Inna is a creator with a presence on Instagram (3,585,750 followers), YouTube (8,400,000 followers), TikTok (1,900,000 followers), based in ROU.
Total Followers -0.1%
13.9M
Across Instagram, YouTube, TikTok
Primary Platform
3.6M followers · 26% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $43K–$100K / IG post
Following the European leg, INNA extended her ECHOES Tour to the US, with dates confirmed in Atlanta, Houston, Los Angeles, Chicago, New York, and Seattle through November–December 2026.
Released June 12, 2026 via Global Records, 'Wizz Away' is a travel-themed pop dance track co-written by INNA, marking a notable brand-integrated music release with budget airline Wizz Air.
Dropping June 19, 2026 via Global Records, 'Morenito' is a Spanish-language, Latin-flavoured EDM dance track produced by Alex Cotoi, arriving alongside a fiesta-themed music video.
According to INNA's Wikipedia discography, '7 zile' topped Romania's singles chart in 2026, continuing a string of number-ones that stretches back to her 2008 debut 'Hot'.
Announced in March 2025 and kicking off in April, the tour followed two sold-out solo shows in Warsaw in December 2024 and marked one of her most expansive live runs to date.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -2151 -0.1% | +0 +0.0% | +0 +0.0% | -2151 |
| Last 30 days | -7530 -0.2% | +0 +0.0% | +0 +0.0% | -7530 |
| Last 90 days | +13K +0.4% | +20K +0.2% | +0 +0.0% | +33K |
| Last 365 days | +13K +0.4% | +20K +0.2% | +0 +0.0% | +33K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Lidl Romania Retail / Grocery | Sponsored content | 2023–2024 | — | |
| Wizz Air Travel / Aviation | Sponsored content | YouTube | 2024 | — |
Inna is a creator with a presence on Instagram (3,585,750 followers), YouTube (8,400,000 followers), TikTok (1,900,000 followers), based in ROU. Their content sits in the music space. Their Instagram bio reads: "Tickets for my shows in Warsaw 👇🏻". The full audience and engagement breakdown is below.
Inna reaches an audience concentrated in ROU primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Retail / Grocery, Travel / Aviation, a clear signal of fit for brands in those categories. Demonstrated partners include Lidl Romania and Wizz Air. Engagement on Instagram runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ROU-focused brands in Retail / Grocery and related categories, Inna offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Inna's tier (Mega, 13.9M combined followers, ROU). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Inna's real name is Elena Alexandra Apostoleanu. She adopted the stage name Inna when she launched her music career in Romania, and it became the name her global fanbase knows her by.
Inna broke through globally with "Hot" in 2008, produced by the Romanian duo Play & Win. The track became a major hit across Europe and beyond, establishing her as one of Romania's biggest pop exports and a fixture in European club culture.
The ECHOES tour is Inna's active concert run, which she promotes across all her social platforms and through her official website at innaofficial.com. It represents her continued commitment to live performance, with dates spanning multiple countries including stops in Warsaw.
Inna is signed to Global Records, one of the most prominent independent entertainment labels in Eastern Europe, based in Romania. The label handles her music releases, licensing, and international bookings, and has played a central role in her career longevity.
Yes, Inna has worked with Lidl Romania in a sponsored capacity, with posts tagged #lidlromania and #lidlromania15ani — the latter tied to Lidl's 15th anniversary in Romania. The collaboration also included Parkside, a Lidl own-brand product line, reflecting her appeal as a mainstream commercial partner in her home market.
Dance Queen House is a content project associated with Inna, referenced regularly in her post hashtags. It connects to her long-established identity as a leading voice in European dance-pop and serves as a creative umbrella for performances and collaborative content.
florianrus is a Romanian music producer and artist who collaborated with Inna on "7 Dias," one of her recent releases. The track blends Inna's signature dance-pop energy with contemporary production, continuing her pattern of working closely with artists from within the Romanian music scene.
Yes, Inna collaborated with Norwegian DJ and producer Matoma on "Dream Out Loud." Matoma is known for his feel-good, tropical-influenced production style, which pairs naturally with Inna's upbeat dance sound.
Inna is from Mangalia, a coastal city in southern Romania. Despite her Romanian roots, she has built a genuinely international career and is widely regarded as one of the country's most successful music exports, performing regularly across Europe and beyond.
Surprisingly, Inna's single largest audience is in the United States, which makes up the biggest share of her following, far outpacing Romania itself. The United Kingdom and India also feature prominently, reflecting how thoroughly her dance-pop appeal has crossed regional and cultural boundaries.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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