Last updated just now · Aug 3, 2026, 7:41 PM
Acting & Entertainment United States

Irisapatow

Full Creator Stats Live · Updated 2026-08-03

Iris Apatow is a Los Angeles-based actress who grew up in the public eye as the daughter of filmmaker Judd Apatow and actress Leslie Mann, appearing in her parents' films — including Knocked Up and This Is 40 — as a child.

NicheActing & Entertainment TierMacro Engagement6.8%

Total Followers +0.0%

1.3M

Across Instagram, TikTok

Primary Platform

YouTube

798K followers · 59% of audience

Engagement

6.8%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $12K–$28K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-08-03
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 798,064 +0 6.8% 0.5 12 days ago
TikTok 549,400 +0 5.2% 1 years ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days -160 -0.0% +0 +0.0% +0 +0.0% -160
Last 30 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 90 days -8380 -1.1% +0 +0.0% +0 +0.0% -8380
Last 365 days -8380 -1.1% +0 +0.0% +0 +0.0% -8380

Audience Demographics

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518K598K678K758K838K Aug 5Nov 4Feb 2May 3Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Irisapatow

Iris Apatow is a Los Angeles-based actress who grew up in the public eye as the daughter of filmmaker Judd Apatow and actress Leslie Mann, appearing in her parents' films — including Knocked Up and This Is 40 — as a child. She stepped into her own as an adult performer through the Netflix comedy series Love (2016–2018) and has since continued building a screen résumé that includes the Netflix comedy Unstable alongside Rob Lowe and the Prime Video series Pretty Lethal. Her social presence leans into her entertainment career rather than lifestyle vlogging, using Instagram as a promotional platform for projects and selective brand work, while her TikTok has been largely dormant. The ballet-and-blood aesthetic in her self-description reflects the darker, stylized tone of Pretty Lethal specifically.

Despite a relatively compact follower base for a macro-tier creator, Apatow draws engagement rates well above category norms — a signal that her audience is actively interested rather than passively accumulated. That audience skews young, female, and predominantly U.S.-based, which makes her a natural fit for the aspirational lifestyle and fashion brands she has worked with: Abercrombie & Fitch, Bvlgari, and Coach's Tabby bag campaign. These partnerships position her at the intersection of emerging actress and fashion-adjacent influencer, a lane several young Hollywood names have navigated with commercial success. As her film and television credits accumulate, her brand-partnership value is likely to track upward alongside her screen profile rather than social growth alone.

Brand fit

Why brands partner

Irisapatow reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Irisapatow offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Irisapatow's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Pretty Lethal on Prime Video and what is Iris Apatow's role?

Pretty Lethal is a Prime Video film Iris Apatow starred in, which she promoted with the tagline 'blood, sweat, and tutus' — pointing to a ballet-world thriller with a sharp, action-driven edge. The film arrived on Prime Video on March 25, 2025. It marks one of her most prominent streaming film credits and a stylistic departure from the comedic projects her family is best known for.

Is Iris Apatow in The Hunger Games: Sunrise on the Reaping?

Yes, Iris Apatow has posted about The Hunger Games: Sunrise on the Reaping, the prequel story centered on a young Haymitch Abernathy. Her posts reference character names tied to the project, confirming she has a role in the film. It represents one of the highest-profile franchise credits of her acting career so far.

Who are Iris Apatow's parents?

Iris Apatow is the daughter of filmmaker Judd Apatow and actress Leslie Mann. Judd is the writer-director behind Knocked Up, The 40-Year-Old Virgin, and Funny People, while Leslie has starred in films like The Other Woman alongside her husband's projects. Growing up on set gave Iris an unusually early and immersive introduction to the film industry.

Is Iris Apatow related to Maude Apatow from Euphoria?

Yes, Maude Apatow — widely known for playing Lexi Howard in HBO's Euphoria — is Iris's older sister. Both daughters of Judd Apatow and Leslie Mann, the two have pursued acting independently and built distinct careers. While Maude gained massive recognition through Euphoria, Iris has staked her own path through Unstable, Pretty Lethal, and the Hunger Games franchise.

Did Iris Apatow appear in her dad's movies as a kid?

Yes, Iris and her sister Maude both appeared as child actors in several of Judd Apatow's films, most notably Knocked Up (2007) and This Is 40 (2012), where they played the daughters of the main characters. Those early credits meant Iris was appearing in wide-release studio comedies well before most child actors get their first audition.

What is the show Unstable and is Iris Apatow in season 2?

Unstable is a Netflix workplace comedy starring Rob Lowe and his real-life son John Owen Lowe, and Iris Apatow is part of the ensemble cast. She confirmed her involvement in season 2, which launched in August 2026. The show blends eccentric corporate satire with a father-son dynamic at its center.

Does Iris Apatow have a Bvlgari deal?

Yes, Iris Apatow is a Bvlgari brand partner, which she discloses through posts tagged with #bvlgaripartner. The partnership puts her alongside a roster of celebrities the Italian luxury house typically aligns with film and fashion circles. It is one of the more prestigious sponsorships in her current brand portfolio.

Is Iris Apatow a Coach ambassador?

Yes, Iris Apatow has an active partnership with Coach, centered specifically on their Tabby bag line, with hashtags like #tabbybag, #coachny, and #inmytabby appearing in her sponsored content. Coach and Bvlgari are two of the most visible luxury brand relationships in her feed, alongside Abercrombie. Her audience skews heavily female and in the prime 18–34 demographic, which makes her a natural fit for aspirational fashion campaigns.

Was Iris Apatow at TIFF 2026?

Yes, Iris Apatow attended the Toronto International Film Festival in 2026, signaled by her use of #tiff26 in posts. TIFF appearances typically coincide with a project in the festival lineup, making her presence there a strong indicator of new work in the pipeline. Film festival circuits have become a regular part of her promotional calendar.

What social media is Iris Apatow most active on?

Iris Apatow is most consistently active on Instagram, where she maintains engagement that runs well above the category average — a meaningful signal given her Macro-tier following. She also has a TikTok presence, though her activity there has been sparse in recent years. YouTube is listed as her primary platform in creator directories, but Instagram is clearly the hub of her day-to-day content and brand partnerships.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 3, 2026, 7:41 PM · Slug: irisapatow

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