Data refreshed Sep 25, 2026 · 2:18 AM UTC
Sustainable Fashion & Lifestyle 🏳 —

Imperfectidealist

Full Creator Stats Live · Updated 2026-09-25

Imperfectidealist is a creator with a presence on YouTube (15,800 followers), Instagram (66,274 followers), TikTok (76,000 followers).

NicheSustainable Fashion & Lifestyle TierMid Engagement5.8%
Get full data access → @imperfectidealist on YouTube

Total Followers +4.5%

158K

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

16K followers · 10% of audience

Engagement

5.8%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $1.3K–$3.3K / IG post

Imperfectidealist on Instagram
Imperfectidealist on Instagram
Imperfectidealist on Instagram
Imperfectidealist on Instagram
View on Instagram 40K likes →
View on Instagram 30K likes →
View on Instagram 10K likes →
View on Instagram 4K likes →
Recent news · 2 items

Performance Across Platforms

Updated 2026-09-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 15,800 +307 5.8% 2.1 10 days ago
Instagram 66,274 +6K 4.6% 3.5 today
TikTok 76,000 +760 9.5% 3 2 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +101 +0.6% +398 +0.6% +114 +0.1% +613
Last 30 days +307 +1.9% +6K +9.2% +760 +1.0% +7K
Last 90 days +411 +2.6% +10K +15.3% +1K +1.4% +12K
Last 365 days +411 +2.6% +10K +15.3% +1K +1.4% +12K

Audience Demographics

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1K22K43K63K84K Sep 27Dec 26Mar 27Jun 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Imperfectidealist

Imperfectidealist is a creator with a presence on YouTube (15,800 followers), Instagram (66,274 followers), TikTok (76,000 followers). Their content sits in the sustainable fashion & lifestyle space. Their YouTube bio reads: "Trying to live a conscious, active, joyful life—join me! I'm Lily, and this channel is about sustainable fashion and conscious living. I share long-term reviews of sustainable brands, practical sustainability tips, and my active travel adv". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Imperfectidealist reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in fashion and related categories, Imperfectidealist offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Imperfectidealist's tier (Mid, 158K combined followers, —). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Imperfectidealist's real name?

Her name is Lily. She introduces herself by her first name in her YouTube channel description, Instagram, and TikTok profiles, while using "Imperfectidealist" as her brand handle across all platforms.

What does the name "Imperfectidealist" mean?

The name fuses "imperfect" and "idealist," capturing her core message that you don't have to be flawless to pursue a more sustainable, conscious lifestyle. It shows up in how she frames her content — she describes herself as "trying" to live that life, not claiming she has it figured out.

Does Imperfectidealist forage wild food?

Yes. She has posted content about foraging, including a video on pawpaws — described as the largest edible fruit native to North America — complete with tasting notes on their custard-like texture. Foraging fits squarely into her broader conscious-living and connection-to-nature ethos.

Does Imperfectidealist sew her own clothes?

Sewing features in her YouTube content alongside her sustainable fashion and how-to-style videos. Making or mending your own garments aligns directly with her slow fashion values of consuming less and being more intentional about what you wear.

Does Imperfectidealist travel solo?

Solo travel is a signature part of her brand, highlighted in every platform bio she maintains. She covers adventure travel as well as hiking and running trips, treating active exploration as central to her "conscious, joyful life" rather than a separate category.

Does Imperfectidealist do closet cleanout videos?

Yes, closet cleanouts are a recurring format in her content, tagged under #closetcleanout. These videos connect to her slow fashion and ethical fashion philosophy, guiding viewers to think critically about what they own and whether it aligns with their values.

Does Imperfectidealist have a blog?

Yes, and she specifically says she is "more active" on her blog than on YouTube. Her written content runs alongside her Instagram and TikTok presence, with the blog going deeper on topics like sustainable brand reviews and practical sustainability tips.

Does Imperfectidealist post about hiking and running?

Hiking and running are core threads of her content across every platform she's on. She uses hashtags like #womenwhohike and frames outdoor movement as part of her active, conscious lifestyle rather than treating it as a separate fitness niche.

Where does Imperfectidealist live?

She's based in New York City, listed as her location on both Instagram and TikTok. Her TikTok bio notes "NYC/elsewhere," reflecting how frequently solo travel takes her away from home for her adventure and travel content.

What platforms is Imperfectidealist on?

She posts across YouTube, Instagram, TikTok, and a personal blog. Instagram and TikTok are updated most frequently, while her YouTube channel focuses on longer-form sustainable brand reviews, sewing content, and travel videos.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 25, 2026, 2:18 AM UTC · Slug: imperfectidealist

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