United States
Im_Siowei is a creator with a presence on YouTube (19,100,000 followers), Instagram (770,336 followers), TikTok (6,500,000 followers), based in United States.
Total Followers +0.0%
26.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
19.1M followers · 72% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $12K–$27K / IG post
The milestone places her among a rare tier of global short-form creators, averaging over 12 million views per upload since her channel launched in October 2022.
The Webby recognition added to a string of international accolades for the Malaysian-Chinese creator, alongside her appearance at the UAE Government's 1 Billion Followers Summit.
Built under her Siowei Studios banner with Stockholm-based developer The Gang, the survival game rapidly charted in Roblox's top-trending and top-survival categories within its first month.
Lim Siow Wei was included in the 2025 Forbes Asia 30 Under 30 list, recognized as a globally competitive digital entrepreneur emerging from Malaysia's creator landscape.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +3K +0.4% | +0 +0.0% | +3K |
| Last 30 days | +0 +0.0% | +5K +0.7% | +0 +0.0% | +5K |
| Last 90 days | +202K +1.1% | +18K +2.4% | +0 +0.0% | +221K |
| Last 365 days | +202K +1.1% | +18K +2.4% | +0 +0.0% | +221K |
Daily follower snapshots from CreatorDB's longitudinal index.
Im_Siowei is a creator with a presence on YouTube (19,100,000 followers), Instagram (770,336 followers), TikTok (6,500,000 followers), based in United States. Their content sits in the comedy space. Their YouTube bio reads: "YAEY! 👇👇 Come play my first Roblox Game👇👇". The full audience and engagement breakdown is below.
Im_Siowei reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in comedy and related categories, Im_Siowei offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Im_Siowei's tier (Mega, 26.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Siowei is pronounced like "Shell Way" — she spells it out phonetically in both her TikTok and Instagram bios because it trips people up constantly. She goes by Im_Siowei as her handle across all her platforms, but the pronunciation note has become something of a signature introduction for new fans.
Im_Siowei created a Roblox game called Escape The Momster, which she promotes directly in her YouTube and TikTok bios. The game extends her recurring "Mom" character into an interactive format, giving her community a way to engage with her content universe beyond just watching videos.
YAEY is Im_Siowei's signature catchphrase and community greeting — it leads her YouTube bio and appears as one of her most consistently used hashtags. It functions as a branded rallying word for her fanbase, the kind of shorthand that signals you're already familiar with her content.
The Momster is a recurring comedic mom character central enough to Im_Siowei's content that she named her Roblox game Escape The Momster. The #mom hashtag is one of her most frequently used tags alongside #school, #teacher, and #class, pointing to family and classroom dynamics as the backbone of her sketch comedy style.
Im_Siowei uses #paralleluniverse as a top recurring hashtag across her comedy content, suggesting an ongoing theme or storyline built around alternate-reality scenarios. It fits naturally into her sketch format, where she often plays exaggerated characters and absurd situational premises.
Yes — Im_Siowei released an official track called Rich Queen under the name Richy, posted as a proper music release on her channel. Expanding into original music is increasingly common for Mega-tier creators looking to build an entertainment brand beyond video content alone.
Yes — Im_Siowei lists both a Douyin account and a Xiaohongshu (XHS) account in her Instagram bio alongside her main YouTube and TikTok presences. Maintaining accounts on Chinese-language platforms alongside her dominant US-based audience suggests she is actively cultivating reach across multiple cultural markets.
Im_Siowei makes comedy sketches, web series episodes, and vlogs built around school life, teachers, students, and a recurring mom character. Her content leans into relatable everyday situations played for laughs, which has driven her YouTube channel well past 19 million subscribers with an engaged, broadly demographic audience.
Im_Siowei has over 26 million combined followers across YouTube, TikTok, Instagram, Douyin, and Xiaohongshu, placing her solidly in the Mega creator tier. YouTube is her anchor platform with more than 19 million subscribers, and her engagement runs above the category median, which is notable at that scale.
Im_Siowei is based in the United States, and roughly four out of five of her viewers are also US-based, making her audience one of the more domestically concentrated among Mega creators. The United Kingdom and Canada are her next largest markets, with a small but present following in India and Australia.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@im_siowei · YouTube
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