India
The @india handle on Instagram is one of the most strategically valuable vanity handles in South Asian digital media — a single-word, country-level identifier that carries inherent authority.
Total Followers +1.2%
8.5M
Across Instagram
Primary Platform
8.5M followers · 100% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $102K–$238K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 8,486,843 | +104K | 4.6% | — | 10 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +31K +0.4% | +0 +0.0% | +0 +0.0% | +31K |
| Last 30 days | +104K +1.2% | +0 +0.0% | +0 +0.0% | +104K |
| Last 90 days | +627K +7.4% | +0 +0.0% | +0 +0.0% | +627K |
| Last 365 days | +627K +7.4% | +0 +0.0% | +0 +0.0% | +627K |
Daily follower snapshots from CreatorDB's longitudinal index.
The @india handle on Instagram is one of the most strategically valuable vanity handles in South Asian digital media — a single-word, country-level identifier that carries inherent authority. The account operates under the Travly network and functions less as a personal creator and more as an editorial content hub celebrating Indian culture, heritage, and national identity. Its content mix is distinctly archival and pride-driven: #OnThisDay historical moments, tributes to Indian trailblazers such as Sania Mirza and Zubeen Garg, spotlights on Indian women excelling globally, and sweeping celebrations of regional diversity. The visual and editorial tone leans patriotic and aspirational, positioning the channel as a digital cultural record of India's achievements rather than a conventional travel or lifestyle feed.
INDIA 2 reaches an audience concentrated in India primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Travel, a clear signal of fit for brands in those categories. Demonstrated partners include Travly. Engagement on Instagram runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Travel and related categories, INDIA 2 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at INDIA 2's tier (Mega, 8.5M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
No, the @india Instagram account is not an official government page. It is a privately run cultural and travel page explicitly powered by @Travly, a commercial travel company that also promotes hotel deals through the account.
Travly is a travel company that positions itself as the cheapest place to find hotels. It operates the @india account as a destination-inspiration and brand-awareness channel, using India's cultural and historical content to attract a travel-minded audience rather than promoting deals directly in every post.
As of mid-2026, the account has not posted in roughly nine months, with its last upload dating to late 2025. Despite the inactivity, the account maintains over 8.5 million followers, suggesting the historical and cultural content it published continues to draw organic interest.
Yes, on-this-day history is a core content pillar for the account. Hashtags like #onthisday, #indianhistory, #historicmoments, and #goldenmilestones appear consistently, and captions are written to evoke the emotional significance of specific historic dates for Indian audiences.
Around a quarter of @india's audience is based in the United Kingdom, which reflects the large Indian diaspora community there. Patriotic and cultural pride content — covering history, legendary figures, and regional diversity — tends to resonate strongly with diaspora communities looking to stay connected to their roots.
The account has featured profiles of people including Sania Mirza, celebrated as a Wimbledon title-winning inspiration, and Zubeen Garg, the beloved Assamese singer described as a national heartthrob. The page regularly spotlights Indian women achieving on the world stage across sports, culture, and other fields.
Yes, @india published a post honoring Sania Mirza as India's first woman to win a Wimbledon title, framing her as a continuing source of national inspiration. This kind of celebratory, pride-forward content is typical of the account's approach to Indian sporting history.
Yes, #indianairforce is one of the account's consistently used hashtags, indicating that military pride and defense heritage are part of its broader Indian patriotism content mix. This sits alongside historical, cultural, and women's achievement posts as recurring themes.
The @india account has grown to over 8.5 million followers on Instagram, placing it firmly in the Mega creator tier. Its audience skews young — predominantly 18-to-34-year-olds — and is split fairly evenly between women and men, with the largest concentrations in India and the UK.
The page blends Indian history and heritage, cultural pride, profiles of national legends, regional diversity across India's states, Indian military milestones, and celebration of Indian women's global achievements. Travel inspiration and hotel discovery through Travly underpin the commercial side of the account.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@india · Instagram
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