Brazil
InfoMoney is Brazil's most established digital media brand dedicated to economics, personal finance, and investment journalism.
Total Followers +1.2%
3.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
772K followers · 20% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $34K–$80K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +3K +0.4% | +1K +0.0% | +1K +0.6% | +6K |
| Last 30 days | +9K +1.2% | +20K +0.7% | +17K +7.0% | +47K |
| Last 90 days | +18K +2.4% | +47K +1.6% | +55K +22.3% | +120K |
| Last 365 days | +18K +2.4% | +47K +1.6% | +55K +22.3% | +120K |
Daily follower snapshots from CreatorDB's longitudinal index.
InfoMoney is Brazil's most established digital media brand dedicated to economics, personal finance, and investment journalism. Launched in the early 2000s and later brought into the XP Inc. ecosystem, it has grown into a multi-platform operation with a reach spanning millions of followers across YouTube, Instagram, and TikTok. Its editorial mission centers on translating complex macroeconomic developments — interest rate decisions, central bank policy, publicly traded Brazilian equities — into accessible reporting aimed at retail investors and the financially engaged public. The channel's hashtag activity around tickers like GOLL4, AZUL4, and OIBR3, alongside regular coverage of the Federal Reserve and Brazilian Selic rate movements, signals a core audience that actively monitors markets rather than passively consuming general news.
Infomoney reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Finance / Fintech, a clear signal of fit for brands in those categories. Demonstrated partners include XP Inc.. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Finance / Fintech and related categories, Infomoney offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Infomoney's tier (Macro, 3.9M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Infomoney is Brazil's largest financial and economic media ecosystem, covering economy, investments, personal finance, business, and careers across YouTube, Instagram, TikTok, and Telegram. Its stated mission is to translate complex financial information into plain language for everyday Brazilians, from casual savers to active stock market investors.
Stock Pickers (@stockpickers_) is Infomoney's dedicated investment podcast and show, sitting within the same media ecosystem. It focuses on deeper stock market analysis and investment strategy, complementing Infomoney's broader daily financial news coverage.
Do Zero ao Topo (meaning 'From Zero to the Top') is a channel and show in the Infomoney ecosystem, carried under the handle @dozeroaotopo_oficial. It focuses on entrepreneurship, career growth, and personal finance success stories, offering a softer complement to Infomoney's harder market and economic news.
Yes — Infomoney links directly to free courses and guides on personal finance from their Instagram profile. This is part of their broader mission to make financial education accessible to everyday Brazilians, not just professional investors or traders.
Yes, Infomoney runs an active Telegram channel that they promote alongside YouTube and Instagram. It's used to push breaking market news, rate decisions, and economic analysis in real time, which is especially valuable to investors who track intraday market moves.
Juros (interest rates) are among Infomoney's most consistent editorial topics, with coverage of every Copom meeting and SELIC announcement. Because the SELIC rate directly shapes Brazilian fixed-income returns, equity valuations, and consumer credit, Infomoney treats each rate decision as a major news event.
Infomoney regularly covers individual Brazilian equities including airline stocks like GOLL4 (Gol) and AZUL4 (Azul), the telecom play OIBR3 (Oi), and pulp-and-paper names like SUZANO and KLABIN. These appear among their most-used hashtags, reflecting a strong focus on volatile mid-to-large-cap names on the B3 exchange.
Yes — US Federal Reserve meetings are consistent editorial territory for Infomoney. Because Fed rate policy drives global risk appetite and directly influences the dollar-real exchange rate and Brazilian bond yields, Infomoney contextualizes each Fed decision specifically for its Brazilian investor audience.
Infomoney covers Brazilian politics and STF rulings when they carry clear economic or market implications. Their content treats politically driven regulatory changes, fiscal policy disputes, and judicial decisions affecting business as financial news, not purely political commentary.
Infomoney's audience skews heavily male — roughly three-quarters — and trends older, with the largest share of viewers aged 35 and above. This matches the profile of Brazilians who are already active in the stock market or managing savings and retirement planning, rather than younger audiences just beginning their financial journey.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@infomoney · YouTube
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