United States
Isabella Jansen is a Miami-based beauty and lifestyle creator who operates primarily on TikTok, where she has built a following in the hundreds of thousands, with a smaller but fast-growing Instagram presence.
Total Followers +1.3%
249K
Across Instagram, TikTok
Primary Platform
YouTube
25K followers · 10% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $624–$1.7K / IG post
Isabella was spotted at a Dove Beauty & Personal Care event in Miami, documented by fellow creator @jeneen_sahtout on TikTok.
A day-in-the-life TikTok video credited Princess Polly as a brand collaborator, indicating a paid or gifted partnership.
Isabella promoted Cider's Polly Pocket collection with a creator-specific discount code (ISABELLACJANSEN15), signaling an ongoing paid brand relationship.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +212 +0.9% | +202 +0.1% | +0 +0.0% | +414 |
| Last 30 days | +2K +8.1% | +1K +0.5% | +0 +0.0% | +3K |
| Last 90 days | +7K +28.1% | +4K +1.6% | +0 +0.0% | +11K |
| Last 365 days | +7K +28.1% | +4K +1.6% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
Isabella Jansen is a Miami-based beauty and lifestyle creator who operates primarily on TikTok, where she has built a following in the hundreds of thousands, with a smaller but fast-growing Instagram presence. Her content centers on soft-glam makeup tutorials, nail inspiration, heatless hairstyle routines, and lifestyle snippets — all filtered through a coquette-leaning aesthetic that runs consistently across her platforms. Recurring elements include specific product callouts (she openly shares her lip liner combinations in her bio), TJ Maxx haul content, and what's-in-my-bag style videos, suggesting an audience that values discoverable, everyday beauty. Her dachshund hashtag usage and pet-adjacent content also add a personality layer that softens the traditional beauty-creator format.
Represented by Clementine Group, Jansen is operating with professional management infrastructure that positions her for brand partnerships in the beauty, hair, and lifestyle categories — the segments her content most directly serves. Her TikTok engagement rate comfortably outpaces the platform average, signaling genuine audience interaction rather than passive viewership. Notably, her audience skews heavily male, an unusual demographic for a beauty-forward creator that likely reflects broad algorithmic reach beyond a core beauty-enthusiast base. With a concentrated U.S. audience and active posting cadence, she is a mid-tier creator with strong short-form video fundamentals; as her Instagram following continues its upward momentum, cross-platform diversification will be the clearest indicator of her next stage of growth.
Isabellacjansen reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Isabellacjansen offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Isabellacjansen's tier (Mid, 249K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Isabella Jansen's signature lip combination is Sacheu in the shade Pinked paired with a Wherever walnut liner. She pins this detail directly in her TikTok bio because it's one of the most frequently asked questions from her audience.
Isabella gets her nails done at Victoria's Nails, which she name-dropped in the caption for her viral pink and brown fall nails post. She included the tag specifically for followers who regularly ask where she sources her nail looks.
Yes, Isabella Jansen features her dachshund regularly and uses hashtags like #weinerdog and #dachshundaddict across her posts. Her dog has become a recurring fan-favorite alongside her beauty and lifestyle content.
Isabella Jansen is managed by Clementine Group, and her business contact is listed as isabella@clementinegroup.co on both her TikTok and Instagram profiles. All partnership and sponsorship inquiries are routed through that agency.
Isabella leans heavily into a coquettecore and soft glam aesthetic, mixing feminine beauty looks with dreamy, pink-toned lifestyle imagery. Her visual identity is cohesive across platforms — romantic, delicate, and heavily styled.
Yes, heatless hairstyles are one of her established content pillars, with #heatlesshairstyles consistently appearing among her most-used tags. These tutorials appeal to followers looking for low-damage styling options that fit her soft, feminine aesthetic.
TJ Maxx haul and finds content is part of her regular rotation, tagged under #tjmaxxfinds alongside her beauty posts. It's a budget-friendly discovery niche that complements her lifestyle angle and resonates strongly with her audience.
Isabella's GRWM content centers on her soft glam makeup style, often incorporating her signature lip combo and eye-patch skincare prep into the routine. She frames these videos within her broader coquettecore aesthetic, making them feel more like a lifestyle moment than a standard tutorial.
Isabella Jansen is based in Miami, Florida, which she highlights in her Instagram bio. Her Miami location threads through her travel and lifestyle content, giving her feed a warm, sun-influenced visual tone.
The vast majority of Isabella Jansen's following is on TikTok, where her audience dwarfs her Instagram numbers by a wide margin. Her TikTok engagement also runs well above the category average, signaling strong content-to-audience fit on that platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@isabellacjansen · YouTube
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