Ireland is a creator with a presence on Instagram (523,226 followers), TikTok (560,000 followers), based in IRL.
Total Followers +0.0%
1.1M
Across Instagram, TikTok
Primary Platform
YouTube
523K followers · 48% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7.8K–$18K / IG post
Ireland lost on penalties to Czechia in the World Cup play-off semi-final on 26 March 2026, extending the team's absence from a major tournament finals since UEFA Euro 2016. Focus has since shifted to Euro 2028 qualifying.
The Republic of Ireland Women's National Team concluded their 2026 group stage campaign by securing a play-off berth for the 2027 FIFA Women's World Cup.
Manager Heimir Hallgrímsson publicly stated he would accept any decision by footballing authorities on where Ireland's home Nations League fixture against Israel would be played, amid ongoing debate about the match.
Ireland finished second in their qualifying group behind Portugal, with Parrott's crucial away goals against Hungary earning the team a World Cup play-off berth.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -105 -0.0% | +0 +0.0% | +0 +0.0% | -105 |
| Last 30 days | +366 +0.1% | +0 +0.0% | +0 +0.0% | +366 |
| Last 90 days | +6K +1.1% | +0 +0.0% | +0 +0.0% | +6K |
| Last 365 days | +6K +1.1% | +0 +0.0% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Nike Sportswear / Kit Supplier | Long-term partnership | Long-term | — | |
| Aviva Insurance / Stadium Naming Rights | Long-term partnership | Long-term | — |
Ireland is a creator with a presence on Instagram (523,226 followers), TikTok (560,000 followers), based in IRL. Their content sits in the football & sport space. Their YouTube bio reads: "The official TikTok of the Ireland National Teams! 🇮🇪⚽️". The full audience and engagement breakdown is below.
Ireland reaches an audience concentrated in IRL primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sportswear / Kit Supplier, Insurance / Stadium Naming Rights, a clear signal of fit for brands in those categories. Demonstrated partners include Nike and Aviva. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For IRL-focused brands in Sportswear / Kit Supplier and related categories, Ireland offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ireland's tier (Macro, 1.1M combined followers, IRL). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
COYBIG stands for Come On You Boys In Green, the rallying chant used to support the Republic of Ireland men's national football team. It references Ireland's iconic green kit and has been a fixture of fan culture and official team communications for decades, appearing constantly as a hashtag on the team's social accounts.
COYGIG stands for Come On You Girls In Green, the equivalent chant for the Republic of Ireland Women's National Team. The official Ireland football accounts use both COYBIG and COYGIG, reflecting their role as the home of both national sides on social media.
Robbie Brady scored a late header against Italy at Euro 2016 on June 22, 2016, sending the Republic of Ireland through the group stage of a major tournament. It is one of the most celebrated moments in recent Irish football history, creating iconic scenes among the travelling green army and is regularly revisited by the official accounts on milestone anniversaries.
Troy Parrott is a Republic of Ireland international striker who came through the Tottenham Hotspur academy before building his senior career across English and European football. He is a key attacking figure for the national team and one of the players most prominently featured across the official Ireland football social channels.
Chiedozie Ogbene is widely regarded as one of the quickest players in the Republic of Ireland squad, and the official team accounts have leaned into his pace with sprint-challenge style content. Born in Nigeria and raised in Ireland, he earned international eligibility through FIFA rules and has become a fan favourite in the green jersey.
Seamus Coleman is a veteran Republic of Ireland international who has captained the side for an extended period, playing at right back primarily for Everton throughout his club career. He is among the most-capped players in the squad's recent history and remains a respected leader and presence within the national team setup.
Ireland plays home internationals at the Aviva Stadium in the Lansdowne Road area of Dublin, a purpose-built arena shared with Irish rugby. The stadium is consistently referenced and tagged across the official Ireland football accounts and serves as the centrepiece venue for qualifiers and major friendlies.
Yes, the Republic of Ireland Women's National Team is fully active and a growing force in international football, regularly tagged as #irelandwnt across official channels. The official @irelandfootball accounts dedicate significant coverage to the women's side, including their group stage campaign in Grenoble which drew strong support from travelling fans.
The official Ireland football accounts cover both the men's and women's national teams, which draws a substantial female fanbase attracted to the rising profile of the Ireland Women's National Team. This dual-team focus makes the audience notably more female-skewed than most other national football team accounts globally, and it drives engagement rates well above the typical sports category benchmark.
The official Ireland National Teams presence spans YouTube, Instagram, and TikTok, with their TikTok bio explicitly identifying itself as the official account for both national teams. Across platforms combined, the accounts sit in the Macro tier with over a million followers, making them one of the more prominent football federation accounts in the British Isles.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ireland · YouTube
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