@irene.Martinho is a creator with a presence on Instagram (82,338 followers), YouTube (7,250 followers), TikTok (10,200 followers), based in HRV.
Total Followers -0.6%
100K
Across Instagram, YouTube, TikTok
Primary Platform
82K followers · 83% of audience
Engagement
0.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.6K–$4.1K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -41 -0.1% | -10 -0.1% | +0 +0.0% | -51 |
| Last 30 days | -526 -0.6% | -20 -0.3% | -90 -0.9% | -636 |
| Last 90 days | -1513 -1.8% | -10 -0.1% | -98 -1.0% | -1621 |
| Last 365 days | -1513 -1.8% | -10 -0.1% | -98 -1.0% | -1621 |
Daily follower snapshots from CreatorDB's longitudinal index.
@irene.Martinho is a creator with a presence on Instagram (82,338 followers), YouTube (7,250 followers), TikTok (10,200 followers), based in HRV. Their content sits in the personal development space. Their Instagram bio reads: "retired perfectionist helping ambitious girls take action ⟡ yoga + somatics teacher diaries positive psy | 20y journaling | 🇵🇹→🇭🇷 @wavesofthoughts.co". The full audience and engagement breakdown is below.
irene.Martinho reaches an audience concentrated in HRV primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Self-development / Journaling, a clear signal of fit for brands in those categories. Demonstrated partners include Thematic and Waves of Thoughts (wavesofthoughts.co). Engagement on Instagram runs around 0.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For HRV-focused brands in Self-development / Journaling and related categories, irene.Martinho offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @irene.Martinho's tier (Micro, 100K combined followers, HRV). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Irene herself flags the pronunciation in her YouTube bio: her first name is said ee-reh-ne, not the common English reading. Martinho is a Portuguese surname, which reflects her roots in Portugal before she relocated to Croatia.
The Happiness Diaries is a journal Irene designed and sells through her brand Waves of Thoughts. She shaped it around her own practice of more than 20 years of journaling and her background in positive psychology, translating both into structured prompts for everyday use.
Waves of Thoughts (wavesofthoughts.co) is Irene Martinho's own brand, home to her coaching work and journal products including the Happiness Diaries. She promotes it across Instagram, TikTok, and YouTube, and it functions as the business arm of her self-growth platform.
The phrase retired perfectionist is the cornerstone of Irene's personal brand, signalling that she lived with perfectionism herself before working through it. Her content is built on helping ambitious women move past that mindset and take action rather than waiting for ideal conditions.
Yes — her Instagram bio shows the path 🇵🇹→🇭🇷, confirming she relocated from Portugal to Croatia, where she is currently based. Despite that, her audience skews heavily toward English-speaking countries, with the United Kingdom and the United States making up her two largest viewer groups.
Soft discipline is a recurring concept in Irene's TikTok and broader content, describing a consistent but self-compassionate approach to personal growth that avoids rigid rules or harsh self-criticism. It sits at the intersection of her positive psychology background, her long journaling practice, and her somatics teaching.
Yes — she describes herself as a yoga and somatics teacher in her Instagram bio. Somatics is a body-centered practice focused on internal physical awareness, and Irene integrates both disciplines into her wider mindful self-development content alongside her coaching work.
Positive psychology is the scientific study of human strengths and well-being, emphasising what helps people flourish rather than fixing dysfunction. Irene holds a background in the field and applies its frameworks to her journaling prompts, coaching approach, and the self-growth content she publishes across platforms.
Irene has maintained a journaling practice for over 20 years, a detail she leads with across both her Instagram and YouTube bios as a mark of lived experience. That long-term habit directly inspired her to create the Happiness Diaries journal under her Waves of Thoughts brand.
Irene Martinho publishes on Instagram, YouTube, and TikTok, with Instagram carrying her largest following by a wide margin. Her YouTube channel leans toward longer mindful self-development videos, while her TikTok content centres on short-form journaling and soft discipline tips.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@irene.martinho · Instagram
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