Data refreshed Sep 22, 2026 · 12:07 PM UTC
Health & Science Education United States

Instituteofhumananatomy

Full Creator Stats Live · Updated 2026-09-22

The Institute of Human Anatomy is a US-based science education channel founded and fronted by Jonathan Bennion, built around a defining hook: direct access to a professional cadaver laboratory in Utah.

NicheHealth & Science Education TierMega Engagement1.6%

Total Followers +0.7%

13.5M

Across Instagram, TikTok

Primary Platform

Instagram

2.4M followers · 18% of audience

Engagement

1.6%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $28K–$66K / IG post

Quick facts
  • 13.5M combined followers across 2 platforms.
  • Mega creator tier — United States.
  • 1.5% headline engagement.
  • Niche: All.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 2,371,284 -7K 1.6% 9.6 today
TikTok 11,100,000 +98K 7.8% 7.9 1 day ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days -1660 -0.1% +89K +0.8% +0 +0.0% +87K
Last 30 days -7114 -0.3% +98K +0.9% +0 +0.0% +91K
Last 90 days -1186 -0.1% +102K +0.9% +0 +0.0% +101K
Last 365 days -1186 -0.1% +102K +0.9% +0 +0.0% +101K

Audience Demographics

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979K3.8M6.6M9.4M12.2M Sep 25Dec 24Mar 25Jun 23Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Instituteofhumananatomy

The Institute of Human Anatomy is a US-based science education channel founded and fronted by Jonathan Bennion, built around a defining hook: direct access to a professional cadaver laboratory in Utah. IOHA produces anatomy and physiology content that bridges clinical education and mass-market curiosity — explaining structures like the ACL, the thyroid gland, and the nervous system using real human specimens rather than textbook diagrams or 3D renders. That access to an actual dissection lab gives the channel a credibility and visual specificity that distinguishes it from nearly every other science creator operating at comparable scale.

Brand fit

Why brands partner

Instituteofhumananatomy reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Instituteofhumananatomy offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Instituteofhumananatomy's tier (Mega, 13.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Does Institute of Human Anatomy use real human cadavers in their videos?

Yes, all dissection-based content is filmed in a real cadaver lab using actual donated human bodies. This is what separates the channel from textbook diagrams or 3D model animations — viewers are seeing real human tissue, organs, and structures, often in close detail that medical students wouldn't encounter until professional training.

Are the bodies at Institute of Human Anatomy donated?

Yes, every cadaver used in their content comes from individuals who chose to donate their bodies to science before death. Body donation is a legal, regulated process in the United States, and donated cadavers are the foundation of anatomical and medical education at institutions across the country.

Is the Institute of Human Anatomy a real school or accredited program?

The Institute of Human Anatomy is a private educational facility, not a traditional degree-granting or accredited academic institution. Their mission is making anatomical science accessible to the general public — not just enrolled medical or nursing students — which is what drives their social media presence across YouTube, TikTok, and Instagram.

Where is the Institute of Human Anatomy located?

The Institute of Human Anatomy is based in Salt Lake City, Utah. All of their cadaver lab content is filmed inside their physical facility there, which also serves as the base for in-person educational experiences they offer to the public.

Can regular people visit or tour the Institute of Human Anatomy?

The Institute of Human Anatomy has offered guided in-person lab experiences and tours open to the general public, not just students or medical professionals. These events give participants a rare opportunity to observe real human anatomy up close in a structured, educational setting that goes beyond what the videos show.

Is cadaver content actually allowed on TikTok and YouTube?

Cadaver-based content occupies a grey area under both platforms' content policies, and Institute of Human Anatomy has had to frame its material carefully as scientific and educational to stay within guidelines. The channel's academic presentation style — instructors explaining rather than sensationalizing — is likely why it has remained accessible and has grown to tens of millions of followers across both platforms.

Why does Institute of Human Anatomy have so many female followers?

The channel's audience skews heavily female, which closely mirrors the demographics of health science fields in the United States — nursing, pre-med, physical therapy, and allied health programs are all majority-female. The educational framing of content resonates strongly with people studying or working in healthcare who want real anatomical context beyond what their coursework provides.

What body systems and topics does Institute of Human Anatomy actually cover?

Content spans a broad range of human anatomy and physiology — from specific joints and injury mechanics like ACL tears in the knee, to endocrine topics like how the thyroid gland and brain interact to control metabolism, to major systems including the nervous system, muscular system, and more. A recurring approach is tying anatomical detail to real-world questions people actually wonder about, making it relevant beyond a classroom.

What does IOHA stand for?

IOHA stands for Institute of Human Anatomy, and it's the shorthand the channel uses across all platforms. The branded hashtag #iohaanatomy appears consistently across their TikTok and Instagram content to help viewers find and organize community posts connected to the channel.

Why did Institute of Human Anatomy blow up on TikTok specifically?

Short-form video turned out to be a natural fit for anatomy education — a single focused question about one body part or biological mechanism fits perfectly into under a minute and drives strong curiosity and rewatch behavior. The channel leaned into hashtags like #learnontiktok and #anatomyandphysiology at a time when educational science content was surging on the platform, and the visual novelty of a real cadaver lab gave it an immediate hook that illustration-based competitors couldn't match.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 12:07 PM UTC · Slug: instituteofhumananatomy

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