Iredefh is an English-language beauty creator whose platform presence spans Instagram and TikTok, with her larger and more active following on TikTok.
Total Followers +0.2%
774K
Across Instagram, TikTok
Primary Platform
269K followers · 35% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4K–$9.4K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +253 +0.1% | +0 +0.0% | +253 |
| Last 30 days | -511 -0.2% | +2K +0.4% | +0 +0.0% | +1K |
| Last 90 days | -296 -0.1% | +12K +2.4% | +0 +0.0% | +12K |
| Last 365 days | -296 -0.1% | +12K +2.4% | +0 +0.0% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Flower Knows (flowerknows_global) Beauty / Cosmetics | Sponsored content | TikTok | 2025–2026 | — |
| Cheeryep Makeup (cheeryep_makeup) Beauty / Cosmetics | Channel sponsor | TikTok | 2025–2026 | — |
Iredefh is an English-language beauty creator whose platform presence spans Instagram and TikTok, with her larger and more active following on TikTok. Her channel tagline — "life imitates art" — anchors a content style that leans decidedly editorial: cut-crease tutorials, glitter-heavy eye looks, doe-eye techniques, and flora-inspired makeup that treat the face as a canvas rather than a grooming exercise. Tutorial format is central to her output, with individual looks tied to a mood or occasion — date night, a seasonal aesthetic, a brand collaboration — giving her feed a cohesive, art-directed feel. Her TikTok engagement rate is notably strong for a creator at her follower tier, suggesting her tutorial content drives genuine saves, rewatches, and comment activity rather than passive scrolling.
Her audience skews heavily female and clusters in the 25–34 age range, with meaningful reach across the United States and United Kingdom — a primarily English-speaking base well-suited to Western beauty brands. Her existing sponsor mix is telling: Flower Knows and Cheeryep Makeup are both indie, aesthetics-forward beauty labels known for ornate packaging and niche positioning, signaling that Iredefh appeals to consumers who treat beauty as a collector's hobby rather than a utility purchase. This places her squarely in the artistic indie beauty segment rather than the mass-market or luxury tiers. As the indie beauty market continues to expand on social platforms, her tutorial-driven format and above-median engagement position her as a credible fit for brands seeking conversion-oriented placements with a creative, arts-influenced audience.
Iredefh reaches its audience primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include Flower Knows (flowerknows_global) and Cheeryep Makeup (cheeryep_makeup). Engagement on Instagram runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Beauty / Cosmetics and related categories, Iredefh offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Iredefh's tier (Mid, 774K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Iredefh's active discount code for Cheeryep Makeup is "iredefh", which gives shoppers 20% off at checkout. The partnership covers products like the Cheeryep Pillow Gem Eye Shadow, which has appeared directly in their tutorial content.
Yes, Flower Knows (@flowerknows_global) is one of iredefh's named brand partners, featured prominently across their date night and editorial makeup tutorials. Products like the Butterfly Cloud Collar Embossed range have been highlighted in these collaborations.
Iredefh focuses on cut crease eyeshadow, glitter eye looks, and the soft doe eyes aesthetic, blending precise technical technique with painterly, editorial-inspired color stories. Their tutorials range from romantic date night glam to intricate eyeshadow looks built around artistic color placement.
Yes, cut crease tutorials are one of iredefh's most consistent content formats, with styles like a rosy peach cut crease appearing regularly across their posts. TikTok is the primary platform where they walk viewers through each step in detail.
The phrase signals iredefh's core creative philosophy — treating makeup as a fine art medium rather than a routine beauty practice. Their content leans into painterly aesthetics, curated color palettes, and editorial technique rather than straightforward trend-chasing.
Date night makeup is a recurring content series for iredefh, typically built around deep tones, cut crease work, and polished soft-glam finishes. Several of these tutorials have been produced in partnership with Flower Knows, tying the aesthetic to the brand's styling.
The doe eyes technique is a signature style in iredefh's repertoire, using shadow placement, liner shaping, and lash work to create a wide, rounded eye illusion. It appears as a standalone tutorial format and also weaves into their glitter and eyeshadow look content.
Iredefh's confirmed brand partners include Flower Knows and Cheeryep Makeup, both positioned as aesthetic, editorial-leaning beauty brands that align with iredefh's artistic content style. The Cheeryep partnership includes a named discount code, while the Flower Knows work centers around product-integrated tutorials.
Iredefh is active on both TikTok and Instagram, with their largest following on TikTok and a strong secondary audience on Instagram. Their TikTok engagement also runs well above the typical category benchmark, suggesting the platform is where their most active community is concentrated.
Nearly half of iredefh's total audience is based in the United States, making it their dominant market by a wide margin. The United Kingdom and India represent the next largest audience segments, giving iredefh meaningful reach across English-speaking markets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@iredefh · Instagram
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