Brazil
Irmãos Dias Podcast — Portuguese for "Dias Brothers Podcast" — is a Brazil-based YouTube channel run by the Dias siblings, covering the intersection of personal finance, capital markets, business, and geopolitics through long-form podcast episodes and short-form clips.
Total Followers +1.7%
1.2M
Across YouTube
Primary Platform
YouTube
1.2M followers · 100% of audience
Engagement
6.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. — / IG post
The show also holds #28 in Brazil Business on Apple Podcasts and #26 in Brazil Business on Spotify, reflecting consistent chart presence in mid-2026.
Coinbase is prominently featured in episode integrations from mid-2026, continuing a pattern of crypto-exchange partnerships that also included Binance.US in 2025.
Episode #263 (June 17, 2026) focused on El Salvador's CECOT maximum-security prison, signaling a broader editorial pivot beyond investing into crime and geopolitics topics.
Episodes featuring top Brazilian traders André Machado and Alexandre Wolwacz (Stormer) drew significant attention ahead of the 2026 market outlook season.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 1,210,000 | +20K | 6.7% | 11.9 | today |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +20K +1.7% | +0 +0.0% | +0 +0.0% | +20K |
| Last 90 days | +30K +2.5% | +0 +0.0% | +0 +0.0% | +30K |
| Last 365 days | +30K +2.5% | +0 +0.0% | +0 +0.0% | +30K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Coinbase Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Kaza Capital Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| BTG Pactual Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Binance.US Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Suno Sponsorship | Sponsored content | YouTube | May 2025 | — |
Irmãos Dias Podcast — Portuguese for "Dias Brothers Podcast" — is a Brazil-based YouTube channel run by the Dias siblings, covering the intersection of personal finance, capital markets, business, and geopolitics through long-form podcast episodes and short-form clips. The channel's editorial mix is distinctly cross-border: recent content ranges from Brazilian market staples like real estate funds and the stock exchange to international political analyses of figures like Nayib Bukele and facilities like El Salvador's CECOT prison. That blend of hard finance and geopolitical narrative has proven a sharp hook, with engagement rates running well above category norms for a channel of its scale.
Despite Portuguese roots, a striking share of the channel's viewership comes from English-speaking markets — the United States and United Kingdom together account for the majority of its audience, suggesting the creators publish bilingual or subtitled content that travels beyond Brazil's borders. The sponsor roster reflects their financial-content credibility: partnerships with BTG Pactual and Suno anchor them in mainstream Brazilian investment culture, while deals with Coinbase and Binance.US signal deliberate positioning toward the crypto-literate, globally mobile investor demographic. With consistent upload cadence and a young, male-leaning but meaningfully mixed audience, Irmãos Dias is well-placed to expand its reach as Portuguese-language financial media grows in international visibility.
Irmaosdiaspodcast reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Coinbase and Kaza Capital. Engagement on YouTube runs around 6.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Irmaosdiaspodcast's tier (Macro, 1.2M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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In Portuguese, irmãos means 'brothers,' so Irmãos Dias translates roughly to 'the Dias Brothers.' The channel is positioned as a brothers-led podcast that publishes full episodes and short-form cuts covering investments, business, politics, and geopolitics with specialist guests each week.
Yes — one of the channel's standout videos is an interview with a faction leader serving a permanent sentence inside CECOT, El Salvador's notorious mega-prison. This piece is part of a broader editorial focus on CECOT, with multiple episodes examining the facility from security, human rights, and geopolitical angles.
The channel has dedicated several episodes to what it frames as 'the Bukele Phenomenon' — the sweeping security and economic transformation of El Salvador under President Nayib Bukele, with CECOT as a central case study. This geopolitical storytelling sits alongside their financial content as a consistent editorial pillar, drawing viewers interested in governance, crime, and international politics.
Both platforms have sponsored the channel — Binance.US ran a sponsored campaign in May 2025, and Coinbase has a sponsorship relationship extending into mid-2026. The crypto partnerships align naturally with the podcast's coverage of digital assets, financial markets, and investment trends.
Yes, BTG Pactual — one of Brazil's largest investment banks — has partnered with the channel as a sponsor. This relationship reflects how the podcast bridges retail-level financial education with institutional-grade investment topics, giving it credibility within the Brazilian finance space.
Several videos carry English-language titles, including their CECOT and Bukele series, suggesting the channel intentionally titles or produces some content to reach international audiences. The primary production language remains Brazilian Portuguese, but this bilingual strategy appears to be a deliberate reach play toward English-speaking viewers.
Absolutely — hashtags like #fundosimobiliarios, #bolsadevalores, and #ações are central to the channel's identity, covering Brazilian real estate investment trusts, equities, and the broader financial market. The channel is also sponsored by Suno, a well-known Brazilian investment-analysis platform, reinforcing this personal-finance and market-education angle.
Despite producing content primarily in Brazilian Portuguese, Irmãos Dias Podcast draws nearly half of its audience from the United States — a remarkably high share for a non-English-native channel. This is likely driven by a combination of the Brazilian diaspora in the US, globally relevant topics like crypto, geopolitics, and international business, and some content that is titled or structured to surface in English-language searches.
The channel has surpassed 1 million subscribers on YouTube, placing it in the Macro creator tier. It has been growing at a consistent pace month over month, with an engagement rate running well above the category average for podcast-style content.
Irmãos Dias Podcast is based in Brazil, and content is produced primarily in Brazilian Portuguese. Despite that, the channel has built a genuinely international audience, with strong viewership in the United States, the United Kingdom, and other English-speaking markets alongside its Brazilian core.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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