United States
Irlrosie is a creator with a presence on YouTube (1,610,000 followers), Instagram (466,728 followers), TikTok (1,300,000 followers), based in United States.
Total Followers -0.1%
3.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.6M followers · 48% of audience
Engagement
6.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7K–$16K / IG post
The show, created by Cali10 Management in partnership with Fanvue, brings together 11 social media personalities across six destinations — including Miami, LA, Las Vegas, and Hawaii — while each creator develops their own swimwear brand. Rosie is listed as host.
Okumura landed a lead English-dub role in the Netflix anime series Sakamoto Days, with weekly episodes beginning January 11, 2025. She announced the role across her social channels.
Her Wikipedia filmography lists additional voice work on the Yakuza 0 Director's Cut, continuing her growth as a professional voice actress beyond YouTube.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +140 +0.0% | +0 +0.0% | +140 |
| Last 30 days | +0 +0.0% | -2147 -0.5% | +0 +0.0% | -2147 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Irlrosie is a creator with a presence on YouTube (1,610,000 followers), Instagram (466,728 followers), TikTok (1,300,000 followers), based in United States. Their content sits in the comedy space. Their YouTube bio reads: "Hey Everyone! I'm Rosie Okumura: voice actor, prankster, and musician in the band MODERNS. I use my random skills to prank scammers, and make you laugh all at the same time whenever humanly possible!". The full audience and engagement breakdown is below.
Irlrosie reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in comedy and related categories, Irlrosie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Irlrosie's tier (Macro, 3.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Rosie Okumura. She goes by the handle @irlrosie across all her social platforms but openly uses her full name in her YouTube bio and talent agency listings.
Rosie is a member of the band MODERNS, which has its own dedicated social presence at @modernsmusic. Alongside her voice acting and pranking content, music is one of the three main creative pillars she lists in her bios.
Yes, she is a professionally signed voice actor represented by two agencies: Dean Paranota Talent and Stewart Talent New York. She credits these trained vocal skills as the core tool behind her scam-baiting content.
She uses her professional voice acting range to adopt different characters and personas when engaging with scammers, keeping them on the line for extended periods — a technique known as scam baiting. The comedic performances are then edited into content for YouTube and TikTok, often captioned with lines like 'using my voice acting skills to prank idiot scammers.'
Scam baiting is the practice of deliberately engaging with scammers to waste their time and expose their tactics rather than becoming a victim. Rosie's angle is uniquely performance-driven — she leans into her voice acting training to make the interactions funnier and longer, and she uses hashtags like #scammingthescammer and #scambaiting to reach people searching that topic.
Bikini Island is a show or hosted project that Rosie fronts, with its own dedicated social account at @joinbikiniisland. She describes herself as the host and has been sharing updates and teasers about it across her channels.
IRL Investigations is a separate channel or project Rosie runs under the handle @irlinvestigations, distinct from her main @irlrosie presence. It appears to extend her investigator and scam-exposure angle into its own dedicated format.
Yes, ASMR is a recurring content strand for her, with hashtags like #asmr, #asmrsounds, and #asmrnotalking appearing regularly across her posts. Given her background as a trained voice actor, ASMR fits naturally alongside her other vocal-driven content.
Rosie is based in the United States, and roughly four out of five of her followers are also American. She posts primarily in English across YouTube, TikTok, and Instagram.
Rosie is active on YouTube, TikTok, and Instagram, with YouTube being her largest single platform, where she has surpassed one million subscribers. Across all three platforms combined she has built a following in the multi-million range, placing her in the Macro creator tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@irlrosie · YouTube
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