard 210 ml cup.
Bolo de aipim is a traditional Brazilian cassava (manioc) cake known for its dense, moist crumb and subtly sweet flavor — a staple of Brazilian home baking. Isamara Amâncio has featured bolo de aipim among her recipes, staying true to her focus on classic, accessible Brazilian sweets that families can make at home.
Isamara Amâncio has surpassed 10 million subscribers on YouTube, placing her firmly in the Mega creator tier among Brazilian food and baking channels. Her content — easy, quick, family-friendly dessert and baking tutorials — is watched predominantly by a Brazilian home-cook audience.
Yes, Isamara Amâncio posts regularly on Instagram under the handle @isamaraamancio, where she has built an audience well into the millions. She uses the platform to share confectionery content and recipe highlights, and brand partnership inquiries are handled through a dedicated management contact listed in her bio.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@isamaraamancio · YouTube
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