United Kingdom
Naseem Shah is a Pakistani fast bowler who broke into international cricket as a teenager, making his Test debut for Pakistan in late 2019 and quickly…
Total Followers +0.1%
5.5M
Across Instagram, TikTok
Primary Platform
2.7M followers · 49% of audience
Engagement
6.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $33K–$77K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +6K +0.2% | +0 +0.0% | +0 +0.0% | +6K |
| Last 30 days | +8K +0.3% | +0 +0.0% | +0 +0.0% | +8K |
| Last 90 days | +2K +0.1% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +0.1% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Pepsi FMCG / Beverages | Sponsored content | 2024–Long-term | — | |
| The Pindiz Cricket / Sports community | Brand ambassador | Long-term | — |
Naseem Shah is a Pakistani fast bowler who broke into international cricket as a teenager, making his Test debut for Pakistan in late 2019 and quickly establishing himself as one of the country's most promising pace talents. Born in Lower Dir, Khyber Pakhtunkhwa, he is ethnically Pashtun — a thread that surfaces in his social content through occasional Pashto captions, particularly around religious holidays. His cricketing identity is anchored in Rawalpindi, which the recurring #MadeOfPindi and #WeThePindiz tags make explicit, and his formal affiliation with the Pakistan Cricket Board sits prominently in both his Instagram and TikTok profiles. Beyond international duties, he competes in the ILT20 franchise circuit for the Desert Vipers, extending his visibility into the Gulf cricket market during the subcontinental off-season.
Across both Instagram and TikTok, Naseem leans into a personality-first content style — landscape photography, Eid family moments, and captions that frame themselves around authenticity rather than curated perfection. This approach produces engagement rates significantly above the sportsperson category median, signaling an audience that follows the individual as much as the cricketer. His following is concentrated among South Asian diaspora communities in the UK, India, and the United States, and trends notably female for an athlete account, a demographic profile that appeals to consumer brands targeting younger South Asian markets. Pepsi Pakistan is a visible commercial partner, with branded captions delivered in colloquial Urdu that mirror the casual register of his organic content. As T20 franchise cricket continues to expand its global footprint and the ILT20 grows its international broadcast reach, Naseem Shah is positioned as a credible crossover figure — a sportsperson with a genuine lifestyle audience and the brand-fit range to move between cricket equipment, youth beverages, and apparel categories.
Inaseemshah reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward FMCG / Beverages, Cricket / Sports community, a clear signal of fit for brands in those categories. Demonstrated partners include Pepsi and The Pindiz. Engagement on Instagram runs around 6.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Inaseemshah's tier (Mega, 5.5M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Yes, it is one of the most iconic moments in recent Pakistan cricket. In the Asia Cup 2022, Naseem Shah came in as a lower-order bat and struck two consecutive sixes off Fareed Ahmad to snatch a stunning victory for Pakistan. The clip went massively viral, turning him into a social media superstar well beyond traditional cricket audiences.
Naseem Shah is part of the Desert Vipers franchise in the DP World ILT20, the UAE-based T20 league. He regularly uses the Desert Vipers hashtag and branding across his social media, and the league has become one of the key franchise tournaments he competes in alongside international duty with Pakistan.
The Pindiz is a cricket franchise that Naseem Shah is officially affiliated with, tagged directly in his Instagram bio. The name ties into the Rawalpindi identity he celebrates through hashtags like #MadeofPindi and #WethePindiz, representing a strong regional pride that runs through his personal brand.
Yes, Pepsi is one of Naseem Shah's named brand partners and among the most visible on his feed. His posts mix Urdu flair with direct campaign lines like "Pepsi ke liye feeling toh strong hai," delivering brand content in a naturalistic, personality-driven style that fits his overall tone.
Naseem Shah is widely regarded as one of Pakistan's quickest pace bowlers, consistently clocking speeds above 145–150 km/h. His raw pace at a very young age is a core part of his identity as a cricketer and a key reason he attracted international attention so early in his career.
Naseem Shah is of Pashtun heritage from Khyber Pakhtunkhwa, and he naturally incorporates Pashto into his posts — especially during occasions like Eid. Captions wishing fans a blessed Eid in Pashto are a genuine expression of his cultural roots and resonate strongly with his Pashtun fanbase across Pakistan and the diaspora.
Naseem Shah was born in Shah Kot in Khyber Pakhtunkhwa, but Rawalpindi — "Pindi" — is his cricketing home through his domestic team affiliation. He leans heavily into that identity through #MadeofPindi branding and his connection with The Pindiz franchise, making Rawalpindi central to how he presents himself publicly.
Naseem Shah was born in early 2003, putting him in his early twenties as of 2026 — remarkably young for someone who has already made a major international impact. His age is part of what makes him such a talking point; he has been playing at the highest level of cricket since his mid-teens.
Naseem Shah's social audience skews notably toward women, which is unusual for a pace bowler's account. His combination of youthful looks, warm family and Eid content, and charismatic personality draws a lifestyle-oriented fanbase alongside traditional cricket followers, giving him engagement rates running well above the category average.
Naseem Shah is currently based in the United Kingdom, which is listed as his primary country on his social profiles. The UK is also the single largest segment of his audience, likely reflecting both the Pakistani diaspora community there and his presence during county cricket stints and franchise league schedules.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@inaseemshah · Instagram
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