Imaniathome is a creator with a presence on YouTube (28,500 followers), Instagram (154,604 followers), TikTok (107,500 followers).
Total Followers +0.5%
291K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
29K followers · 10% of audience
Engagement
8.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.1K–$7.7K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +155 +0.1% | +0 +0.0% | +155 |
| Last 30 days | +405 +1.4% | +788 +0.5% | +301 +0.3% | +1K |
| Last 90 days | +405 +1.4% | +4K +2.6% | +409 +0.4% | +5K |
| Last 365 days | +405 +1.4% | +4K +2.6% | +409 +0.4% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
Imaniathome is a creator with a presence on YouTube (28,500 followers), Instagram (154,604 followers), TikTok (107,500 followers). Their content sits in the home & diy space. Their YouTube bio reads: "Rent or Own, Love Your Home I share all things beautiful from decor and DIY to fashion and makeup… https://bio.site/Imaniathome For partnerships: imani@imaniathome.com". The full audience and engagement breakdown is below.
Imaniathome reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a diy creator they map naturally to brands targeting that space. Demonstrated partners include Valspar. Engagement on YouTube runs around 8.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in diy and related categories, Imaniathome offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Imaniathome's tier (Mid, 291K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Done List Challenge is an ongoing series on Imaniathome's channel where she systematically tackles home projects she has been putting off. The first week of the challenge featured a full tutorial on how to reupholster a vintage chair, giving viewers a practical, step-by-step look at refreshing secondhand furniture on a budget.
Imaniathome is the host of the 7 Things Show, which she promotes through her Instagram presence. The show expands her creative output beyond her main home decor and DIY tutorials, giving her community a dedicated series format to follow.
Yes, Imaniathome has been featured in the New York Times, a credential she highlights directly in her Instagram bio. Her focus on practical, renter-friendly home design likely made her a relevant voice for coverage of apartment decorating and accessible interior styling.
Yes, Imaniathome has been featured in Apartment Therapy, one of the most widely read home decor and lifestyle publications online. That placement, alongside her New York Times mention, establishes her as a recognized name in the rental living and interior design space.
Imaniathome has partnered with Valspar for sponsored content on her YouTube channel. The collaboration is a natural fit given that painting and DIY renovation are core pillars of her home decor content.
Imaniathome's entire brand is built around the philosophy "Rent or Own, Love Your Home," which pushes back on the idea that renters should wait to invest in their space. She has documented renovating her own rental and described it as one of the best decisions she ever made, making renter-friendly DIY a signature part of her content.
Imaniathome is based in Washington, D.C., which she references regularly in her content. Her DC apartment and living situation provide real-world context for her rental renovation projects and urban home styling tutorials.
Imaniathome calls her community "Homies," a playful nod to her home-centered content and the welcoming tone she brings to every platform. The nickname appears in her TikTok bio and reflects the tight-knit, community-first approach that drives her well-above-average engagement rates.
While home decor, DIY, and interior design are the heart of her content, Imaniathome also shares personal topics including anxiety, flight anxiety, and claustrophobia, as well as fashion and makeup. This mix of home and lifestyle content gives her channel a personal, relatable dimension that goes beyond a straightforward decorating tutorial format.
Imaniathome is active across YouTube, Instagram, and TikTok, with YouTube serving as her primary platform. Her TikTok presence shows especially strong community engagement, making it a key space for her "Homies" to interact with her day-to-day content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@imaniathome · YouTube
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