Data refreshed Oct 29, 2026 · 3:11 AM UTC
Music 🏳 ROU

Inna

Full Creator Stats Live · Updated 2026-10-29

Inna is a creator with a presence on Instagram (3,585,750 followers), YouTube (8,400,000 followers), TikTok (1,900,000 followers), based in ROU.

NicheMusic TierMega Engagement4.1%

Total Followers -0.1%

13.9M

Across Instagram, YouTube, TikTok

Primary Platform

Instagram

3.6M followers · 26% of audience

Engagement

4.1%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $43K–$100K / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-10-29
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 3,585,750 -8K 4.1% 0.7 2 days ago
YouTube 8,400,000 +0 3.9% 0.9 8 days ago
TikTok 1,900,000 +0 8.6% 3.7 1 day ago

Growth Trend

Last 365 days
WindowInstagramYouTubeTikTokCombined
Last 7 days -2151 -0.1% +0 +0.0% +0 +0.0% -2151
Last 30 days -7530 -0.2% +0 +0.0% +0 +0.0% -7530
Last 90 days +13K +0.4% +20K +0.2% +0 +0.0% +33K
Last 365 days +13K +0.4% +20K +0.2% +0 +0.0% +33K

Audience Demographics

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784K2.9M5M7.1M9.2M Oct 30Jan 28Apr 29Jul 29Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content Instagram 2023–2024 —
Sponsored content YouTube 2024 —
Background

About Inna

Inna is a creator with a presence on Instagram (3,585,750 followers), YouTube (8,400,000 followers), TikTok (1,900,000 followers), based in ROU. Their content sits in the music space. Their Instagram bio reads: "Tickets for my shows in Warsaw 👇🏻". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Inna reaches an audience concentrated in ROU primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Retail / Grocery, Travel / Aviation, a clear signal of fit for brands in those categories. Demonstrated partners include Lidl Romania and Wizz Air. Engagement on Instagram runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ROU-focused brands in Retail / Grocery and related categories, Inna offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Inna's tier (Mega, 13.9M combined followers, ROU). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Inna's real name?

Inna's real name is Elena Alexandra Apostoleanu. She adopted the stage name Inna when she launched her music career in Romania, and it became the name her global fanbase knows her by.

What song made Inna famous internationally?

Inna broke through globally with "Hot" in 2008, produced by the Romanian duo Play & Win. The track became a major hit across Europe and beyond, establishing her as one of Romania's biggest pop exports and a fixture in European club culture.

What is Inna's ECHOES tour?

The ECHOES tour is Inna's active concert run, which she promotes across all her social platforms and through her official website at innaofficial.com. It represents her continued commitment to live performance, with dates spanning multiple countries including stops in Warsaw.

What label is Inna signed to?

Inna is signed to Global Records, one of the most prominent independent entertainment labels in Eastern Europe, based in Romania. The label handles her music releases, licensing, and international bookings, and has played a central role in her career longevity.

Does Inna have a partnership with Lidl Romania?

Yes, Inna has worked with Lidl Romania in a sponsored capacity, with posts tagged #lidlromania and #lidlromania15ani — the latter tied to Lidl's 15th anniversary in Romania. The collaboration also included Parkside, a Lidl own-brand product line, reflecting her appeal as a mainstream commercial partner in her home market.

What is Dance Queen House?

Dance Queen House is a content project associated with Inna, referenced regularly in her post hashtags. It connects to her long-established identity as a leading voice in European dance-pop and serves as a creative umbrella for performances and collaborative content.

Who is florianrus and what is their song "7 Dias" with Inna?

florianrus is a Romanian music producer and artist who collaborated with Inna on "7 Dias," one of her recent releases. The track blends Inna's signature dance-pop energy with contemporary production, continuing her pattern of working closely with artists from within the Romanian music scene.

Did Inna and Matoma actually make a song together?

Yes, Inna collaborated with Norwegian DJ and producer Matoma on "Dream Out Loud." Matoma is known for his feel-good, tropical-influenced production style, which pairs naturally with Inna's upbeat dance sound.

Where is Inna originally from?

Inna is from Mangalia, a coastal city in southern Romania. Despite her Romanian roots, she has built a genuinely international career and is widely regarded as one of the country's most successful music exports, performing regularly across Europe and beyond.

Where are Inna's biggest fans located — is it mostly Romania?

Surprisingly, Inna's single largest audience is in the United States, which makes up the biggest share of her following, far outpacing Romania itself. The United Kingdom and India also feature prominently, reflecting how thoroughly her dance-pop appeal has crossed regional and cultural boundaries.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 29, 2026, 3:11 AM UTC · Slug: inna

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